What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20 th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point ; Blink ; and Outliers. Now, in What the Dog Saw , he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why

A delightful social satire of England's landed gentry and a moving tale of lovers separated by class distinction.

Just as Okrent's Nine Innings beautifully telescoped all of baseball into a single game in 1982 between the Milwaukee Brewers and the Baltimore Orioles, so the former Life editor and Time Inc. executive finds in the creation of Rockefeller Center a good deal of New York and many of the contradictions in American life as the country worked to emerge from the Depression. Built for profit on a run-down stretch of midtown between Fifth and Sixth Avenues called the Upper Estate-myriad lots that underwriter John D. Rockefeller Jr. slowly and inexorably leveraged into an available whole-the seven-year project was second only to the WPA in temporary job creation, though as Okrent shows, the project was far from worker-centered. While one of its originally intended (and abandoned) roles was to provide a new home for the Metropolitan Opera, the sprawling complex came to house a hydra-headed media center anchored by NBC, RKO and RCA, yet saw its gorgeous Center Theatre torn down in 1954 (though Radio City Music Hall and

Make sure your message is heard with this important guide tobusiness communications. Learn all you need to know about successful communication, frominterpreting body language to writing letters, optimizing meetings,and speaking on the telephone. Communicate Clearly shows you how tohold an audience when making presentations and how to take notes orcompile reports, and it also provides practical techniques for youto try in different settings. Power tips help you handle real-lifesituations and develop the first-class communication skills thatare the key to a productive and informed workplace. The EssentialManager have sold more than 1.9 million copies worldwide!Experienced and novice managers alike can benefit from thesecompact guides that slip easily into a briefcase or a portfolio.The topics are relevant to every work environment, from largecorporations to small businesses. Concise treatments of dozens ofbusiness techniques, skills, methods, and problems are presentedwith hundreds of photos, chart

Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers. Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, sal

Business Basics is a complete first course in English for business. Care has been taken to ensure that the material is up-to-date and credible: real companies and business people are featured wherever possible, and the course's content will be relevant and interesting for everyone wanting their their language study to have a business focus. The main component of the course is the Student's Book, which includes a grammar summary, role-play notes, a glossary, and the tape*s. The Teacher's Book includes classroom notes, answers to the exercises, and an annotated version of the tape*.

Add this aptly titled piffle to the ranks of pink-covered girl-centric fiction that has come sailing out of England over the last two years. At age 25, Rebecca Bloomwood has everything she wants. Or does she? Can her career as a financial journalist, a fab flat and a closet full of designer clothes lessen the blow of the dunning letters from credit card companies and banks that have been arriving too quickly to be contained by the drawer in which Rebecca hides them? Although her romantic entanglements tend toward the superficial, there is that wonderful Luke Brandon of Brandon Communications: handsome, intelligent, the 31st-richest bachelor according to Harper's and actually possessed of a personality that is more substance than style. Too bad that Rebecca blows it whenever their paths cross. Will Rebecca learn to stop shopping before she loses everything worthwhile? When faced with the opportunity to do good for others and impress Luke, will she finally measure up? Rebecca is so unremittingly shallow and Luk

It's not easy to fall in love-especially in Sin City. Nobody knows this better than Greek deities Psyche and Eros, who keep a watchful eye on the mortals in Las Vegas. With a little divine intervention from Aphrodite and the rest of the gods and goddesses, Psyche and Eros set out to fulfill the sexual fantasies of their clients, hoping to turn lust into love.

In these times of intense change,what role should our most impor-tant business leaders play in society?How do the CEOs of major corporations construe their jobs?How should they construe them?These are the questions posed and answered in The Mind of the C.E.O.Jeffrey Carten's Findings are a challenge to those who are suspicious of corporate power,those who believe CEOs should focus only on enrich-ing shareholders,and even to many CEOs who see their job more nar-rowly.No one interested in the future can afford not to read,think about,and debate The Mind of the CEO.

This fully revised edition contatios over7000kdy terms on all aspects of markting including market research advertising packaging and publictiy.

best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in

This is the only pocket-sized guide to the ever-changing, all-important world of copyrights. Written by attorneys who specialize in the field, this slim volume shows writers, composers, web masters, and other content creators what to do—and what not to do—in order to protect their work from plagiarism and theft. With sample documents and a helpful Internet and government resource guide, The Pocket Idiot’s Guide to Copyrights covers everything from the current copyright laws to the most effective way to file. Complex laws explained in layman’s language Complete Internet and government resource guide Sample government filing documents Expert, up-to-date advice from attorneys 作者简介： Robert J. Frohwein is an attorney and is president and co-founder of LAVA Group, an intellectual property consulting firm. Gregory Scott Smith is an attorney, an engineer, and chief officer of intellectual property at LAVA Group.

