XENOPHON the Athenian was born 431 B.C. He was a pupil of Socrates. He marched with the Spartans, and was exiled from Athens. Sparta gave him land and property in Scillus, where he lived for many years before having to move once more, to settle in Corinth. He died in 354 B.C. THE ECONOMIST records Socrates and Critobulus in a talk about profitable estate management, and a lengthy recollection by Socrates of Ischomachus' discussion of the same topic.

这本畅销经典受到无数人的喜爱，它揭示出古老的“巴比伦寓言”的成功秘诀，被誉为关于节俭、理财和个人财富成功的励志书。 THE MULTI-MILLION COPY BESTSELLING CLASSIC Read by millions, this timeless book holds the key to success-in the secrets of the ancients. Based on the famous "Babylonian principles," it's been hailed as the greatest of all inspirational works on the subject of thrift and financial planning. ACHIEVE PERSONAL WEALTH... This celebrated bestseller offers an understanding of-and a solution to-personal money problems.This is the original classic that reveals the secrets to acquiring money, keeping money, and making money earn even more money. Simply put: the original money-management favorite is back!

本书是广告学科培养学生设计制作能力的基本教材。全书用较少的篇幅讲明POP广告的基本理论，重点在实际操作，包括POP的视觉要素设计、平面设计、色彩应用、手绘POP、立体POP、POP的电脑设计等。本书的主要特点是对POP广告的设计制作过程作了详细的表述，制作的步骤方法一一说明使读者能看图自会。本书藉经验丰富的高校教师之力．以及上海人民美术出版社的通力合作．才得以面世。 此书可作为广告学专业的基本教材。

The motivations behind today's most successful leaders and entrepreneurs come to a simple yet decisive explanation: there are people who give, people who take, people who match, and people who fake. Our world is filled with these givers, takers, matchers and fakers. Amazingly, those who succeed (not only personally but for their clients and companies) don't take or match. They give. (Although they're not necessarily philanthropic.) GIVE AND TAKE presents the fascinating secrets to givers' success. The results are unequivocal: givers gain big. Jack Welch, Richard Branson, Jon Huntsman Sr. - all of them are givers. In a world in which so many takers such as Bernard Madoff and Raj Rajaratnam have ruined lives and reputations, this book will reassure readers that the real power lies in becoming a giver. Since the vast majority of people aren't born givers, Grant not only presents the case for why givers win, he also offers their hidden strategies for winning.

Stephen R. Covey has helped millions of readers attain professional success and personal fulfillment. With penetrating insight Dr. Covey reveals a pathway for living with fairness, integrity, honesty, and human dignity -- principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates. Now, as a succinct introduction to Dr. Covey's revolutionary thinking or as a reminder of key principles, Daily Reflections for Highly Effective People provides an inspirational recharge that will bring you closer to a holistic sense of personal effectiveness and purpose.

From the author of the New Your Times besseller Spin Cycle comes this engrossing,entertaining expose of how the media-from television to newspapers to the Internet-drive the financial markets today. The booming econmy and mass investing have produced and insatiable demand for financial news and given rise to a group of "fortune tellers"eager to scoop and spread the the latest intelligence.In this riveting,unsettling book,Howard Kurtz introduces the powerful journalists,commentators,and analysts whose reports-too often based on rumor,speculation,and misinormation-have a real-time inpact on the rise and fall of stocks and on the financial health of millions of investors. Focusing on shch well-known figures as cable TV's Ron reporters who specialize in exclusives;and superstar analysts Ralph Acampora and Henry Blodget,Th Fortune Tellers is an incisive,often amusing,and sometimes terrifying report by an journalish well known for his sharp-eyed observations and behind-the scenes access.In a time of head-sp

It's hard to think of a CEO that commands as much respect as Jack Welch。 Under his leadership， General Electric reinvented itself several times over by integrating new and innovative practices into its many lines of business。 In Jack: Straight from the Gut， Welch， with the help of Business Week journalist John Byrne， recounts his career and the style of management that helped to make GE one of the most successful companies of the last century。 Beginning with Welch's childhood in Salem， Massachusetts， the book quickly progresses from his first job in GE's plastics division to his ambitious rise up the GE corporate ladder，which culminated in 1981。 What comes across most in this autobiography is Welch's passion for business as well as his remarkable directness and intolerance of what he calls ”superficial congeniality”--a dislike that would help earn him the nickname ”Neutron Jack。” In spite of its 496 pages， Jack: Straight from the Gut is a quick read that any student or manage

At a time when a stressed economy is causing job loss and other financial pains, many people are looking for ways to rebuild or supplement income. "99 Ways to Increase Your Income" lays out simple steps to both generate more cash, as well as do a more effective job of hanging on to existing income. Frank Martin is a successful entrepreneur and the author of more than sixteen books.

Good business is all about dealing with people. If you have trouble interacting with clients or co-workers, you ll be circling Help Wanted ads before you know it. My First Book of Business Etiquette is an essential primer on workplace decorum, with information on: - Behaving in a meeting - Being respectful in an office full of cubicles - Conducting business abroad - The ins and outs of creative schmoozing - And much, much more. Whether you're making the transition from the dorm room to the board room -- or just want a quick refresher course on good manners -- this useful primer is bound to delight!

