In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company s early days as an intrepid start-up and its evolution into one of the world s most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after bac
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With the Rolling Stones, Keith Richards created the riffs, thelyrics and the songs that roused the world, and over four decadeshe lived the original rock and roll life: taking the chances hewanted, speaking his mind, and making it all work in a way that noone before him had ever done. Now, at last, the man himself tellsus the story of life in the crossfire hurricane. And what a life.Listening obsessively to Chuck Berry and Muddy Waters records as achild in post-war Kent. Learning guitar and forming a band withMick Jagger and Brian Jones. The Rolling Stones' first fame andsuccess as a bad-boy band. The notorious Redlands drug bust andsubsequent series of confrontations with a nervous establishmentthat led to his enduring image as outlaw and folk hero. Creatingimmortal riffs such as the ones in 'Jumping Jack Flash' and 'StreetFighting Man' and 'Honky Tonk Women'. Falling in love with AnitaPallenberg and the death of Brian Jones. Tax exile in France,wildfire tours of the US, 'Exile on Main Street' and 'So