Get the secrets of success in this great bestseller (over nine months on the "New York Times" bestseller list) that can change your life for the better. Claiming that the world is a giant negotiating table, renowned negotiator Cohen teaches the art of negotiation with dozens of concrete examples.

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of ''outliers'' the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. De*ion in Spanish: Que diferencia a quienes hacen algo especial en la vida de quienes no lo hacen? Fueras de serie explora las curiosas historias de los grandes jugadores de futbol; bucea en la peculiar infancia de Bill Gates; busca que convirtio a los Beatles en el mejor grupo de rock; y se pregunta que distingue a los pilotos que estrellan aviones de los que no. A traves de su viaje por el mundo de los ''fueras de serie'', los mejores, los mas brillantes y famosos, nos convence de que nuestro modo de pensar en el exito es erroneo. Pr

The Business is a nearly omnipotent and infinitely discreet transglobal organization whose origins predate the Christian Church, if not the Roman Empire (which the Business actually owned for sixty-six days). Financially transparent, internally democratic, and morally dispassionate, the actual business of the Business seems-even to Kate Telman, a senior executive-to be vague to the point of invisibility. Counted among its vast riches are a book of Leonardo cartoons, dozens of Michelangelo's pornographic paintings, and several sets of Crown Jewels. All it lacks is a certain clout in politics, an arena that the Business has avoided for centuries but that has suddenly become of vital importance. No longer satisfied with its permanent base in Antarctica and its fortified Swiss headquarters, the Business is angling to buy its own nation in order to take a seat at the United Nations. Kate is the perfect candidate to help the Business realize its most ambitious goal: She was plucked at age eight from a bleak urban s

This volume is monograph. It covers various aspects of convergence theory about feasible direction methods innonlinear programming. Many basic results included here have not been contained by other books. It provides a useful state-of-art review of activity in these field.

“The tell-all register includes a wacky collection of … questions， to help you determine what you should be looking for。” “…you probably want to forget most of your dates。 But you’ll have more fun if you record the gory details…” They say you have to kiss a lot of frogs before you find your prince。 Here’s a saucy self-discovery dating journal for savvy “swingles” to help them have fun along the way。 Kissing Frogs is an interactive journal that will continue to entertain for years to come。 From the “Rate the Date” questionnaires to the “Hit the Road， Toad” checklist， this journal provides plenty of space to record what women have learned about themselves and what they’ve gleaned about men。 It leaves no rock unturned， and no frog unexamined!

This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. "I don't do it for the money," maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue's retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump's Castle, a casino in Atlantic City; is arguably the most visible young man on Manhattan's celebrity circuit ("Governor Cuomo calls. . . . dinner at St. Patrick's Cathedral. . . . I call back Judith Krantz"); and is currently developing a controversial 100-acre West Side "Television City" project that is planned to include the world's tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at "juggling provisional c

The world has changed dramatically in the 2,500 years since Confucius' lifetime, but in many ways we still struggle with his core concern: how to live together with a minimum of conflict. In What Would Confucius Do?, East Asian teacher and scholar E. N. Berthrong provides a clear guide to how we can apply Confucian tenets to the modern world. Her original interpretation, based on years of studyingThe Analects, focuses on tact, compromise, and a willingness to see the other person's point of view-Confucius' three keys to living in harmony. This compendium of Confucian quotations, reflections, and advice-from "learning when to speak," to "making the most out of being alive"-is organized to follow the general path of one's career or life and can be applied to the workplace, the family, or society in general. Bernthrong's ambitious goal, like that of Confucius, is to get everyone to discover and know the true inner satisfaction that can be achieved through living life in a civilized manner as taught by one of his

In all his years in the Chicago Fire Department, LieutenantReed Solliday has never experienced anything like this recentoutbreak of house fires--devastating, vicious, and,in one case,homicidal. He has another problem--his new partner, Detective MiaMitchell. She's brash, bossy, and taking the case in a direction henever imagined. Mia's instincts tell her the arsonist is making this personal.And as the infernos become more deadly, one look at the victims'tortured faces convinces her and Reed that they must work closer tocatch the killer. With each new blaze, the villain ups the ante,setting firetraps for the people Reed and Mia love. The truth isalmost too hot to handle: This monster's desire for death anddestruction is unquenchable...and for Mia he's started thecountdown to an early grave.