作品包括上下两部：上部是创新创造突破性产品实战体系，包括哲学层的道、原则层的法、方法论层的术、工具层的器与案例层的例五大层级概述。下部是具体的如何系统化做产品的方法论展开，包括“天篇产品设计”的行业端流程、市场端流程、以及统筹规划设计创新等三大流程；“地篇产品实施”的目标流程、组织流程和实施运营等三大流程；以及“人篇产品营销”的面向机构客户的国情式流程、面向大众客户的专业式流程和第三方营销等三大流程。
本书收集了作者在公共财政、经济增长和动态经济分析等方面所发表的论文20篇。其中引起了一些学术争议的实证和理论观点有如下几个方面： 1 政府支出与经济增长的关系 2 财政分析与经济增长的关系。 3 收入分配的稳定性及其决定要素 4 收入分配不平等对经济增长的影响 5 资本主义精神对经济增长和国民储蓄的影响。 6 重商主义与国际经济分析。 7 军事支出与资本各界的动态分析。
Comprehensive and user-friendly, The Trainer's Tool Kit has long been a valued guide for trainers and managers in need of a quick refresher. Completely updated with hundreds of ready-to-use techniques, The Trainer's Tool Kit provides valuable nuggets of information you can put to use even at a moment's notice. You'll find here's-how-to-do-it information on training topics including: * the principles of learning * budgeting for training * when to use case studies * handling difficult learners * ice breakers * facilitation tips * flipchart do's and don'ts * learning contracts * overcoming resistance * rewards and recognitionIn addition to all the practical information included in the first edition, the book is now even easier to use. Updated material includes expanded coverage of retention programs such as mentoring and career and succession planning. Taking a fresh look at a broad range of ideas, The Trainer's Tool Kit shows how to achieve significant performance improvements through effective training
本书是世界著名市场营销权威菲利普·科特勒和加里·阿姆斯特朗的力著之一，自出版以来，一直被世界各国主要的工商管理学院作为市场营销学必修课的教材。 第12版着重从增加顾客价值的角度讲述市场营销的基本知识和实践。本书包括大量有趣的例子和真实的实例。各章后面都提供了练习题，它们将帮助读者更好地理解市场营销学的概念，更熟练地掌握市场营销的技术和方法。 本书既适合用作MBA、市场营销及相关专业本科生或研究生教材，也可供市场营销实际工作者参考。
本书包括衍生品理论的基础与应用，同时研究了股票和固定收益证券。本书介绍了对冲和无套利的重要概念，大部分复杂的金融理论均建立在这些概念的基础之上。对于初在赌博中体现出的一些理念，我们将把握其中的本质思想并将它转化成风险与回报的分析方法。第1卷中的各种假设条件、关键概念以及结论共同组成了众所周知的 布莱克-斯科尔斯世界 以费希尔 布莱克和迈伦 斯科尔斯两人之名命名。他们两人与罗伯特 莫顿一起构建了布莱克-斯科尔斯世界。第1卷除基本的微积分之外并不需要多少金融背景知识。
In the late 1980s, Harley-Davidson beat back an assault by Japanese competitors and engineered a remarkable financial turnaround. But it subsequently faced an even more formidable challenge: maintaining and improving on its success in the absence of an external crisis. To answer this challenge, then-CEO Rich Teerlink, partnering with organizational consultant Lee Ozley, threw out the top-down strategies that had just saved the company and began building a different Harley-one that would be driven not by top management, but by employees at every level. What happened next is the stuff of turnaround legend. More Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon, as told by the two individuals most deeply involved in that decade-long process. The book chronicles the victories and setbacks along Harley's difficult journey from a traditional "command-and-control" culture to an open, participative learning environment. Teerlink and Ozley deliver three fund
鼎捷知识学院根据未来市场对ERP复合人才的迫切需求，在总结多年ERP专业人才培训的经验的基础上，特别组织了行业专家和资深顾问成立ERP应用教程编委会，为高校师生、企业用户及社会在职人员，有针对性地设计了一系列“ERP应用人才培训课程”。从ERP的发展史、实施方法、案例分析到ERP系统的实务操作，课程设计深入浅出，以最通俗、最贴近企业应用实务的思考模式来引导ERP初学者，使其对ERP在企业中的价值有正确的认知和理解并掌握其应用。 本系列教材是“全国信息化工程师”认证指定教材，是鼎捷软件知识学院以易飞ERP软件为平台所编写而成的。本系列教材共分为《ERP应用基础教程》、《ERP供应链管理应用教程》、《ERP生产制造管理应用教程》、《ERP财务管理应用教程》四册。其中《ERP应用基础教程》主要介绍基础理论和ERP实施方法，内容简练易学；《ER
