当他当选总统之后，我们才发现他早已是一个在美国亚马逊上排名前列的畅销书作家--尤其是他的几本商业类图书，比如Trump: How to Get Rich、Think Big 、Trump: the Art of Deal（交易的艺术）和Never Give Up (中文名：永不放弃)。 无论从政治、历史、传记，还是管理、商业的角度，你都应该了解美国新任总统特朗普的这些著作。其中 交易的艺术 被火速疯传是特朗普做一个个精彩谈判的方向，到底这本书有什么神奇之处能让川普成功登上元首宝座呢？ Trump makes one believe for a moment in the American dream again. The New York Times Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet. Chicago Tribune Fascinating . . . wholly absorbing . . . conveys Trump s larger-than-life demeanor so vibrantly that the reader s attention is instantly and fully claimed. Boston Herald A chatty, generous, chutzpa-filled

#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system.

From an award-winning New York Times reporter comes the full, mind-boggling story of the lies, crimes, and ineptitude behind the Enron scandal that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever.

The coauthor of the international bestseller Execution hascreated the how-to guide for solving today's toughest businesschallenge: creating profitable growth that is organic,differentiated, and sustainable. For many, growth is about "home runs"—the big bold idea, the nextnew thing, the product that will revolutionize the marketplace.While obviously attractive and lucrative, home runs don't happenevery day and frequently come in cycles. Products like Kevlar, Teflon, and the Dell business model forselling personal computers may be once-in-a-decade phenomena. Asurer and more consistent path to profitable revenue growth isthrough "singles and doubles"—small day-to-day wins and adaptationto changes in the marketplace that build the foundation forsubstantially increasing revenues. The impact of singles anddoubles can be huge. They are not only the basis for sustainedrevenue growth but, in fact, the foundation for home runs. Singlesand doubles provide the discipline of execution, an absolutene

Friedman makes clear once and for all that no one is immunefrom monetary economics-that is, from the effects of its theory andits practices. He demonstrates through historical events themischief that can result from misunderstanding the monetary system.Index.

From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently