[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

来自长时间占据销量榜首的专业商业书籍 穷爸爸富爸爸 作者 罗伯特 T 清崎 ！ 富爸爸系列之致富指南教你如何在无需 削减 *的情况下，将 坏债 变成 好债 ！ 内容简介 There are financial experts who advise people to take out their credits cards and cut them up. And that may be a good plan for someone who is financially irresponsible, it s not great advice for someone who wants to build wealth and become financially free. Cutting up your credit cards won t make you rich; learning to leverage and manage debt will. If a person has a solid financial education they will know that there are two kinds of debt: good debt and bad debt. A person who understands debt will know how to use good debt to make them richer faster. And when we take control and learn to manage bad debt, seeing it for what it is and understanding the toll it can take if abused, we are on the road to financial freedom. Learn how to make your money work

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We are, to use a technical economic term, screwed. The cowboycapitalists had a party with everyone's money and now we're allpaying for it. What went wrong? And will we learn our lesson - orjust carry on as before, like celebrating surviving a heart attackwith a packet of Rothmans? If you want to know, but are the sort ofperson who finds it hard to tell the difference between a CDO, aCDS, an MBS, and a toasted cheese sandwich, John Lanchester hasmastered the finer points of finance so you don't have to. In"Whoops!" he explains, in language everyone can understand, whatreally happened - and what on earth we do next.

The guide for anyone who deals with difficult authorityfigures at work. Sooner or later, we all have to work for someone we can'tstand-whether it's an inept supervisor, an undermining departmenthead, or an overly demanding client. When that happens, some peoplequit, some suffer in silence, and others cope by sulking,obsessing, or retaliating. But you can take charge of this crucial workplace relationship.In this book, Katherine Crowley and Kathi Elster, authors of thebestseller Working for You Is Killing Me, offer concrete examplesof bad boss scenarios and a proven four-step program for improvingeach situation: ?Detect - Identify how this person drives you crazy. ?Detach - Discover concrete actions you can take to reclaim yourpower. ?Depersonalize - Learn how to take a boss's actions lesspersonally. ?Deal - Devise a plan to get what you need and move your careerforward.

What do the Anchor Stream microbrewery and underground rockstar Ani DiFranco have in common? The two are among Burlingham'sexamples of privately held businesses that have become "giants" intheir field without becoming huge corporations. (And if you don'tthink being a rock star is a business, consider that DiFranco'sdealings with local vendors in her Buffalo neighborhood have led tothe creation of more than 100 new jobs.) For the 14 small companiesprofiled here, success comes by getting richer, not by gettingbigger. Burlingham's central conceit, that these are companies thatexcel in generating "mojo," may seem abstract at first, but hecarefully demystifies the term by focusing on issues like communityrelations and customer service. The owners he interviews speak fromhard-won experience about resisting the pressure to simply keepexpanding or sell the company to the highest bidder and stayingtrue to their original visions for excellence. Burlingham, aneditor-at-large at Inc., closes his account with a tri

Any successful leader will tell you: Giving a strong presentation is the most immediate and powerful way to set goals, form strategies, and sell your vision-to both internal and external audiences. Perfect Phrases for Executive Presentations not only tells you how to plan and deliver your address, but also provides phrases for every part of the speech or presentation. Organized by speech type and audience, you'll be walked through the beginning, middle, and end of a speech, giving you effective phrases to use. This invaluable book includes

There's nothing easier, more natural--or more dangerous--than to latch on to wrong information. Salespeople do it all the time, as they mistakenly build their sales philosophies on foundations of half-truths and falsehoods, such as "you must be aggressive to succeed in sales" or "lower your price to close the sale." The 24 Sales Traps and How to Avoid Them debunks sales truisms like these. Based on field-tested and scientifically validated research, the book replaces conventional wisdom with hard facts and an updated approach. For example: "If you generate sales activity, you'll be successful." Sales managers preach this as gospel, but the research uncovered here shows that it only applies to small, transactional sales, not large, consultative sales. "The Internet has changed selling." Not so, readers learn. The Internet has shifted traditional direct marketing to the virtual channel, but not selling. "Handling objections helps you meet the prospect's needs." True, but: research shows that the

Felix Dennis is an expert at proving people wrong. Starting asa college dropout with no family money, he created a publishingempire, founded Maxim magazine, made himself one of therichest people in the UK, and had a blast in the process. How to Get Rich is different from any other book on thesubject because Dennis isn't selling snake oil, investment tips, ormotivational claptrap. He merely wants to help people embraceentrepreneurship, and to share lessons he learned the hard way. Hereveals, for example, why a regular paycheck is like crack cocaine;why great ideas are vastly overrated; and why "ownership isn't theimportant thing, it's the only thing."