随着全球经济的发展和市场化运作不断加强，我国越来越迫切需要既有专业知识又能熟练运用英语的人才。如何有效地提高实际语言运用能力，培养既有专业知识又能熟练运用英语的人才，从而符合社会经济生活的实际需求，已成为教育工作者的历史责任。 为了适应新形势，满足各大专院校经济类专业、管理类专业，尤其是市场营销专业教学的需求，我们编写了《市场营销》（英文版）。本书具有以下特色： 1．内容新颖，知识系统全面，专业性、可读性强。 2．强调专业基础，注重全面提高学生运用英语表达专业知识的能力。 3．编写者都是从事市场营销英语教学的一线教师，具有多年丰富的教学经验和实践经验。 4．《市场营销》（英文版）一书语言通俗易懂又具有专业特色，特别注重实际营销业务的知识介绍。 全书共11个单元，分别
Annals of Economics and Finance (ISSN 1529-7373) sets the highest research standard for economics and finance in China. It publishes original theoretical and applied papers in all fields of economics, finance, and management. It also encourages an economic approach to political science, sociology, psychology, ethics, and history.
Most owners of a small- to medium-sized business are so busy simply keeping the doors open that they couldn't say what their business is truly worth. More than that, they wouldn't even know where to begin determining accurate valuation figure. How to Value Your Business and Increase Its Potential shows you how to determine what your business is worth, far more easily than you might have thought. Even more important, this clearly written and easy-to-follow book details proven steps you can take to improve the value of your business, and ensure you receive top dollar if and when you decide to sell. This step-by-step guide provides you with: Detailed instructions for doing a "quick and dirty" valuation of your business ； Insights and techniques for increasing the value of your business over time ； Strategies for grooming your business for sale, successfully passing it to your heirs； For any number of reasons, from tax questions to selling to simple curiosity, accurate valuation can
In the late 1980s, Harley-Davidson beat back an assault by Japanese competitors and engineered a remarkable financial turnaround. But it subsequently faced an even more formidable challenge: maintaining and improving on its success in the absence of an external crisis. To answer this challenge, then-CEO Rich Teerlink, partnering with organizational consultant Lee Ozley, threw out the top-down strategies that had just saved the company and began building a different Harley-one that would be driven not by top management, but by employees at every level. What happened next is the stuff of turnaround legend. More Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon, as told by the two individuals most deeply involved in that decade-long process. The book chronicles the victories and setbacks along Harley's difficult journey from a traditional "command-and-control" culture to an open, participative learning environment. Teerlink and Ozley deliver three fund
Collection of articles, including 3 seminal articles on the balanced scorecard by Kaplan & Norton, addresses the challenges of evaluating performance measures & aligning your coporate strategy accordingly, & offering leading insights from such leading thinkers as Peter Drucker.在知识经济时代，一个公司的成功不再依赖于它对传统金融工具的管理，而更多地取决于它对无形资产（如客户关系、内部业务、领导人的学识的）测评能力。但是，评估绩效标准及采取相应的公司战略，对于企业家们来说是一个很大的挑战。本书针对这种挑战，系统地总结、阐述了近年来国外企业在绩效测评指标体系方面的创新与实践，收集了一毓具有突破意义的论文及前卫思想家的观点，为当代相关标准的发展提代了实际的指导。本书主要内容：企业亟需信息经理一种新的公司绩效测评方法开发基于活动的成本核算法（ABC）的全部潜能按照管理绩效，你
The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Harvard Business Review on Leadership gathers together eight of the Harvard Business Review's most influential articles on leadership, challenging many long-held assumptions about the true sources of power and authority. Articles include: The Manager's Job: Folklore and Fact by Henry Mintzberg; What Leaders Really Do by John P. Kotter; Managers and Leaders: Are They Different? By Abraham Zaleznik; The Discipline of Building Character by Joseph L. Badaracco, Jr.; The Ways Chief Executive Officers Lead by Charles M. Farkas and Suzy Wetlaufer; The Human Side of Management by Thomas A. Teal; The Work of Leadership by Ronald A. Heifetz and Donald L. Laurie; and Whatever Happ
Students need exposure to cases to pass the USMLE Step 2 and the internal medicine shelf exam. This book presents 60 clinical cases illustrating essential concepts in internal medicine. Perfect for the clerkship and the USMLE Step 2, each case includes an extended discussion, definitions of key terms, clinical pearls, and USMLE-style review questions. This interactive learning system helps you to learn instead of memorize. *60 internal medicine cases with complete discussions； *Clinical pearls highlight key points； *USMLE-style comprehension questions with each case； *Primer on how to approach the patient； *Proven learning system improves shelf exam scores。
本书自第1版问世以来已历经20多年，迄今，它仍是众多有关消费者行为学、消费者心理学的教材中*特色的一本，已成为消费者行为研究领域*权威、受欢迎的教材。全书共分六大部分22章，从管理与运用的角度全面介绍了消费者行为的性质、消费者行为内外部影响因素、消费者的决策过程、组织购买行为及有关营销规制方面的内容。在每章后面都附有大量针对性习题和形式新颖的网上查询练习。书中所配案例不仅紧密结合所介绍的概念、原理，而且短小精悍，非常适合课堂阅读和讨论。本书适用于市场营销及相关专业本科生、研究生、MBA学生、企业管理人员和相关专业人员。
