Bread, cash, dosh, dough, loot. Call it what you like, it matters now more than ever. In "The Ascent of Money", Niall Ferguson shows that finance is the foundation of all human progress and the lifeblood of history. From the cash injection that funded the Italian Renaissance to the stock market bubble that sparked the French Revolution, from the bonds that fueled Britain's war effort to the Wall Street Crash and today's meltdown, this is the story of boom and bust as it's never been told before. Whether you're scraping by or rolling in it, there's no better time to understand the ascent of money.

If the idea of starting an email marketing campaignoverwhelms you, the authors of Email Marketing: An Hour aDay will introduce you to email marketing basics, demonstratehow to manage details and describe how you can track and measureresults. Case studies, step-by-step guides, checklists,quizzes and hands-on tutorials will help you execute an emailmarketing campaign in just one hour a day. When you feelcomfortable with the basics, learn how to use video and audioenabled email, implement tools like mobile devices and leveragesocial networks.

Twitter Marketing: An Hour a Day is the ultimate step-by-stepguide to developing a businesss Twitter strategy, implementing thecampaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed ontoday's Twitterverse, discussing Twitter's fascinating demographicsand showing how the innovative platform is being used successfullyby companies large and small. Readers are then guided throughgetting on the service, finding and attracting followers, usingsearch and other tools, and mastering all of the unique Twitterconventions. Once the reader has a baseline understanding of Twitter's usageand functionality, the book discusses all of the elements of asuccessful strategy, including how to scale the approach to yourcompany, set goals, define metrics, develop reports, and getcorporate buy-in. Readers are then guided through implementing thestrategy they've developed--flipping the switch and letting thetweets flow to engage and attract followers. T

Pack your cutlass and blunderbuss--it's time to go a-pirating "The Invisible Hook" takes readers inside the wily world of late seventeenth- and early eighteenth-century pirates. With swashbuckling irreverence and devilish wit, Peter Leeson uncovers the hidden economics behind pirates' notorious, entertaining, and sometimes downright shocking behavior. Why did pirates fly flags of Skull and Bones? Why did they create a "pirate code"? Were pirates really ferocious madmen? And what made them so successful? "The Invisible Hook" uses economics to examine these and other infamous aspects of piracy. Leeson argues that the pirate customs we know and love resulted from pirates responding rationally to prevailing economic conditions in the pursuit of profits."The Invisible Hook" looks at legendary pirate captains like Blackbeard, Black Bart Roberts, and Calico Jack Rackam, and shows how pirates' search for plunder led them to pioneer remarkable and forward-thinking practices. Pirates understood the advantages of consti

赵景波编著的《荒漠化与防治教程(普通高等教育规划教材)》主要包括荒漠化地区的自然环境、风蚀荒漠化、水蚀荒漠化、蒸发盐渍荒漠化、石漠化和亚热带的红土退化、冻融荒漠化、生物动力荒漠化和荒漠化监测与评价，共十章内容。在各类荒漠化动力类型中，主要包括了荒漠化的分布、发生动力、条件、影响因素、形成的地表景观和物质组成类型、等级划分、治理技术与措施等。《荒漠化与防治教程(普通高等教育规划教材)》吸收了国内外新的研究成果，增加了生物动力荒漠化新类型，区分了荒漠化的动力和第二动力，内容全面系统。 本书为大专院校本科生教材，也可作为研究生教材，并可供地理、生态、水土保持、农牧业与环境科学研究人员和大专院校教师参考。

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

An updated look at what Fischer Black's ideas on business cyclesand equilibrium mean todayThroughout his career, Fischer Blackdescribed a view of business fluctuations based on the idea that awell-developed economy will be continually in equilibrium. In theessays that constitute this book, which is one of only two booksBlack ever wrote, he explores this idea thoroughly and reaches somesurprising conclusions.With the newfound popularity of quantitativefinance and risk management, the work of Fischer Black has garneredmuch attention. "Business Cycles and Equilibrium"-with its theorythat economic and financial markets are in a continualequilibrium-is one of his books that still rings true today, giventhe current economic crisis. This "Updated Edition" clearlypresents Black's classic theory on business cycles and the conceptof equilibrium, and contains a new introduction by the person whoknows Black best: Perry Mehrling, author of "Fischer Black and theRevolutionary Idea of Finance" (Wiley). Mehrling goes inside

