#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system.

From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently

One of the most popular and respected style guides ever written,this handbook by a seasoned writer with more than forty years ofexperience offers ten principles and seven axioms that professionalwriters use to express their thoughts clearly and effectively. Thislatest edition is expanded to include an extensive glossary ofAmerican idiomatic expressions, developed to assist users fromother backgrounds and cultures; new chapters with tips onlittle-known facts of usage, such as compound words, hyphenation,numeration, and capitalization; and explanations of technicalproblems encountered in writing and editing with tips and exercisesto help solve them. For anyone faced with the challenges of writtenEnglish, Writing with Precision can help readers write moreclearly, more effectively, and more precisely than they everhave. Previous editions of Writing with Precision have beenselected by the Writer's Digest , McMillan , Fortune , and Reader's Digest book clubs.

Galbraith's classic on the "economics of abundance" is, in thewords of the New York Times, "a compelling challenge toconventional thought." With customary clarity, eloquence, andhumor, Galbraith cuts to the heart of what economic security means(and doesn't mean) in today's world and lays bare the hazards ofindividual and societal complacence about economic inequity. While"affluent society" and "conventional wisdom" (first used in thisbook) have entered the vernacular, the message of the book has notbeen so widely embraced--reason enough to rediscover The AffluentSociety.

From first-time newlyweds to people on their second or thirdmarriage, couples face an overwhelming task when it comes to moneymanagement. Nationally renowned financial advisor and bestsellingauthor David Bach knows that it doesn’t have to be this way. InSmart Couples Finish Rich, he provides couples with easy-to-usetools that cover everything from credit card management, toinvestment advice, to long-term care. You and your partner willlearn how to work together as a team to identify your core valuesand dreams, creating a financial plan that will allow you toachieve security, provide for your family’s future financial needs,and increase your income. Together, you’ll learn why couples thatplan their finances together, stay together!