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What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories
Take the brakes off your business.From management spe-Cialist and author of the innov-ative national besteller 1001 WAYS TO REWARD EMPLOYEES comes a practical handbook chock full of ideas for increas-ing employee involvement and enthusiasm-the key to an organization's success.Weaving together case studies,exam-ples,suggestions,and quotes from hundreds of America's most energized businesses and business leaders,1001 WAYS TO ENERGIZE EMPLOYEES is a how-to for getting not just the most-but the best-from everyone in the organization.
best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in
It's all in the family Family businesses are the backbone of any economy, but they canpresent a host of challenges that can affect their chances ofsuccess. The Complete Idiot's Guide(r) to a Successful FamilyBusiness is the most current and comprehensive book that tells theproprietors of family concerns how to deal with such unique issues,including expansion beyond the original family business, and familyversus hired management. *80 percent of all businesses in America are family-run *Written by a nationally known author team *Instructive anecdotes about successful businesses providepractical, hands on Advice
Zigzag Your Way to Success! Have you ever set your sights onthe top of a mountain and then started your ascent by headingstraight through the trees and up the sheer cliffs? Or driven inyour car to the other side of town--as the crow flies? Of coursenot! Because you instinctively know that, just as a river has towend its way around obstacles, the best route is never actually astraight line! In The Zigzag Principle, Rich Christiansen applies afoundational law of nature to business management,entrepreneurship, goal-setting, and life in general as he exploreswhy zigzagging toward our intended outcomes is more effective thantrying to bulldoze our way through whatever stands between us andour objectives. Christiansen helps you get started, make your wayover the big hill to initial profitability, and minimize risksalong the way. A s the head of well-established corporations and asthe brains behind numerous start-ups, Christiansen has been throughit all, and he's charted all the zigs and zags you'll encounter. InThe
The succession of crises facing the U.S. economy in 2008 and 2009 have thrown a bright spotlight on Federal Reserve chairman Ben Bernanke. Each of his moves to address the disastrous economic conditions are reported and analyzed at length in the press as he works to mitigate the effects of the sub-prime lending debacle and resulting credit crisis. Bernanke is undergoing a stern test as America's central banker — a test created for him, in large part, by his predecessor, Alan Greenspan. This new paperback edition of Bernanke’s Test is completely updated with events through the end of 2009. As such, it's among the most valuable and up-to-the-minute works on Bernanke's career as Fed chair published to date, making it an essential look at the central figure shaping the recovery of the U.S. and world economies.
本书由18位专家写就，对我国前寒武至第四纪的生物地层研究工作进行了系统总结。
Stop pushing products--and start cultivating customerrelationships. If you need the best practices and ideas for marketing today--butdon't have time to find them--this book is for you. Here are 10inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Figure out what business you're really in - Collaborate with customers to meet current and futureneeds - Create products that perform the jobs people need to getdone - Get a bird's-eye view of your brands' strengths andweaknesses - Tap a market that's larger than China and India combined - Deliver superior value to your B2B customers - End the war between sales and marketing
Master the six most useful tenses of each verb Find the verb tense you need through easily understandable charts See verbs in action in example sentences Listen to correct pronunciation on the book's free companion site, learnverbs.com
The author of the breakout hit Here Comes Everybody revealshow new technology is changing us from consumers to collaborators,unleashing a torrent of creative production that will transform ourworld. For decades, technology encouraged people to squander their timeand intellect as passive consumers. Today, tech has finally caughtup with human potential. In Cognitive Surplus, Internet guru ClayShirky forecasts the thrilling changes we will all enjoy as newdigital technology puts our untapped resources of talent andgoodwill to use at last. Since we Americans were suburbanized and educated by the postwarboom, we've had a surfeit of intellect, energy, and time-whatShirky calls a cognitive surplus. But this abundance had littleimpact on the common good because television consumed the lion'sshare of it-and we consume TV passively, in isolation from oneanother. Now, for the first time, people are embracing new mediathat allow us to pool our efforts at vanishingly low cost. Theresults of this aggrega
Let's face it: very few people have studied how to solveproblems. Problems knock us down like a tsunami and we don't knowwhat to do about it. We lie awake at night worrying about it andspend our days stressing out over a situation that only seems toget worse. It doesn't have to be that way. Roger Dawson has taught hundreds ofthousands of people has to negotiate, persuade, and make decisions,with his lectures, audio programs and books, and now he has turnedhis attention to something that everyone needs: a way to solvelife's problems.
A no-nonsense guide to closing the deal—that makes senseto everyone. Jim Hennig’s winning negotiating philosophy is basedon finding and meeting the real needs of the other party throughthe use of questions, effective listening, honesty, integrity,sincere caring, and building partnerships. His approach ispredicated on the idea that when people like you, they want to workwith you, are likely to concede more often, become more sensitiveto your needs, and are more inclined to meet them. Through dozens of proven strategies, tips, power words, phrases,and real-life dialogues, How to Say It : Negotiating toWin will help readers bring every negotiation to a happy closeand meet their bottom line—while cultivating repeat clients who’llenjoy doing business with them.
Protect the earth and your bottom line. If you need the best practices and ideas for turning sustainabilityinto competitive advantage--but don't have time to find them--thisbook is for you. Here are 10 inspiring and useful perspectives, allin one place. This collection of HBR articles will help you: - Craft strategy to compete on green turf - Redesign your business model, products, and processes to achieve green goals - Parlay your efforts into lower costs and higher revenues - Capture more value from clean-tech investments - Launch sustainability programs with impact - Synchronize green initiatives by overhauling your supplychain - Engage constructively with environmental activist groups - Mitigate the risks of climate change