What happens when advances in technologg allow mang things to be produced for more or less nothing? And what happens when those things are then made available to us for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why fast-evolvingtechnologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to levels unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and losers in the Free universe. And he demonstrates the wags in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by tw

本书是中国科学院 丝路环境 研究专项的重要成果，《 一带一路 建设案例研究：包容性全球化的视角》的英文译本。本书是本系统且深入研究 一带一路 建设案例的著作，由数十位中外学者共同执笔完成。基于包容性全球化理论视角和大量海外实地调研，本书首先总结了 一带一路 建设的项目类型和建设模式，而后从东道国治理结构背景、发展历程、合作模式、社会经济影响和环境影响等方面系统阐述了21个建设案例。这些案例项目分布在 一带一路 沿线19个国家，涵盖铁路、港口、境外经贸合作园区、制造业、矿山开采及冶炼、清洁能源、物流合作等不同类型。案例分析力图揭示制度和文化因素对 一带一路 建设的影响，总结可供借鉴的经验和知识。本书图文并茂，从建设项目层面全景式展示了 一带一路 建设的真实状态，是读者深入了解 一带一路 建设不可或缺的

Like its current citizens, the United States was born in debt-a debt so deep that it threatened to destroy the young nation. Thomas Jefferson considered the national debt a monstrous fraud on posterity, while Alexander Hamilton believed debt would help America prosper. Both, as it turns out, were right. One Nation Under Debt explores the untold history of America's first national debt, which arose from the immense sums needed to conduct the American Revolution. Noted economic historian Robert Wright, Ph.D. tells in riveting narrative how a subjugated but enlightened people cast off a great tyrant-“but their liberty, won with promises as well as with the blood of patriots, came at a high price.” He brings to life the key events that shaped the U.S. financial system and explains how the actions of our forefathers laid the groundwork for the debt we still carry today. As an economically tenuous nation by Revolution's end, America's people struggled to get on their feet. Wright outlines how the fo

An expos? on the delusion, greed, and arrogance that led toAmerica's credit crisis The collapse of America's credit markets in 2008 is quitepossibly the biggest financial disaster in U.S. history. ConfidenceGame: How a Hedge Fund Manager Called Wall Street's Bluff is thestory of Bill Ackman's six-year campaign to warn that the $2.5trillion bond insurance business was a catastrophe waiting tohappen. Branded a fraud by the Wall Street Journal and New YorkTimes, and investigated by Eliot Spitzer and the Securities andExchange Commission, Ackman later made his investors more than $1billion when bond insurers kicked off the collapse of the creditmarkets. Unravels the story of the credit crisis through an engaging andhuman drama Draws on unprecedented access to one of Wall Street's best-knowninvestors Shows how excessive leverage, dangerous financial models, and ablind reliance on triple-A credit ratings sent Wall Streetcareening toward disaster Confidence Game is a real world "Empero

The truth behind the causes and effects of America's economicdownturn. The Complete Idiot's Guide(r) to the Financial Crisis explainsthe root causes and connects the events and issues with theproblems that have confronted Americans over the course of morethan a year, giving readers an unvarnished, unbiased, and in-depthanalysis of the factors that lead up to the crisis, the majorevents that defined it, and the decisions and ramifications thatresulted from it. ?Interest in the financial crisis continues to build with severalhigh- profile books and an HBO movie due out in 2010, as well asthe success of Michael Moore's Capitalism: A Love Story ?Much of the financial crisis writing to date has been of thebreaking news variety-this book will be one of the first bookspublished after the smoke has cleared to offer a comprehensiveanalysis of what happened and how

In this inspiring and encouraging book,author and trader Eva Diaz reveals the life and experiences of some of Australia's profitable contracts for difference(CFD)and foreign exchange(FX)traders-ordinary people who have put their own money on the line,pitted themselves against the markets and been successful.It tells the stories of their profits,explains the secrets to their success and reveals what it is actually like to trade these instruments in a practical sense.