The Handbook for Leaders 24 Lessons for Extraordinary Leadership "What makes a great leader?" Thousands of workers in both North America and Europe were asked that one simple question. Their top responses are compiled in "The Handbook for Leaders." This precise, no-nonsense rulebook lists the 24 competencies and guidelines identified time and again as essential for becoming an effective and extraordinary leader, including: Focus on results Cultivate interpersonal skills Lead organizational change Learn from mistakes Develop your people Be open to new ideas Take initiative Build strengths Fix fatal flaws Take a non-linear approach Be accountable The ability to lead is far more than just a natural gift. Study after study shows that leadership is a concrete and learnable skill, one that can be acquired and honed by studying and applying specific proficiencies, attitudes, and habits. Let "The Handbook for Leaders "introduce you to the requirements for effective leadership, then provide you with a systematic progr

This is the only pocket-sized guide to the ever-changing, all-important world of copyrights. Written by attorneys who specialize in the field, this slim volume shows writers, composers, web masters, and other content creators what to do—and what not to do—in order to protect their work from plagiarism and theft. With sample documents and a helpful Internet and government resource guide, The Pocket Idiot’s Guide to Copyrights covers everything from the current copyright laws to the most effective way to file. Complex laws explained in layman’s language Complete Internet and government resource guide Sample government filing documents Expert, up-to-date advice from attorneys 作者简介： Robert J. Frohwein is an attorney and is president and co-founder of LAVA Group, an intellectual property consulting firm. Gregory Scott Smith is an attorney, an engineer, and chief officer of intellectual property at LAVA Group.

Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job--and thereby benefit not only yourself but also your supervisor and your entire company. Your boss depends on you for cooperation, reliability, and honesty. And you depend on him or her for links to the rest of the organization, for setting priorities, and for obtaining critical resources. By managing your boss--clarifying your own and your supervisor's strengths, weaknesses, goals, work styles, and needs--you cultivate a relationship based on mutual respect and understanding. The result? A healthy, productive bond that enables you both to excel. Gabarro and Kotter provide valuable guidelines for building this essential relationship--including strategies for determining how your boss prefers to process information and make decisions, tips for communicating mutual expect

This is an entertaining book that succeeds despite its author's missteps as a humorist. In presenting the odds of all manner of events both possible ("Dating a Supermodel") and improbable ("Becoming a Professional Athlete"), Baer (The Great Mutual Fund Trap) is clearly emulating the Worst-Case Scenario books, which have turned studying extreme real-life events into a cottage industry. Baer knows and expertly uses statistics and probabilities: it is fascinating to learn, for example, that the chances of dying by being hit by an asteroid are three times greater than dying in a train crash or an earthquake and are 250 times greater than dying from a shark attack. He also provides some revealing sidebars on certain topics, such as his look at how the odds of celebrity divorce are even worse than the already horrible odds of divorce for newly married couples ("about even money, 1 to 1"). Baer sometimes interrupts his statistical analyses with attempts at Dave Barry-style one-liners, but they fall flat, such as whe

Zig Ziglar This may be a landmark business book. Through his personal failures and outrageous successes, Steve Scott reveals surefire principles and strategies that are timeless and right on target. Steve is living proof that failure is an event, not a person. Donald Trump Steve Scott's uncanny insights and strategies am so specific and easily applied, I believe they can empower any reader, whether a collie student, small business owner, or the CEO of a Fortune 500 company, to achieve levels of success they haven't yet dreamed of. Dennis Waitley Author, Empires of the Mind A totally new, innovative breakthrough in helping common people achieve uncommon success. Steve Scott's notebook is the 21st century guidebook for all of us. Laser accurate, reality, based, time.tested and incredibly insightful.

Sports agent and sometime investigator Myron Bolitar is poised on the edge of the big-time. So is Christian Steele, a rookie quarterback and Myron's prized client. But when Christian gets a phone call from a former girlfriend, a woman everyone, including the police, believes is dead, the deal starts to go sour. Suddenly Myron is plunged into a baffling mystery of sex and blackmail. Trying to unravel the truth about a family's tragedy, a woman's secret and a man's lies, Myron is up against the dark side of his business - where image and talent make you rich, but the truth can get you killed.

CON TRICKS is a unpque insider's guide to this booming business which will appeal to anyone who is or has ever wished to be a consultant.Written by an ex-consultant,is lifts the veil on what consulting is really like and what you need to succeed with the major firems.It also asks why consultants are so expensive,why they can be so had at running their own businesses and whether the loss of mid-line expertise in our corporations is making them dangerously reliant on outside advisers.

Nobody likes performance appraisals. To make the most of them,though, managers and supervisors can take advantage of this guide,complete with the phrases and words they need to confidentlyconduct clear, objective performance reviews. Phrases are given forcommon behavior and skill categories as well as for commonfunctional areas—and they work, regardless of appraisal type.

RICH DAD POOR DAD will... Exploding the myth that you need to earn a high income to be rich Challenging the belief that your house is an asset Showing parents why they can't rely on the school system to teach their kids about money Defining once and for all an asset versus a liability ·teach you what to teach your kids about money for their future financial success

From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.