#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system.

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[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

On your rise to the top, hard work and experience areimportant, but they can take you only so far. To lead in yourindustry or profession, you must be ready to assume the leader'sspeaking role. In survey after survey, the number-one skilldetermined to be indispensable to leaders is communication. Mustyou be born with this talent, or can you learn how to command aroom? In Speak like a CEO Suzanne Bates proves that you don't have tobe a natural-born speaker to develop a compelling communicationstyle all your own. Whether you're in the corner office or the OvalOffice, at the dining room table or before an audience of millions,you'll find a blueprint to speak like a leader and get results. Notanother one-size-fits-all guide to better presentations or publicspeaking, Speak like a CEO is a sophisticated approach based on thephilosophy that successful leaders have their own uniquecommunication styles. Its self-assessments, exercises, andcustomizable self-improvement plans let you zero in on yourstrengths

Book De*ion In this fascinating book, Diamond seeks to understand the fates of past societies that collapsed for ecological reasons, combining the most important policy debate of this generation with the romance and mystery of lost worlds.

Risk control and derivative pricing have become of majorconcern to financial institutions, and there is a real need foradequate statistical tools to measure and anticipate the amplitudeof the potential moves of the financial markets. Summarisingtheoretical developments in the field, this 2003 second edition hasbeen substantially expanded. Additional chapters now coverstochastic processes, Monte-Carlo methods, Black-Scholes theory,the theory of the yield curve, and Minority Game. There arediscussions on aspects of data analysis, financial products,non-linear correlations, and herding, feedback and agent basedmodels. This book has become a classic reference for graduatestudents and researchers working in econophysics and mathematicalfinance, and for quantitative analysts working on risk management,derivative pricing and quantitative trading strategies.

At Harvard, social acceptance and success with the opposite sex had to be applied for. In the absence of family money or innate charisma, misfit and maths prodigy Eduardo Saverin dreamed of joining one of Harvard's elite Final clubs. His best friend, painfully shy computer genius Mark Zuckerberg, turned instead to his natural talents, hacking into the university's computer system to create a rateable database of every female student on campus. Narrowly escaping expulsion after 80% of Harvarda's population voted in just two hours, crashing the entire computer system, Mark and Eduardo together refocused the site into something less controversial - The Facebook - which spread like a wildfire across campuses around the country. Within months hundreds of thousands of college kids had signed up. Suddenly Eduardo and Mark were getting nods not just from the female population, but from venture capitalists too. It was then, amidst the dizzying levels of cash and the promise of unbelievable power, that the first cracks

Today – six years after it was created in a Harvard dorm room– over 500 million people use Facebook regularly, in just aboutevery country on earth. That a company this powerful andinfluential was started as a lark by a couple of 19-year-olds makesit a fascinating and surprising tale. That one of them, thevisionary Mark Zuckerberg, had the maturity, strategic smarts andluck to keep his company ahead of its rivals anchors thetale. With exclusive inside access to all the company’s leaders DavidKirkpatrick tells of the vision, the tenacity, the refusal tocompromise, and the vision Zuckerberg has to remake the internet. Abrilliant and fascinating cast of characters created Facebook andKirkpatrick has interviewed all of them. Never before haveZuckerberg and his closest colleagues told what really happened asthey built their dynamo while eating fast food, staying up allnight, and thumbing their noses at how things are usually done.

Even if you've created marketing plans before it doesn'tmatter. The rules have changed. With the advent of Web 2.0 businessstrategies like Search Engine Optimization, Social Networking,Pay-Per-Click, and dozens more, it may seem like you need to startfrom scratch. But with the brand new and completely updated fourthedition of Bill Luther's classic "The Marketing Plan", you'll learnhow to navigate this perilous new landscape while actuallygenerating a working marketing plan for your business. By answeringquestions in each chapter, readers will identify their marketingobjectives and deploy specific strategies for every stage of themarketing cycle, from competitive and market analysis to planning,budgeting, brand development, and management. Featuring casestudies and examples from major brand successes of the last tenyears, the newest edition of "The Marketing Plan" is undoubtedlythe most practical and the most up-to-the-minute - marketingstrategy resource available. Complete with access to onlinesoftware

做到流血流汗，不如做對關鍵事?? 別當職場瞎忙族，再辛苦也輪不到你加薪?? 成功不必靠蠻力，趕緊效法聰明人事半功倍的秘訣?? 掌握沒被發現的關鍵小事，輕鬆取得大收穫！???成功不必靠豪賭，輕鬆工作也有好成果！???大膽創新並非是成功的**法門，許多減少浪費??創??好表現的改革，其實來自於換??角度思??，發現顯而易見的解方，只是許多人缺乏辨識出問題的眼光。本書會引導你找出那些低垂的果實，你不必冒險挑戰難關，只要做對小事，就能積少成多取得大收穫，達成亮眼的表現！???戳破辛苦工作的迷思，做對事才是關鍵！???管理學大師彼得．杜拉克（Peter Drucker）曾說：「天底下????意義的事，就是有效率地做????根本不用做的事??」本書會帶領你找出職場上不必要的流程，破解瞎忙族的困境，讓你能把時間與精力用在*有助於提昇表現的環節。專做對的事情，工

What would you be willing to do for the rest of your life...?It's a question most of us consider only hypothetically-optinginstead to "do what we have to do" to earn a living. But in thecritically acclaimed bestseller "The Monk and the Riddle",entrepreneurial sage Randy Komisar asks us to answer it for real.The book's timeless advice - to make work pay not just in cash, butin experience, satisfaction, and joy - will be embraced by anyonewho wants success to come not just from what they do, but from whothey are.At once a fictional tale of Komisar's encounters with awould-be entrepreneur and a personal account of how Komisar foundmeaning not in work's rewards but in work itself, the bookillustrates what's wrong with the mainstream thinking that weshould sacrifice our lives to make a living. Described byFortune.com as "part personal essay, part fictional narrative andpart meditation on the nature of work and life," "The Monk and theRiddle" is essential reading on the art of creating a life whilemaking a l

The winner of the National Book Award and now considered a classic, The House of Morgan is the most ambitious history ever written about an American banking dynasty. Acclaimed by The Wall Street Journal as "brilliantly researched and written", the book tells the rich, panoramic story of four generations of Morgans and the powerful, secretive firms they spawned. It is the definitive account of the rise of the modern financial world.A gripping history of banking and the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the J. P. Morgan empire from its obscure beginnings in Victorian London to the crash of 1987. Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved.Based on extensive interviews and access to the family and business archives, The House of Morgan is an investigative masterpiece, a compelling account of a remarkable institution and the m

Hard to believe anything other than luck and maybe fate, never mind a book, can make someone fall in love with you, but oddly enough, Leil Lowndes seems to offer the advice that can do just that in How to Make Anyone Fall in Love with You. The sensation of falling in love comes from a chemical secreted by the nervous system, phenylethylamine (or PEA, as Lowndes calls it, as in "Scientists tell us only PEA-brained people fall in Love"), and the trick is to trigger the manufacture of PEA in your potential love partner, giving him or her the sensation of being in love. Lowndes offers 85 techniques for "Hunters and Huntresses" to capture their "Quarry." Much of what the book offers is common sense--the power of eye contact and compliments--but it's presented in a new way and with such detail that it seems that it can't help but work. Following some of her advice will have you treading that fine line between nice and obsequious, and at times, this book may sound offensive to some, advising the reader to play w