Published in 1778, The Wealth of Nations was the first book oneconomics to catch the public's attention. It provides a recipe fornational prosperity that has not been bettered since, based onsmall government and the freedom of citizens to act in their bestinterests. It reassuringly assumes no knowledge of its subject, andover 200 years on still provides valuable lessons on thefundamentals of economics. This deluxe, selected edition is astylish keepsake from the Capstone Classics series. This edition includes: An abridged selection of all 5 books for the contemporaryreader An original commentary offering new research and analysis byclassic literature guru Tom Butler-Bowdon A biography and chronology of Adam Smith's life and the eventssurrounding the original publication of the work Today, The Wealth of Nations is still essential reading for anybusiness or self-development library, reminding us that it is theingenuity and drive of people, not governments, that remains thesou

Heading to China on business? Then it's worth considering the skills needed to manage business operations there, the secrets to forming successful joint ventures and business partnerships, and the best ways to manage employees on the mainland, where staff turnover is now at a record high. But that's not all both multinationals and aspiring entrepreneurs need to think about how they can attract China's fickle consumers, and how expatriates and their families can lead a satisfying life in the world's most populous country. Juan Antonio Fernandez, a professor at the China-Europe International Business School, and Laurie Underwood of the American Chamber of Commerce (AmCham) in Shanghai, have collaborated on a book offering a number of insightful answers to these pressing questions. China CEO: Voices of Experience is required reading for those ready to take the plunge. But instead of speaking from their own experiences, the authors have interviewed 20 top international executives working in China for Fortune 5

The classic introduction to economic thought, now updated intime for the publication of New Ideas from Dead CEOs This entertaining and accessible introduction to the greateconomic thinkers throughout history— Adam Smith, John Stuart Mill,Karl Marx, John Maynard Keynes, and more—shows how their ideasstill apply to our modern world. In this revised edition, renownedeconomist Todd Buchholz offers an insightful and informedperspective on key economic issues in the new millennium:increasing demand for energy, the rise of China, internationaltrade, aging populations, health care, and the effects of globalwarming. New Ideas from Dead Economists is a fascinating guide tounderstanding both the evolution of economic theory and our complexcontemporary economy.

The world of business is changing fast. The prevailing model for creating wealth--a model that has its roots in the industrial revolution and that dominated the last century no longer applies. Natural Capitalism introduces an alternative, a new paradigm. Praised by business and political leaders as well as economists and environmentalists around the globe, this groundbreaking book reveals how tomorrow's most successfuLglobal businesses will draw profit from their own environmental responsibility.

The Age Of Turbulence is Alan Greenspan’s incomparable reckoning with the contemporary financial world, channeled through his own experiences working in the command room of the global economy longer and with greater effect than any other single living figure. Following the arc of his remarkable life’s journey through his more than eighteen-year tenure as chairman of the Federal Reserve Board to the present, in the second half of The Age of Turbulence Dr. Greenspan embarks on a magnificent tour d’horizon of the global economy. The distillation of a life’s worth of wisdom and insight into an elegant expression of a coherent worldview, The Age of Turbulence will stand as Alan Greenspan’s personal and intellectual legacy.

In 1953, South Korea was rated by the U.N. as the poorestcountry in the world. Five decades later, it is the fifteenthlargest economy. Now, South Korea's decisions on how to manage itssociety and its role as a modern democracy while also establishingits policy regarding reunification with North Korea will determinewhere the country will go in the next fifty years. "The New Korea"examines the political, economic, industrial, and societal aspectsof Korea today. Will it continue to enjoy an economic boom throughnew industries while competing against low-wage countries likeChina and India? Will it return to its role as a stomping groundfor other powers? And what should Westerners pay attention to interms of investment and business opportunities? As South Koreaenters the most critical phase of its journey, it is crucial thatwe understand the factors involving its decisions and evolution."The New Korea" is a fascinating account of what is and may becomethe state of this important region.

It is in Books IV and V of The Wealth of Nations that AdamSmith offers his considered response to the French Physiocrats,perhaps the first great school of economic theorists, and assessesthe nature of the mercantile system, particularly the colonialrelationship with America, whose achievements could have been evenmore spectacular if conditions of free trade and economic union hadexisted. Even on the eve of the Declaration of Independence, Smithfamously predicted that America "will be one of the foremostnations of the world." It is also here that he develops the casefor a limited state role in economic planning, notably to combatmarket failure and induce efficiency in areas such as education,public works, justice, and defense. His pioneering analysis stillprovides many subtle and penetrating insights into one of today'smost vital and controversial policy debates. Edited with an Introduction and Notes by Andrew Skinner