Whatever your job or profession,sooner or later you will need to negotiate-lobby for a pay raise,restructure a team,agree on a distributor,cope with conflict,further your interests,or seek common ground. In The Skilled Negotiator Kathleen Reardon engagingly describes how to expand on negotiation strategies and develop language skills to enhance success in negotiation. The book is filled with real-life examples revealing how to detect subtleties in manner and speech that negotiation novices fail to notice. Youll learn how to identify the “choice points” that occur during negotiations, how to influence and redirect the conversation to address what you need and ultimately get what you want. The author helps you: Identify your negotiation style and its limitations； Use language strategically whether youre being subtle or direct； Recognize deception and manage it； Position and persuade artfully； Effectively negotiate one-on-one and in teams； Deal constructively w
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon." Newsweek~"Revolutionary! Surprising!" Business Week~"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.
In the rapidly changing world of business, close calls and near misses are not uncommon. Obtaining the managerial skills and tools to effectively manage or avoid these crises is critical to the survival and success of your organization. Harvard Business Review on Crisis Management highlights leading ideas on how to deal with difficult situations, crises, and other sensitive topics in a business environment.在瞬息万变的商界中，掌握有效的管理或是避免危机的管理技能和方法，对一个机构的生存和成功是至关重要的。本书收集的八篇文章阐述了如何处理商业环境中的一些困难情况、危机和其他敏感问题的*理念。
Take it from hundreds of executive recruiters:Hard work and a great resume are nothing without Leadership Presence--charisma,passion,strategic ghinking,cultural fit,and skillful presen-tation of all your intangible assets.This essential resource for anyone who wants to go straight to the top reveals:How executive recruiters assess Leadership Presence,How to assess your own Leadership Presence,How to look,speak,and think like a top executive,How to display your passion to lead. Using profiles of top executives and interviews with executive recruiters,as well as a Leadership Presence Quiz,recruiting expert Sharon Voros offers you the key to the executive suite.
The business environment has become increasingly precarious, thus raising the stakes for nearly every managerial move. This cutting edge collection includes articles on how to lead in a downturn economy, overcome a growth crisis, stay resilient through difficult periods, and more. 商业环境变化无常，风险无处不在。本论文集收集了哈佛商学院的作者们关于如何在不好的经济中领先，克服增长危机，在困难时期保持不败之身的文章。
随着全球经济的发展和市场化运作不断加强，我国越来越迫切需要既有专业知识又能熟练运用英语的人才。如何有效地提高实际语言运用能力，培养既有专业知识又能熟练运用英语的人才，从而符合社会经济生活的实际需求，已成为教育工作者的历史责任。 为了适应新形势，满足各大专院校经济类专业、管理类专业，尤其是市场营销专业教学的需求，我们编写了《市场营销》（英文版）。本书具有以下特色： 1．内容新颖，知识系统全面，专业性、可读性强。 2．强调专业基础，注重全面提高学生运用英语表达专业知识的能力。 3．编写者都是从事市场营销英语教学的一线教师，具有多年丰富的教学经验和实践经验。 4．《市场营销》（英文版）一书语言通俗易懂又具有专业特色，特别注重实际营销业务的知识介绍。 全书共11个单元，分别
Selling a business ias a complex process-and a decision that is often emotional as financial.Whether you're selling your business because of retirement,lack of capital,or a great offer from oustide investors,you'll need to plan strategicalyy to close the deal-and get the deal you want.streetwise selling you business is the essential reference for anyone who wants to sell,or is in the process of selling,his or her business.
