[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

来自长时间占据销量榜首的专业商业书籍 穷爸爸富爸爸 作者 罗伯特 T 清崎 ！ 富爸爸系列之致富指南教你如何在无需 削减 *的情况下，将 坏债 变成 好债 ！ 内容简介 There are financial experts who advise people to take out their credits cards and cut them up. And that may be a good plan for someone who is financially irresponsible, it s not great advice for someone who wants to build wealth and become financially free. Cutting up your credit cards won t make you rich; learning to leverage and manage debt will. If a person has a solid financial education they will know that there are two kinds of debt: good debt and bad debt. A person who understands debt will know how to use good debt to make them richer faster. And when we take control and learn to manage bad debt, seeing it for what it is and understanding the toll it can take if abused, we are on the road to financial freedom. Learn how to make your money work

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What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20 th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point ; Blink ; and Outliers. Now, in What the Dog Saw , he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why

In the foreword to Human Action: A Treatise on Economics, Mises explains complex market phenomena as "the outcomes of countless conscious, purposive actions, choices, and preferences of individuals, each of whom was trying as best as he or she could under the circumstances to attain various wants and ends and to avoid undesired consequences." It is individual choices in response to personal subjective value judgments that ultimately determine market phenomena?supply and demand, prices, the pattern of production, and even profits and losses. Although governments may presume to set "prices," it is individuals who, by their actions and choices through competitive bidding for money, products, and services, actually determine "prices". Thus, Mises presents economics?not as a study of material goods, services, and products?but as a study of human actions. He sees the science of human action, praxeology, as a science of reason and logic, which recognizes a regularity in the sequence and interrelationships among

The call center industry is one of the world's most rapidly growing and fastest changing. For those involved in call centers or anyone who just wants the inside scoop on this exciting field, Call Centers For Dummies is a must- read. With invaluable information for managers on how to run an efficient, profitable center, and expert call handling strategies for agents, this is the ultimate call center book.

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Join forces to solve your toughest problems. If you need the best practices and ideas for putting headstogether··but don't have time to find them··this book is for you.Here are nine inspiring and useful perspectives, all in oneplace. This collection of HBR articles will help you: · Forge strong relationships up, down, and across the orgchart · Build collaborative teams · Know when not to collaborate · Pick the right type of collaboration for your business · Harness employees' informal knowledge sharing · Manage conflict wisely · Make smart trade·offs · Put social media technologies to work for your organization

Stop pushing your message out and start pulling your customersin. Traditional outbound marketing methods like cold-calling, emailblasts, advertising, and direct mail are increasingly lesseffective. People are getting better at blocking theseinterruptions out using Caller ID, spam protection, TiVo, etc.People are now increasingly turning to Google, social media, andblogs to find products and services. Inbound Marketing helps youtake advantage of this change by showing you how to get found bycustomers online. Inbound Marketing is a how-to guide to getting found via Google,the blogosphere, and social media sites. Improve your rankings inGoogle to get more traffic Build and promote a blog for yourbusiness Grow and nurture a community in Facebook, LinkedIn,Twitter, etc. Measure what matters and do more of what worksonline. The rules of marketing have changed, and your business canbenefit from this change. Inbound Marketing shows you how to getfound by more prospects already looking for wha

The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing ads.

A delightful social satire of England's landed gentry and a moving tale of lovers separated by class distinction.

Toyota is now one of the top three car companies in the U.S. according to the New York Times--a fact that would have been unthinkable just a decade ago. May, a senior advisor with the University of Toyota, reveals how Toyota's philosophy of team-based innovation and creative business practices has made this -postindustrial manufacturing company a winner. A formula of three principles and 10 practices drives Toyota's creativity, with a reported one million ideas from its employees being implemented each year. May was challenged to translate the Toyota Production System into a company-wide process to cultivate creative ideas at every level of the company and convert those ideas to solid value for customers buying a Toyota automobile. May outlines his journey with dozens of compelling real-life examples of creative thinking while weaving in the history and Japanese culture that has made Toyota the well-respected and profitable company it is today.