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    • FLY NOW!(ISBN=9781426202902) 英文原版
    •   ( 2 条评论 )
    • Joanne Gernstein London 著 /2008-05-01/ Random House US
    • The Smithsonian National Air and Space Museum draws morevisitors than any other museum in the world—90,000 a day in thesummertime—and the exhibit of air travel posters featured in thisunique companion volume combines arresting, colorful art, rarearchival material, and a unique approach to aeronautical history.The posters—most of them never before published—featurebarnstormers, gliders, and flying boats, the earliest passengerflights, the first luxury-liners, mail carriers, jets, and muchmore. Spanning a century and a half, they combine the popular artand the commerce of their eras, with both explored in theentertaining, informative text by a longstanding National Air andSpace Museum curator. From 19th-century circus impresarios offeringrides in gaudy hot-air balloons to the sleek 21st-centuryairliners, the posters provide a fascinating illustrated history offlight as it evolved from an exotic realm inhabited only byvisionaries and daredevils into our modern world of speedy jets andfrequent flye

    • ¥48.7 折扣:3.5折
    • NUMBER, THE(ISBN=9780812966251) 英文原版
    •   ( 4 条评论 )
    • Alex Berenson 著 /2004-04-01/ Random House US
    • With a new Afterword by the author and a new Foreword by MarkCuban In this commanding big-picture analysis of what went wrong incorporate America, Alex Berenson, a top financial investigativereporter for The New York Times, examines the common threadconnecting Enron, Worldcom, Halliburton, Computer Associates, Tyco,and other recent corporate scandals: the cult of the number. Every three months, 14,000 publicly traded companies report salesand profits to their shareholders. Nothing is more important inthese quarterly announcements than earnings per share, the lodestarthat investors—and these days, that’s most of us—use to judge thehealth of corporate America. earnings per share is the number forwhich all other numbers are sacrificed. It is the distilled truthof a company’s health. Too bad it’s often a lie. Alex Berenson’s The Number provides a comprehensiv, brutallyfactual overview of how Wall Street and corporate America losttheir way during the great bull market tha

    • ¥48.7 折扣:3.5折
    • MAKE MONEY, NOT EXCUSES(ISBN=9780307341532) 英文原版
    •   ( 4 条评论 )
    • Jean Chatzky 著 /2008-03-01/ Random House US
    • Get Rich, Don't Bitch Today, more than ever before, wealth is something every woman hasthe power to create. Yet Jean Chatzky constantly hears all theexcuses why women can’t and don’t master their money. Now, shereveals the secrets and the strategies she created to take controlof her own money–strategies through which she gained her “moneyconfidence.” It’s time for you to find yours! In Make Money, Not Excuses Jean shares these valuablelessons: ? Where to start ? How to get over your “I’m not smart enough to deal with money”feelings ? Why being a “good-enough investor” will make more money for youin the long-term (while trying to be a “great investor” will driveyou crazy) ? How (and where) to save your money ? Why women make better investors––and higher returns––thanmen ? How to track where you’re overspending ? How to pay off your debt Jean is unsurpassed in her ability to explain money and investingin

    • ¥42.7 折扣:3.5折
    • The Real Cost of Living(ISBN=9780399536441) 英文原版
    •   ( 12 条评论 )
    • Carmen Wong Ulrich 编 /2012-01-01/ Penguin
    • Every decision, from buying a home to grabbing a daily latte,has costs and benefits-personal as well as financial. The Real Costof Living helps you make better decisions, both big and small-decisions that involve money, but aren't all about money.Well-known personal finance expert Carmen Ulrich makespersonal finance personal and takes into account that we all havemotivations that go way beyond number crunching. From marriage andfamily to career, investing, and more, Carmen examines the "realcost" of the choices we all make every day. * Is deciding whether to go back to work full-time after you havea child really all about money? Should it be? * Is prepaying a mortgage a smart-money move, or is it reallyabout craving security and stability-and which means more toyou? * How much do your bad habits really cost you? And is savingthousands of dollars enough of a motivation to get you tostop? * Are college degrees really worthwhile? And if so, how can youmaximize the odds of gaining

