When Guerrilla Marketing was first published in 1983, JayLevinson revolutionized marketing strategies for the small-businessowner with his take-no-prisoners approach to finding clients. Basedon hundreds of solid ideas that really work, Levinson's philosophyhas given birth to a new way of learning about market share and howto gain it. In this completely updated and expanded fourth edition,Levinson offers a new arsenal of weaponry for small-businesssuccess including * strategies for marketing on the Internet(explaining when and precisely how to use it) * tips for using newtechnology, such as podcasting and automated marketing * programsfor targeting prospects and cultivating repeat and referralbusiness * management lessons in the age of telecommuting andfreelance employees Guerrilla Marketing is the entrepreneur'smarketing bible -- and the book every small-business owner shouldhave on his or her shelf.
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Every month you spend money in twelve majorcategories. And at the end of each month, you scratch your head andwonder, Where did it all go? In The Little Book of Big Savings, America’sFinancial Expert, Ellie Kay, will help you uncover theextra cash just waiting to be found in every area of your life. Notonly will you never again wonder where your cash went, you willhave extra to save–and even to share. Don’t mindlessly let hundreds of dollars slipout of your ATM every month. Ellie’s practical advice will showyou: ?How one phone call could save you $500 a yearor more ?How your kids can get a great education withoutbreaking the bank ?Three ways your water heater can save youmoney ?Why giving away money is one of the best waysto save it ?How to save up to 50% on your onlinepurchases Plus hundreds of other tips that will loosenyour budget without sacrificing your lifestyle. Soon you’ll findwhat you want the most when it comes to your finances: peace ofmind.
Every decision, from buying a home to grabbing a daily latte,has costs and benefits-personal as well as financial. The Real Costof Living helps you make better decisions, both big and small-decisions that involve money, but aren't all about money.Well-known personal finance expert Carmen Ulrich makespersonal finance personal and takes into account that we all havemotivations that go way beyond number crunching. From marriage andfamily to career, investing, and more, Carmen examines the "realcost" of the choices we all make every day. * Is deciding whether to go back to work full-time after you havea child really all about money? Should it be? * Is prepaying a mortgage a smart-money move, or is it reallyabout craving security and stability-and which means more toyou? * How much do your bad habits really cost you? And is savingthousands of dollars enough of a motivation to get you tostop? * Are college degrees really worthwhile? And if so, how can youmaximize the odds of gaining
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