As America's premier management consultant, Philip Crosby has made "quality" the corporate buzz word in America's top-tier firms. Now, as he has before, this bold, brilliant, and very practical mover-and-shaker has set out to disturb the complacency and stir the creative capacity of American management. The result is a book that raises the credo of quality to a higher level--the level demanded in the fiercely competitive marketplaces of today and tomorrow. Crosby's message to management is as powerful as it is plainspoken. Just as a chain is only as strong as its weakest link, no com- pany can afford to ignore any part of its operation--whether it is the goods and services it offers, the needs of the customers it serves, the loyalty and nitiative of the people who work for it, or the bottom-line results on inex- orable computer printouts. Success in attaining quality in all these areas iswhat the author means by Completeness. It's the whole picture. And this valuable book shows how to put it clearly into focu
Have you ever wondered how the most successful people of our time made it to the top ? Take It From Me reveals practical and inspiring career advice from the brightest stars in entertainment,business,politics,and sports.From Woody Alley to Donald Trump,the powerful and celebrated share witty anecdotes and words of wisdom on follwing your dreams,excelling at your work,overcoming setbacks-reaching the top-and staying there. 作者简介： MICHAEL LEVINE heads a major entertainment public relations firm representing many top celebrities and corporations.He is also the author of The Address Book series,Guerrilla PR,and Lessons at Halfway Point.He lives in Los Angeles,California.
本书从国际市场营销的诸多方面系统地对国际市场营销理论、国际市场营销环境、国际市场营销调研、目标市场的细分及定位、国际市场营销的几种策略，以及国际营销管理等作了详尽的阐述，《国际市场营销－－理论与实务》是专门为经济管理专业高职学生编写的教材。进入21世纪以来，市场营销变得比以往任何进候都更重要，迅速培养出适合国际市场的操作人员是职业教育的重要的历史使命。由于高等职业教育建设时间较短，师资、教材、教学模式等都有待迅速发展，编写出适合职业教育的教材成为当前的紧迫任务。 本书编写特色为：理论体系与实践体系相结合，并相互补充、相互支撑。同时强化能力、素质教育。此外，教材中还有实践活动的设计，体现对学生各种能力和素质教育培养的目标。
In todqy's ultracompetitive,lean-and-mean workplace,your professional success won'tbe determined by your family background,college affiliation,or educational major.Yoru intelli-gence,talent,drive,and ambition don't matter,either.Yoru success will depend on one thing only :learning the ropes of the working world-and figuring out how to be happy within it-during the first fourteen years of your professional life. Why fourteen years?Because once you aproach your mid-to-late thirties,you won't be easily forgiven fou business mistakes-for power struggles with the boss or cluelessness about marketing yourself,for mishandling office politics of for the megative attitude that comes from feeling "stuck"in an ill-fitting career. If you don't fit in,you're liable to be considered"work illiterate,"and your oportunities will be limited accordingly.It's imperative to know the ways of the work world. Based on personal experience,interviews with experts,and extensive research,The Critical 14Years of Your Professional Lif
Red Fox wants a big canoe. And when he gets it, he's off to catch a million fish. But Red Fox gets more than he bargained for in his roomy new canoe -- a bear and his buddies, two otters, a raccoon and... soon there won't be any room left for Red Fox!
How to Have All the Answers When the Questions Keep Changing is filled with advice and tips for developing a new way of thinking about life and work and getting rid of long-held beliefs that are no longer reliable. It helps you find the answers to questions that change day to day. This concise, dependable guide will boost your confidence so you can ask the right questions to determine (and improve) your job status, look for a new career and pursue your dreams. Karin Ireland clearly shows you how to take charge of your life, rely on yourself and change the way you think so you can thrive in today's fast-paced, unstable work environment. Karin Ireland is the author of 11 books, including The Job Survival Instruction Book and The Best Christmas Ever, both published by Career Press.
Stephen R. Covey Author of The Seven Habits of Highly Effective People An absolutely fascinating account of the...emerging...paradigm shift in the workplace. Rosabeth Moss Kanter Harvard Business School, author of When Giants Learn to Dance An essential guide for leaders of the future and an inspirational call to embrace more entrepreneurial and personally fulfilling careers. Georgette Mosbacher CEO, Georgette Mosbacher Enterprises, author of The Feminine Force After 20 Years in the corporate and small business worlds, I thought I knew everything about succeeding in today's tough market. I was wrong. Drop everything and read this book. It will change your life.
Hitting the ball is hard work, but after lots of practice and advice from his friend Willy, Bobby learns how.
10 Minute Guide to Mutual Funds The 10 Minute Guide to Mutual Funds is the essential guide to selecting and managing your mutual fund holdings. There are now more than 7,000 mutual funds and selecting the funds that match your needs can be confusing. This book offers easy to understand strategies that will help you better manage your fund portfolio. 10 minutes is all you need to learn how to: Research and evaluate financial performance of funds Select a fund that meets your investment objective Buy directly from the funds without using a broker Monitor the performance of your funds Keep organized records of your fund purchases, redemptions and distributions for income tax purposes Werner Renberg is a syndicated financial columnist and author of The Bond Fund Advisor. Over 2 Million 10 Minute Guides Sold!
"America is becoming a land of private greed and public squalor.This book is an indispensable road map through the wreckage. The facts it reveals will startle you. They may depress you. but ideally they'll fire you up to help rebuild this nation." Robert B.Reich, author of The Work of Nations Utilizing statistics and commentary, Andrew L. Shapiro, who works at The Nation, shows how America really stacks up in international comparisons of health care, education, the economy, sex, religion, crime,politics and the environment. We're Number One! is the ultimate guide to how well the American dream is faring on the eve of the twenty-first centry. 作者简介： Andrew L. Shapiro is a teacher, a writer, and a staff member of The Nation magazine. He was graduated from Brown University in 1990 and now lives in New York City.
Malcolm Gladwell is the master of playful yet profound insight. His ability to see underneath the surface of the seemingly mundane taps into a fundamental human impulse: curiosity. From criminology to ketchup, job interviews to dog training, Malcolm Gladwell takes everyday subjects and shows us surprising new ways of looking at them, and the world around us.Are smart people overrated? What can pit bulls teach us about crime? Why are problems like homelessness easier to solve than to manage? How do we hire when we can't tell who's right for the job? Gladwell explores the minor geniuses, the underdogs and the overlooked, and reveals how everyone and rything contains an intriguing story. What the Dog Saw is Gladwell at his very best - asking questions and seeking answers in his inimitable style.
Use these basic business reports to compare company earnings, examine historic performance, and evaluate investments and avenues of operation. There are plenty of guides available on setting up a business and organizing paperwork; but very few which delve into the basics of using an annual report or prospectus. Gelb's simple title is crucial to understanding the real progress of a company, using its own powerful tools as a source.
A newly revised edition of this guide to achieving successthrough the art of persuasion offers winning advice on how toincrease self-confidence, cultivate a taste for success, and muchmore. By the author of Think and Grow Rich.
In 1984, Brem diagnosed with two types of cancer kept knocking at the doors of car dealerships until someone hired her. Today, as president and CEO of Love Chrysler, she is one of the most successful Latinas in business in the U.S. She explains the principles that sustained her even at her lowest (e.g., know your self-worth; be creative; be passionate about your work), offering numerous anecdotes about women who succeeded against tremendous odds. Readers will empathize with Brem, who speaks frankly and sensitively. This eminently inspiring book, reminiscent of Deborah Rosado Shaw's Dream Big, will find a wide audience.
Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises. As he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.
Never again hesitate when selecting a fork from a fancy place setting， making a formal introduction， hosting a business dinner， or dining on awkward foods。The experts at the Protocol School of Washington will save you from embarrassing future faux pas！
Get students thinking economically with Elementary Economics. Each book in this series contains two complete center-driven units. Students and teachers design a store, stock its shelves, and price its merchandise. The store is the focus of real-life class activities that teach the economic principles of producers and consumers, scarcity, rarity, supply and demand, and more. Each unit includes reproducible worksheets and economics games that reinforce the skills and concepts taught in the lessons. Field trip ideas and literature suggestions allow the teacher to make connections across the curriculum. This innovative and refreshing approach to economics will delight both students and teachers.
Gorman presents a detailed explanation of how to manage your career in a way that will work for you in the 1990s--in a world with dramatic structural change in most corporations, a new social contract between employer and employee, and different skills and attitudes required for most jobs. Multipreneuring is a label for success in modern business today, which requires individuals to be able to organize resources, manage their careers, and assume sensible risks in the same way that a business enterprise is run. With the goal of helping the readers develop a portable, self-contained professional identity, the author offers them guidelines to gain insight into who they are professionally and, with that insight, to learn how to become multipreneurs. Criteria for a multipreneur include independence from a single employer, ability to learn and apply many skills, flexibility and adaptability, and being proactive in terms of starting a project and seeing it through. This thought-provoking book cautions readers that i
Dr. W. Edwards Deming, a household name in Japan, became the prime catalyst behind the incredible success of Japanese industry. In fact, since 1951, the Deming Prize has been the most coveted and prestigious award among Japanese corporations, similar to the Malcolm Baldrige Award for quality in business in the United States. Today, Deming is finally becoming a household name in his own country. The lessons he has to teach American business are more urgent than ever. Just how different is the Deming Management Method? Compare just a few of the many differences in beliefs between conventional organizations and Deming organizations: Standard Company * Quality is expensive * Defects are caused by workers * Buy at lowest cost * Fear and reward are proper ways to motivate * Play one supplier off against another
The last career book anyone will ever need! At last, after all those books on clawing your way to the top, here's the real truth about the good and bad moves made in the workplace that determine ultimate success or failure. You ask interviewees penetrating philosophical questions. +10 "If you could be a tree, what kind of tree would you be?" -10 "Do you think I'm cute?" -50 You nickname your office. +5 "The Cave." -10 "The Cool-bicle." -45 You volunteer to organize the softball team and company outings. +5 You call yourself the company "funmeister." -20 It's much easier than your actual job.-60 From your trumped-up résumé to the disastrous company picnic, and covering every aspect of working life including meetings, office antics, fun with machines, and the right and wrong way to ask for a raise, Greg Gutfeld focuses his trademark point system on the place where we all spend the biggest part of our lives.
Ronni Eisenberg, who lectures and gives workshops on organization skills throughout the U.S., is also author of the popular but slightly more intimidating Organize Yourself!. Here she's brought a slew of practical tips for managing your workspace, from your briefcase to your bulletin board, from your e-mail inbox to those endless interruptions from coworkers. She covers the basics, including organizing your desktop and stemming the flood of junk mail (send a note to the Direct Marketing Association). She also hits upon modern organizational dilemmas, such as how to decide if you'd be better off with or without a PalmPilot. Some of the hundreds of handy tips she offers include: ways for making both in-person and telephone meetings quicker and more productive; methods for confronting procrastination and poor work habits; 10 rules to adhere to when filing; and 14 ways to make meetings run smoothly and accomplish what you want them to. Much of Eisenberg's advice is geared toward the executive; she