    • ¥49.3 折扣:3.9折
    • HEART OF BUSINESS, THE(ISBN=9781400054626) 英文原版
    •   ( 6 条评论 )
    • Liz Mohn 著 /2005-05-01/ Random House US
    • In The Heart of Business Liz Mohn describes her experiences asa woman and an entrepreneur at Bertelsmann, Europe’s largest mediacorporation, in a powerful call to action for organizations ofevery size and purpose to adapt to the evolving criteria of successin the twenty-first century. With the new millennium being shapedby the forces of internationalization and globalization, Mohn asksan important question: Will humane values take their rightful andnecessary place as a vital factor in the equations that measureachievement and prosperity in the world we will hand over to ourchildren and grandchildren? Making a plea for a new paradigm of business and personalachievement that combines material rewards with those of friendshipand social consciousness, Mohn writes passionately and eloquentlyabout her beliefs as a woman, a philanthropist, and a corporateleader. At their heart is a deep concern about frightening trendsin our society: the loss of direction, the increase in bothselfishness and lonelines

    • ¥36.7 折扣:3.5折
    • How to Find the Work You Love(ISBN=9780142196298) 英文原版
    •   ( 4 条评论 )
    • Laurence G. Boldt 著 /2004-02-01/ Penguin
    • Technological advances and the global marketplace are changingthe way we live and work. Doing the work you love is the critical factor to personal fulfillment and economic success. Noone understands this more than Laurence G. Boldt, whose Zen andthe Art of Making a Living helped many carve out new andrewarding career paths. But how do you find the courage to startthe search for a new career? And how do you tap into your own bestresources to discover what you want to do and what you’re good at?This remarkable guide offers simple yet profound strategies to helpyou answer those questions by focusing on four key elements to besought in any life’s work: Integrity, Service, Enjoyment, andExcellence. Boldt has reduced the quest for meaningful work to itsessence and will lead you to an understanding of what you could andshould be doing with your life.

    • ¥43 折扣:3.9折
    • Made To Stick (ISBN=9780812982008)
    •   ( 23 条评论 )
    • Chip Heath 著 /2010-09-01/
    • What is that makes urban myths so persistent but many everydaytruths so eminently forgettable? How do newspapers set aboutensuring that their headlines make you want to read on? And why dowe remember complicated stories but not complicated facts? In thecourse of over ten years of study, Chip and Dan Heath haveestablished what it is that determines whether particular ideas orstories stick in our minds or not, and "Made to Stick" is thefascinating outcome of their painstaking research.Packed full ofcase histories and thought-provoking anecdotes, it shows, amongother things, how one Australian scientist convinced the world he'ddiscovered the cause of stomach ulcers by drinking a glass filledwith bacteria, how a gifted sports reporter got people to watch afootball match by showing them the outside of the stadium, and howhigh-concept pitches such as 'Jaws on a spaceship' ("Alien") and'Die Hard on a bus' ("Speed") convince movie executives to investvast sums of money in a project on the basis of almost noinformati

    • ¥46.8 折扣:4.5折
    • START OVER, FINISH RICH(ISBN=9780307591197) 英文原版
    •   ( 4 条评论 )
    • David Bach大卫·巴赫) 著 /2009-12-01/ Random House US
    • Let 2010 Set You on the Path to Wealth. Believe it or not, recessions make millionaires! Will you be one?In Start Over, Finish Rich, America's best-loved financial expert,David Bach, explains that 2010 will be the best opportunity forbuilding wealth we have seen in decades. And, as the economyrecovers, you must be set up to recover with it. Bach's easy,take-action plan will show you how. Start Over, Finish Rich supplies the ten crucial moves you mustmake in 2010 to get back on track and recapture your dreams of aricher future. Learn how to: * Get out of debt * Fix your credit * Rebuild your 401k plan * Improve your 529 Plan * Take smart risks * Reorganize your financial life for the high tech age * Update your real estate plan * Change your thinking about money * Recommit to wealth As Bach says, "A recession is a terrible thing to waste—so don'twaste this one! Use it instead to get rich." Read Start Over,Fini