上海作为一个现代化国际型的大都市，每年的会展不计其数。伴随着2010年上海世界博览会的申办成功，会展更成为申城的一大亮点，国内外的参展商云集而来，参观者蜂拥而至，其中蕴涵着商机无限。 然而，作为参展商的你，是否真正把握了会展带给你的机会呢？怎样才能使你的参展有更多的收获？如果你认真阅读过黛丝瑞﹒奥瓦内尔女士写的《会展：一门特殊的艺术》一书，你一定会有所感悟：参展需要艺术，只有经过精心准备的参展才能大获全胜。 本书的作者有十多年的会展培训经验，她曾培训过许多需要参加会展的各类公司和机构，如IT公司、金融公司、建筑企业、食品厂、求职中心、大学等，并且她还曾多次作为专业评审委员会的成员，评审欧洲的各大会展。特别是在德国2000年汉诺威世界博览会之前，作者培训了荷兰馆的全体工作人员，使他们
This is the second edition of the best-selling book that shows how to get instructional design done fast and get it done right! If you need a basic understanding of what instructional design is and a hands-on, to-the-point method of ensuring that the training and performance interventions you put into place meet the needs of your staff and your organization, this book is for you. It offers a no-nonsense walk through all the steps in the instructional design process and each step is explained in language that is conversational and easy to understand. This new edition addresses such topics as learning analysis, return on investment, and designing asynchronous and synchronous e-learning, as well as a wealth of illustrative examples of storyboards and professional commentary and case studies from professionals in the field. 作者简介： George M. Piskurich is an organizational learning and performance consultant specializing in e-learning interventions, performance analysis, and telecommuting. He is the
The Harvard Business Review Paperback Series brings managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Gathered in a highly accessible format are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for forward-thinking businesspeople worldwide. Corporate governance can raise many difficult leadership, strategy, and policy questions within an organization. Harvard Business Review on Corporate Governance is an essential reference, focusing on both policy and strategic challenges, for senior managers working with boards or dealing with governance issues. 《哈佛商业评论》精粹译丛简介 《哈佛商业评论》（HBR）是哈佛商学院的标志性杂志，创刊于1922年，距今已有78年的历史。作为管理理论与实践方面的权威期刊之一，《哈佛商业评论》是一个全球性的高屋管理论坛。来自世界各地的*企业家和管理学家们，在这里
作为一本连续发行了8版的人力资源管理教科书，《人力资源管理(从战略合作的角度第8版)》自然有其独到之处。它不仅全面地论述了一般人力资源管理的各个方面，而且具有视角独特、紧扣当代课题、材料丰富、案例新颖、论述生动活泼、注重培养学生实际工作能力等特点。特别是书中所提出的人力资源管理三驾马车（即专职人事管理人员、部门经理和员工要对人力资源工作齐抓共管）的概念，将企业的所有利益相关人都看作是人力资源管理的战略合作伙伴的论述，以及系统处理当前企业最新的面临的团队工作、员工多样化、战略改革和全球化对人力资源管理所提出的挑战等问题，更是《人力资源管理(从战略合作的角度第8版)》不可不读的点睛之笔。 《人力资源管理(从战略合作的角度第8版)》适用于作为大专院校高年级本科生和研究生的人力资源管理教
The Harvard Business Review Paperback Series brings managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Gathered in a highly accessible format are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for forward-thinking businesspeople worldwide. With concern for environmental issues growing, defining the controversial relationship between business and the environment has become even more essential. Harvard Business Review on Business and the Environment brings together the latest management thinking on the role of the environment in business, and offers a general management perspective that will help outline the critical environmental issues your organization may face. 随着对不断增长的环境问题的关注，明确企业与环境间有争议的关系也变得越来越必要。本书为企业面对的环境问题提供了全新的视角和*的管理理念。本书主要内容 ●自然
