In this breakthrough book based on her company s #WomenWhoWork initiative, Ivanka Trump wife, mother, real estate developer, entrepreneur, and founder of her eponymous fashion brand and IvankaTrump.com disrupts the existing narrative of women and work to present a new worldview that celebrates how women work in all aspects of their lives. Through highly tactical, solution-oriented content, Trump empowers readers with the insight and tools to define success on their own terms and create the lives they want to live. Fifty percent of the world s workforce is made up of women, yet the term working women is still used as if they re an anomaly. Thanks in part to the generations of women who came before and fought hard to earn a seat at the table, today s working women among them, tens of millions of millennials are able to do things differently. Disappearing are the days of face time for the sake of face time, 9-to-5 hours, and perfectly mapped career paths. Today's generation of women is the first to
This fun and accessible guide offers super advice forbusiness success. Top venture capitalist and self- proclaimed “comicbook geek” Sean Wise reveals how to create a winning businesspersona through valuable strategies from great comic book icons. Inthis engaging and insightful guide, Wise takes readers on a guidedtour through the world of superheroes and their lessons, directlyrelating them to essential business tactics people need to masterin order to succeed in today’s workplace. Featuring modern-day examples of business icons who best illustratesuperhero strategies—as well as cautionary lessons from infamoussupervillains—this is the book for anyone who dreams of donning acape instead of a suit, taking an oath instead of swearing at thecopier, and seeing the big picture instead of getting mired in thedaily grind.
本书探索研究并解释了80余个世界上*重要的、有关贸易、商业和管理的理论和伟大构思，并提供一个极具吸引力的视角，用以洞察过去和当下的商业世界。 作为对商业主题下基本原理的完美导读，《商业手册》分析了历史↑部分*重要的商界里程碑的发展和从亨利 福特到史蒂夫 乔布斯等大师和业内领军智囊所使用的关键商业策略。 在书中，每一个有影响力的商业构思都通过时尚雅致的信息图表对其作出清晰简单的解释。本书中简单易懂的解释，逐步分解的思维导图，让下至学生和商业从业者，上至准企业家们的所有人都能理解贸易和商业世界。本书同时描述了一系列具有启发意义的商业构思和超过100句值得铭记的名言警句。 Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating
An international sensation—and still the talk of the relevantblogosphere—this Wall Street Journal and New York Times businessbestseller examines the "power" in numbers. Today more than ever,number crunching affects your life in ways you might not evenimagine. Intuition and experience are no longer enough to make thegrade. In order to succeed—even survive—in our data-based world,you need to become statistically literate. Cutting-edge organizations are already crunching increasinglylarger databases to find the unseen connections among seeminglyunconnected things to predict human behavior with staggeringlyaccurate results. From Internet sites like Google and Amazon thatuse filters to keep track of your tastes and your purchasinghistory, to insurance companies and government agencies that everyday make decisions affecting your life, the brave new world of thesuper crunchers is happening right now. No one who wants to stayahead of the curve should make another keystroke without readingIan Ayre
Good reading isn’t just about knowing the words. It’s about being able to understand what is being read and putting it to use. This fully updated edition of Reading Comprehension Success in 20 Minutes a Day guides the reader throughout the specific techniques of reading comprehension—from extracting the main ideas to "reading between the lines"—in an easy 20-step program. Each step takes just twenty minutes a day. This book is for anyone preparing to take a job-related exam that tests for reading comprehension skills. Included is a "Before and After" score-yourself test, to diagnose strengths and weaknesses and chart your progress.
Book De*ion A new 21st century individualism is overtaking“corporation-as-king” capitalism, transforming the way we work andlive. Today, real power rests in the hands of creative individualslike Bill Gates, Warren Buffett, Oprah Winfrey, and StevenSpielberg, who are changing the world one great idea at a time. InTHE 80/20 INDIVIDUAL, Richard Koch reveals the secret of theirsuccess: they discovered what they do better than anyone else androde it for all its worth. In this inspiring sequel to his classic bestseller THE 80/20PRINCIPLE, Koch shows how to maximize success in your career andlife by using the proven principle that 80 percent of changes inthe world result from the most powerful 20 percent of actions andideas. He’ll show how to use your own powerful “20 percent spike” –your most creative ideas and unique skills – to measure the amountof value you bring to your employer, clients or customers. For mostpeople, there is a huge disparity between their intrinsic value andth
From two leaders in executive education at Harvard BusinessSchool, here are the mental habits and proven strategies you needto achieve outstanding results in any negotiation. Whether you’ve “seen it all” or are just starting out,Negotiation Genius will dramatically improve your negotiatingskills and confidence. Drawing on decades of behavioral researchplus the experience of thousands of business clients, the authorstake the mystery out of preparing for and executingnegotiations—whether they involve multimillion-dollar deals orimproving your next salary offer. What sets negotiation geniuses apart? They are the men andwomen who know how to: ?Identify negotiation opportunities where others see noroom for discussion ?Discover the truth even when the other side wants toconceal it ?Negotiate successfully from a position of weakness ?Defuse threats, ultimatums, lies, and other hardballtactics ?Overcome resistance and “sell” proposals using proveninfluence tactics