In the rapidly changing world of business, close calls and near misses are not uncommon. Obtaining the managerial skills and tools to effectively manage or avoid these crises is critical to the survival and success of your organization. Harvard Business Review on Crisis Management highlights leading ideas on how to deal with difficult situations, crises, and other sensitive topics in a business environment.在瞬息万变的商界中，掌握有效的管理或是避免危机的管理技能和方法，对一个机构的生存和成功是至关重要的。本书收集的八篇文章阐述了如何处理商业环境中的一些困难情况、危机和其他敏感问题的*理念。
A PAPERBACK ORIGINAL~The ultimate resume and job-hunting guide for recent grads~Written by the bestselling career author team of Jay Block and Mike Betrus, this book helps graduates parlay their diplomas into their all-important, first real jobs. Unlike most other resume guides, 101 Best Resumes for Grads assumes no prior work history or job experience, making it the ideal choice for grads in the 18- to 24-year-old age bracket. Yet, it also offers invaluable advice and guidance for the growing population of older grads, including those who returned to school in midlife in order to pursue new careers, and women returning to the workforce after raising a family.~Includes:~~Resumes for more than 50 areas of specialization~Job-hunting strategies, from networking to job-hunting etiquette~Online job search tips, including formatting resumes for online posting, using job databases, and more~
Leaning Into Six Sigma shows managers how to combine today's two most popular continuous improvement methodologies-- Lean Enterprise and Six Sigma--for dramatically improved quality and cycle times. This concise and fast-paced "business novel" tells the story of how one skeptical company gradually came to understand and implement a Lean Six Sigma initiative--improving quality at all levels of the organization. This engaging story will help employees and managers understand basic quality concepts from Design of Experiments (DOE) to Analysis of Variance (ANOVA), while learning how to: Implement work cells and preventive maintenance； Get rid of excess inventory； Speed up processes.
本书适合作为本科生或研究生的国际商务教材。 书中汇集了大量当代商务和经济资料，讨论了现代国际商务所面对的问题。本版在保留了旧版的基本原理和教学方法的同时，根据当前商务环境的变化对旧版进行了更新、修改和扩充，加入了大量富有时代特色的新思想和新内容。
Comprehensive and user-friendly, The Trainer's Tool Kit has long been a valued guide for trainers and managers in need of a quick refresher. Completely updated with hundreds of ready-to-use techniques, The Trainer's Tool Kit provides valuable nuggets of information you can put to use even at a moment's notice. You'll find here's-how-to-do-it information on training topics including: * the principles of learning * budgeting for training * when to use case studies * handling difficult learners * ice breakers * facilitation tips * flipchart do's and don'ts * learning contracts * overcoming resistance * rewards and recognitionIn addition to all the practical information included in the first edition, the book is now even easier to use. Updated material includes expanded coverage of retention programs such as mentoring and career and succession planning. Taking a fresh look at a broad range of ideas, The Trainer's Tool Kit shows how to achieve significant performance improvements through effective training
A sales force is no better than its management'and Sales Management supplies the tools sales executives need to inspire their sales forces to increase productivity through improved customer service, equitable compensation plans, e-Commerce, sales force automation, and more. It explains how to make heroes out of a sales force by understanding and taking advantage of both the micro and the macro of sales and sales management and determining the best methods for organizing, deploying, and motivating today's changing sales force.rce.
The muddled state of thinking on the qualities of a good manager is reflected in this uneven collection of papers reprinted from the Harvard Business Review. The best of them are the most prosaic. Carol A. Walker pinpoints some of the common people-management mistakes made by rookie managers; Steven Berglas warns of the damage caused by Svengali-like executive coaches who impose superficial managerial nostrums and overlook or exacerbate deeper psychological problems; and in the collection's high point, William Oncken, Jr. and Donald L. Wass give a funny and perceptive account of the ways subordinates shift their problems onto their supervisors' shoulders. Other selections are less substantive: "The Making of a Corporate Athlete" includes tips on diet, weight-training and "spiritual capacity," while an esoteric round-table of leadership experts mixes vague talk of managerial "vision" with the latest results in primatology. Confusion reigns even on such a basic issue as managerial time wasting. A leadershi
