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[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

From the author of The Tipping Point , Malcolm Gladwell's international bestseller Blink: The Power of Thinking Without Thinking is a revolution in the understanding of the mind. An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person... This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again. 'Trust my snap judgement, buy this book: you'll be delighted' The New York Times 'Compelling, fiendishly clever' Evening Standard 'Brilliant ... the implications for business, let alone love, are vast' O

Until recently, most people expected to have one career withmaybe two or three job changes in a lifetime. Now, experts adviseus to expect seven or eight jobs with multiple industry changes. If you want to survive, you need the ability to transferand repurpose your skills in a completely new direction. In The 10 Laws of Career Reinvention , Pamela Mitchellshows you how your knowledge, experience, and skill sets can beadapted to a wide spectrum of industries and jobs, and provides thetools to help you navigate the full art of career change.

World-class rock climber Todd Skinner is also one of today's most sought-after motivational speakers for business audiences. Whenever he describes his history-making sixty-day free climb of the 20,500-foot Trango Tower in the Karakoram Himalayas (shown on the jacket), people are in awe of his stamina, skill, ambition, and determination. They are also eager to apply his lessons in their professional and personal lives. Skinner argues that everyone has a mountain to climb, whether it's meeting your annual sales target or launching a new product or getting your department to improve its teamwork. And he stresses that you should set your goals even higher than you normally would, and constantly look beyond the current summit to the next one. For instance, instead of aiming for 10 percent revenue growth, go after a seemingly impossible 50 percent target, and then think of new ways to get there. In both rock climbing and business, you must define your exact mission, assemble the right team, make the c

Everyone knows that Toyota has had an amazing twenty-five- yearrun, rising from a humble Japanese start-up to a thriving globalgiant. But how did it pass Ford and GM to become the world’slargest auto manufacturer? And how does it continue to thrive whileso many competitors are struggling and failing? Journalist David Magee dug deeply into Toyota’s past and present,interviewing senior executives who rarely talk to the press, alongwith many other sources. The powerful lessons that he distills,especially about corporate culture, are valuable for managers inall industries.

Persuasive Proposals and Presentations shows readers how to develop a winning strategy and how to be clear, organized, and persuasive. It lays out common mistakes in strategy and offers effective advice. 作者简介： Heather Pierce is a veteran business communications writer who has created hundreds of winning proposals and presentations for Fortune 100 corporations and has written for industry magazines, newsletters, and online publications.

In this new edition, reluctant orators learn to understand andovercome their speaking-related fears; avoid common communicationpitfalls; make a successful delivery; and discover how to usePowerPoint and other visual aids effectively.

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.

Want to send an E-mail your boss will open right away? Need a knock-out proposal to seal a deal? Want to create a Web site that no customer can resist? Quick & Painless Business Writing will show you how. Yes, you can improve your writing without memorizing endless rules, perusing checklists of do's and don'ts, or revisiting the lessons of high school. Quick & Painless Business Writing reveals secrets that will eliminate business-writing phobias and faux pas and help you create outstanding documents that get optimal results. First, you'll learn that grammar is not a collection of stagnant rules you’d better follow (or else), but an ever-changing set of principles with plenty of choices. Then you’ll discover secrets about writing your English teachers never told you: the secret power of nouns, the destructive force of innocent-seeming verbs, and the way sentence structure can elicit certain responses. You'll happily replace what you learned about "structure" with an altogether new understand

A simple, proven approach to improve accountability and yourcompany's bottom line. The economy crashes, the government misfires, businesses fail,leaders don't lead, managers don't manage, and the people we counton for the results that affect our own performance don't followthrough, leaving us asking, "How did that happen?" All the surprises caused by a lack of personal accountabilityplague almost every organization today, from the political arena toevery large and small business. How Did That Happen? offers aproven way to eliminate these nasty surprises, gain an unbeatablecompetitive edge, and enhance performance by holding othersaccountable the positive, principled way. As the experts on workplace accountability and authors of The OzPrinciple, the classic book on personal accountability, RogerConnors and Tom Smith now tackle the next crucial step everyone cantake, whether as a manager, supervisor, CEO, or individualperformer: creating greater accountability in all the people onwho