    • ¥43 折扣:5折
    • ESSAYS THAT WORKED/BUSINESS(ISBN=9780345450432) 英文原版
    •   ( 9 条评论 )
    • Boykin Curry 著 /2003-07-01/ Random House US
    • “Applicants looking for the competitive edge in gettingaccepted at the business school of their choice may want to perusethis book.” –Security Traders Handbook Every year, thousands apply for a finite number of places inbusiness schools. With similar grades, backgrounds, and goals,sometimes the only thing that can make an applicant stand out isthe application essay. It’s the best chance you have to shine andtip the balance in your favor. Essays That Worked for Business Schools shows that the bestessays are brief, sincere, and personal. Some are off the wall,some are bold, all are unique to their creator. One applicantwrites about starting his own airline. Another tells about thecorruption in his job as a defense contractor. And a third reflectson his license plate. From the thousands submitted each year, theforty essays in this book were considered some of the best byadmissions officers at the nation’s top business schools. As thiscollection demonstrates, with creativity and effor

    • ¥43 折扣:3.6折
    • Focusing on Your Customer(ISBN=9781422129753)
    •   ( 2 条评论 )
    • Harvard Business School Press 著 /2010-11-01/ Perseus
    • Closing individual sales, in most businesses, is not enoughfor success. Success depends on developing profitable lifetimerelationships with customers. But gaining customer loyalty requireshard work, care, and attentiveness. In this book, you'll learn toassess the lifetime value of a customer, and why it makes sense tobuild loyalty among your target customers. You'll also learnto: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction,customer loyalty, employee capability, and companyprofitability - Build and refine a process for delivering extraordinaryvalue to your customers

    • ¥43 折扣:5折
    • YOU'RE FIFTY--NOW WHAT?(ISBN=9780609808702) 英文原版
    •   ( 19 条评论 )
    • Charles R. Schwab 著 /2002-01-01/ Random House US
    • If you are a baby boomer nearing fifty and you haven't saved adime, don't panic. Charles Schwab, one of America's most trustedand respected names in financial services will help you takecontrol of your financial life.In You're Fifty -- Now What? hewalks even the most inexperienced person through the process ofinvesting money to prepare for tomorrow, while offering solidanswers to tough questions. He helps you figure out exactly whatyou'll need for your retirement, how to maximize the best earningand investing years of your life, and how to work out your wisestbalance of asset allocation by offering straightforward advice thatenables you to put your affairs in order and your mind at ease.

    • ¥45.5 折扣:3.5折
    • The Twelfth Insight (International): The Hour of Decision(IS
    •   ( 14 条评论 )
    • James Redfield 著 /2011-11-01/ Hachette
    • On December 21, 2012, the Mayan calendar will end. Manysee it as an apocalyptic sign. But is it? In The Twelfth Insight, the long-awaited fourth book in thebeloved Celestine Series, we again follow our Hero and his closefriend Wil. They have just received a portion of another ancientand mysterious manu* that describes a secret approach tospirituality that is silently arriving in the second decade of the21st Century. But the manu* is only available in fragments. To understand its full meaning for mankind, our Hero and Wilbegin an urgent search to find the message in its entirety. As theyembrace the power of Synchronicity and begin their search, they areconfronted by powerful political forces and religious extremiststhat stand in the way of these spiritual revelations. Utilizing what he calls the "parable effect," and based on hisown sources, James Redfield explores the similarities anddifferences that exist among the world religions, revealing theessential

    • ¥32.4 折扣:4.7折
    • WSJ COMPLETE SMALL BUSINESS(ISBN=9780307408938) 英文原版
    •   ( 4 条评论 )
    • Colleen DeBaise 著 /2009-12-01/ Random House US
    • Because starting a small business is not only a huge financialrisk but also a complete lifestyle change, anyone who wants to behis or her own boss needs to approach entrepreneurship thoughtfullyand with careful planning. That’s why there is no better resourcethan The Wall Street Journal Complete Small Business Guidebook, apractical guide for turning your entrepreneurial dreams into asuccessful company, from America’s most trusted source of financialadvice. It answers would-be business owners’ biggest question—howdo I fund my venture?—then explains the mechanics of building,running and growing a profitable business. You’ll learn: ? How to write a winning business plan ? Secrets to finding extra money during the lean years andbeyond ? Ways to keep your stress in check while maintaining a work/lifebalance ? How to manage your time, including taking vacations anddealing with sick days ? Strategies for keeping your business running smoothly—frominvesting in technology to hiring the right peop

    • ¥45.5 折扣:3.5折
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