For undergraduate and graduate courses in entrepreneurship and/or small business management. This book provides you a pathway to launching a new, small business successfully.
David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.
This revised edition of Feynman’s legendary lectures includes extensive corrections Feynman and his colleagues received and Caltech approved, making this the definitive edition of The Feynman Lectures on Physics. For all readers interested in physics.
For managerial communication courses. Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
For undergraduate and graduate-level courses in Leadership. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. What makes an effective leader? This book discusses theories of leadership and provides practical advice for business leaders. This text provides a balance of theory and practice as it surveys the major theories and research on leadership and managerial effectiveness in formal organizations. Changes in the Seventh Edition include a reorganization of chapters to make room for additional material while maintaining the unique structure that addresses both academics and practitioners. The text now covers ethical, spiritual, servant, and authentic leadership and discusses diversity in leadership roles.
For two-semester courses in General, Organic, and Biological Chemistry taken by allied health majors. Also suitable for one-semester courses with a comprehensive approach. A clear and friendly writing style, student-focused approach, and real-world, health-related applications have made Karen Timberlake a best-selling author in the allied health market. General, Organic, and Biological Chemistry: Structures of Life, Third Editionbreaks chemical concepts into bite-size pieces, with a step-by-step approach that provides clear and thorough understanding; conceptual questions at the end of each chapter test student comprehension of the material. The Third Edition is available with MasteringChemistry, the most advanced chemistry homework and tutorial system available.
Supports and motivates you as you learn to think like a biologist. Building upon Scott Freeman's unique narrative style that incorporates the Socratic approach and draws you into thinking like a biologist, the Fourth Edition has been carefully refined to motivate and support a broader range of learners as they are introduced to new concepts and encouraged to develop and practice new skills. Each page of the book is designed in the spirit of active learning and instructional reinforcement, equipping novice learners with tools that help them advance in the course--from recognizing essential information in highlighted sections to demonstrating and applying their understanding of concepts in practice exercises that gradually build in difficulty. New to Freeman's MasteringBiology(R) online tutorial and assessment system are ten classic experiment tutorials and automatically-graded assignment options that are adapted directly from content and exercises in the book. Package Components: *Biological Science, Fourth Ed