In The Heart of Business Liz Mohn describes her experiences asa woman and an entrepreneur at Bertelsmann, Europe’s largest mediacorporation, in a powerful call to action for organizations ofevery size and purpose to adapt to the evolving criteria of successin the twenty-first century. With the new millennium being shapedby the forces of internationalization and globalization, Mohn asksan important question: Will humane values take their rightful andnecessary place as a vital factor in the equations that measureachievement and prosperity in the world we will hand over to ourchildren and grandchildren? Making a plea for a new paradigm of business and personalachievement that combines material rewards with those of friendshipand social consciousness, Mohn writes passionately and eloquentlyabout her beliefs as a woman, a philanthropist, and a corporateleader. At their heart is a deep concern about frightening trendsin our society: the loss of direction, the increase in bothselfishness and lonelines
Book De*ion Fascinating notes from astreet-smart executive. McCormack shows how to read people, createthe right impression, take the leading edge, sell successfully, andmore. From AudioFile Before he died last year, the founder of the premier sportsmanagement firm in the world gave us many superb audios onmanaging, communication, and practical leadership. In his 1985breakthrough work, he summarized the principles that formalbusiness education overlooks or obliterates. This abridged editionis really a primer--an introduction to a caliber of thinking andteaching that has few equals in the audio repertoire. Thelimitations of a one-hour version of this outstanding work arepartially overcome by introductory questions read by an uncreditedspeaker. For the full lesson from a great man and authenticbusiness teacher, get the unabridged edition of the sequel--WHATTHEY STILL DON'T TEACH YOU AT HARVARD BUSINESS SCHOOL. T.W. Book Dimension : length: (cm)23.2 width:(cm)15.4
“Applicants looking for the competitive edge in gettingaccepted at the business school of their choice may want to perusethis book.” –Security Traders Handbook Every year, thousands apply for a finite number of places inbusiness schools. With similar grades, backgrounds, and goals,sometimes the only thing that can make an applicant stand out isthe application essay. It’s the best chance you have to shine andtip the balance in your favor. Essays That Worked for Business Schools shows that the bestessays are brief, sincere, and personal. Some are off the wall,some are bold, all are unique to their creator. One applicantwrites about starting his own airline. Another tells about thecorruption in his job as a defense contractor. And a third reflectson his license plate. From the thousands submitted each year, theforty essays in this book were considered some of the best byadmissions officers at the nation’s top business schools. As thiscollection demonstrates, with creativity and effor
《的战争:波音与空客的全球竞争内幕》内容简介：10000公里的航程足以覆盖世界上有人居住的所有地方，但是在民用航空领域，还没有一个飞行器拥有如此惊人的续航能力——无论是波音还是空客。尽管如此，在可以预计的未来，只要乘飞机旅行，你十有八九只能选择这两家公司的产品，但是，你知道那些带你飞翔的“大家伙”有怎样的出身与来历吗？ 越来越多的人需要飞往更遥远的地方，航空制造商需要回答，究竟是要承载更多的乘客，还是要飞得更远？这永远都是一个难以破解的悖论。可是，哪怕在这一问题上微小的进展也足以让竞争对手多一分忌惮。在这项全球为复杂的商战中，两家公司都竭尽全力企图将对手抛开，尽管事实是各自的市场份额越来越接近50%。 20年弹指一挥间，波音与空客的竞争刚刚上演了序曲。回顾短暂的过去，航空制造业的竞
We find ourselves engaged in various kinds of negotiationsevery day, from trying to land a new account or win a promotion atwork, to buying a house or a car, or bargaining down a cell phonebill, or settling a dispute with a friend or spouse. In thisgroundbreaking book, negotiation expert Ed Brodow shows us how tosettle conflicts amicably to reach a win-win solution everytime. Using the no-nonsense, results-oriented boot camp approach,Brodow drills readers on the basic skills needed to master the artof negotiation. After completing Brodow’s basic training program,you will have learned how to: · Conquer your fear of confrontation and overcome the negativebehaviors that hold you back · Identify and develop your personal negotiation style · Assess the other side’s strengths and weaknesses · Get the other side to make concessions without giving up any ofyour goals · Master the art of listening to understand the other side’sposition and strengthen your own
The Evolution of a Brand Powerhouse The candles that lit the nights of Union soldiers during theCivil War. The synthetic detergent that eradicated hours of toilfor women in the 1940s. The disposable diapers that addedconvenience to the lives of busy parents. All of these breakthrough "firsts" and a host of others came fromthe same source: consumer goods giant Procter Gamble. RisingTide chronicles this company's extraordinary 165-year climb from asmall, family-operated soap and candle company to a globalpowerhouse whose market-leading brands improve the lives ofconsumers everywhere. Authors Davis Dyer, Frederick Dalzell, and Rowena Olegario weregranted unprecedented access to P G's corporate archives andexclusive interviews with key executives and employees. Theydescribe the introduction and evolution of such household brands asIvory, Tide, Crest, and Pampers and illustrate how P G learnedto satisfy consumers and compete in markets all over the world.They also recount insightful
