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    • PICC培训教材:保险基础知识2014版
    •   ( 1 条评论 )
    • 郭颂平著;赵春梅著 /2014-05-01/ 首都经济贸易大学出版社
    • 《PICC培训教材:保险基础知识(2014版)》是遵循科学创新、与时俱进的原则,在2006年版的基础上进行的一项工作。新修订的教材保持了原教材的基本框架,根据保险市场及公司业务发展,补充和调整了相关章节及内容。新修订的教材共分16章,力争突出内容新颖、结构完整、实操性强的特点。

    • ¥136.3 ¥477 折扣:2.9折
    • Flawless Consulting: A Guide to Getting Your Expertise Used,
    •   ( 0 条评论 )
    • /2011-02-01/ Wiley
    • Whenthelandmarkbest-sellerFlawlessConsultingwasfirstpublishedmorethanthreedecadesago,itwasquicklyadoptedasthe"consultant'sbible."Withhislegendarywarmthandpassion,PeterBlockexplainedhowtodealeffectivelywithclients,peers,andothers.Thebookcontinuestospeaktopeopleinasupportfunctioninsideorganizationsaswellastoexternalconsultants.ThisthoroughlyrevisedandupdatedthirdeditionofPeterBlock'sgroundbreakingbookexploresthelatestthinkingonconsultation.Itincludesnewinsightsabouthowwecanorganizeourconsultingarounddiscoveringthestrengths,positiveexamples,andgiftsoftheclientorganizationorcommunity.Thebookremainsapracticalandspecificguideforanyonewhoneedstodevelopacapacityfordeeperrelatednessandpartnership--whichmeansitisforallwhowishtomakearealdifferenceintheworld.Thisneweditioncoverstheconsultingchallengesthathavearisenfromthewayweroutinelycommunicateelectronicallyandliveinthevirtualworld.Blocksuggestswaystoovercomethedistancingandisolatingeffectsinherentinelectronicconnects.Thebookalsoincludespracticalguidanceonhowtoaskbett

    • ¥403 ¥1894.1 折扣:2.1折
    • Trading for a Living:Psychology, Trading Tactics, Money Mana
    •   ( 0 条评论 )
    • /1993-03-01/ Wiley
    • Aneminentfuturestraderexplorescrucialfactorsinthemarketsthatmostexpertsoverlook--time,volumeandopeninterest--anddescribeslittle-knownindicatorstoprofitablytrackthem.Coversallthepopulartechnicalapproachestofutures,optionsandstockmarketsincludingElliottWave,oscillators,movingaverages,MarketLogic,point-and-figurecharting.Explainswhymosttraderssabotagethemselvesandhowtoavoiddoingthesame.

    • ¥154 ¥723.8 折扣:2.1折
    • Goodvertising: Creative Advertising That Cares[广告创意和关心]
    •   ( 0 条评论 )
    • ThomasKolster著 /2012-09-01/ Thames Hudson
    • Canadvertisingbeaforceforgood?Canitbringaboutpositivesocialorenvironmentalchange?Shouldittellthetruthaboutabrand?Withtoday’sconsumersbeingmoreinformed,empoweredandethicallymindedthanever,advertisingneedstodoallthosethingsandmore.Organizedaround10‘Commitment’chapters,Goodvertisingshowcasesoutstandingcreativeworkfromover120campaignsfromaroundtheworldthatcommunicatethattheclientisactivelybeinganddoinggood.EachcampaignisfromaleadingagencyworkinginthefullspectrumofmediachannelsforaninternationalarrayofclientsincludingUnilever,Coca-Cola,Ben&Jerry’s,Nike,Tropicana,Volkswagen,Fiat,Levi’s,Toyota,Honda,Sainsbury’s,MicrosoftandIKEA,andcharitiesincludingGreenpeace,AmnestyInternational,PETAandWWF.Foranyadvertisingorbrandingprofessional,thistimelyandmuch-neededbookwillprovideinspirationandinsightsintohowbeinggooddoesn’tleadtodulladvertising.

    • ¥211.95 ¥996.16 折扣:2.1折
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