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Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the "Guinness Book of World Records" as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: read a customer like a book and keep that customer for life; convince people reluctant to buy by selling them the right way; develop priceless information from a two-minute phone call; mak

Packed with hundreds of archive photographs，most of them in full colour，The Ultimate History of BMW tells the fascinating story of one of the world’s greatest marques。 Every important BMW model is here，from the rarly cars of the 1920s to the latest head-turners from the current BMW range-together with the inside story of James Bond’s BMWs and that of the company’s successes in touring car racing，at Le Mans and in Formula1。

The recipe for a successful restaurant—now revised … In this revised edition, aspiring restaurateurs will findeverything they need to know to open a successful restaurant,including choosing a concept and location, creating a businessplan, finding the cash, and much more. New content includesinformation on tips, tip-outs, and reporting for the entire staff,choosing the best POS system, setting up a bar and managing thewine list, and making the bottom line look good long-term. -Restaurants are a high-risk venture, but starting a bar orrestaurant is still one of the most popular new business ventures(Cornell Univ/Mich State) -Overall industry sales are projected to hit $476 billion for2005, a 4.9% increase -The industry employs a workforce of 12.2 million in more than900,000 restaurants nationwide (National Restaurant Assn.)

The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufactur

Fully illustrated and highly detailed, The Ultimate History of Mercedes-Benz reveals the fascinating story of one of the world's most prestigious and desirable marques. Here are the stories behind all of the great cars the earliest engine-powered Motorwagens, the record-breaking Blitzen Benz, the famous Silver Arrows racing cars, the instantlyecognizable 300SL Gullwig model, the elegant sedans and sports cars of the late twentieth century, the tiny Smart city car, the fabulous Mercedes-Benz SLR McLaren, and many more.

Everyone wants to shine in business meetings-whether they areleading them or just participating. Perfect Phrases for Meetingsprovides hundreds of winning, ready-to-use phrases, arming you withthe right words to say in eight crucial types of meetings. Thisbook is a valuable tool for anyone who needs to get a messageacross and stand out as a leader.

由布萊德彼特 克里斯汀貝爾 萊恩葛斯??史提夫卡爾主演??亞當麥凱執導的同名電影??大賣空?? ，將??015??月中旬於台灣上映?????《??千騙???《攻其不備??《魔球??暢銷作?? 麥克．路易士MICHAEL LEWIS│著???電影書衣版特別收錄：〈浮華世界雜誌??專文????好萊塢的《大賣空》讓麥克．路易士驚艷???揭露史上????金融風暴真相?????008年金融海嘯前，四個投資客發現???足以讓**市場崩盤，而銀行??媒體和政府卻視之不見的經濟行為，他??決定進行「大賣空」??大膽與**金融體系對做?????在多頭市場大賺一筆無甚稀?????????美的勝利，在於眾人皆輸你獨贏???2004年，距離史上????金融風暴降臨前不過數年，華爾街還瀰漫著樂????圍??—房價直漲??CEO分紅屢創天價、衍生??金融商品縱橫市場，多數人都預????市將再創新高，此時，只有少數人察覺了榮景下的衰敗之氣，正著手操作????前所未有的大賣空

Presidential candidate and former host of The Apprentice Donald J. Trump reveals the business secrets that have made him America s foremost deal maker! I like thinking big. I always have. To me it s very simple: If you re going to be thinking anyway, you might as well think big. Donald J. Trump Here is Trump in action how he runs his business and how he runs his life as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker s art. And throughout, Trump talks really talks about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It s the most streetwise busi

This is the beginner's guide to low-risk entrepreneurship. Youwant to start your own business, but 'risk' isn't your middle name.You're not alone. Many successful entrepreneurs are averse to risk- but they have learned the tricks to working around it. And nowyou can too, with School for Startups. This practical guide showsyou how to build a business the smart way - without risking majorassets such as your house, savings account, or health insurance.You'll learn how to increase your chance of success by: fundingyour venture without investors; entering international markets;taking full advantage of tools on the Web; marketing your productor service for little or no cost; deploying a third party topackage and ship products; and, taking control of an existingbusiness or franchise. The authors present hundreds of the bestideas for new businesses, along with case studies proving theeffectiveness of their approach. Also included with the book is acode you can use to register for The Entrepreneur School, where youca

What's it like to be an entrepreneur? What does it take to build a successful business? Clueless in Starting a Business gives you all the vital answers. Discover the right kind of company to start, how to structure it for success, how to design a business plan that minimises risks, how to continually build sales and customer loyalty, and how to attract better staff. Plus inspiring stories and tips from top Asian and global entrepreneurs to show how your new business can take off faster. This is the one book you need to get your business started!