本书探索研究并解释了80余个世界上*重要的、有关贸易、商业和管理的理论和伟大构思，并提供一个极具吸引力的视角，用以洞察过去和当下的商业世界。 作为对商业主题下基本原理的完美导读，《商业手册》分析了历史↑部分*重要的商界里程碑的发展和从亨利 福特到史蒂夫 乔布斯等大师和业内领军智囊所使用的关键商业策略。 在书中，每一个有影响力的商业构思都通过时尚雅致的信息图表对其作出清晰简单的解释。本书中简单易懂的解释，逐步分解的思维导图，让下至学生和商业从业者，上至准企业家们的所有人都能理解贸易和商业世界。本书同时描述了一系列具有启发意义的商业构思和超过100句值得铭记的名言警句。 Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating

Product Details 基本信息 ISBN-13 书号 9780071614139 Author 作者 O'Neil, William J. Pages Number 页数 454页 Publisher 出版社 McGraw-Hill Publication Date 出版日期 2009年06月01日 Product Dimensions 商品尺寸 2.03x1.52x1.52 cm Shipping Weight 商品重量 635g Language 语种 ENG Book Contents 内容简介 A BUSINESSWEEK BESTSELLER "Anyone" can learn to invest wisely with this bestselling investment system Through every type of market, William J. O'Neil's national bestseller, "How to Make Money in Stocks," has shown over 2 million investors the secrets to building wealth. O'Neil's powerful CAN SLIM(R) Investing System--a proven 7-step process for minimizing risk and maximizing gains--has influenced generations of investors. Based on a major study of market winners from 1880 to 2009, this expanded edition gives you: Proven techniques for finding winning stocks before they make big price gains Tips on picking the best

Fully a quarter of all managers in major corporations enter newleadership roles each year. Whether their assignments involveleading a work group or taking over a company as CEO, they facevery similar challenges--and risks--in those critical first monthson the job. How new leaders manage their transitions can make allthe difference between success and failure. In this hands-on guide,Michael Watkins, a noted expert on leadership transitions, offersproven strategies for moving successfully into a new role at anypoint in one's career. Concise and practical, The First 90Days walks managers through every aspect of the transition,from mental preparation to forging the right alliances to securingcritical early wins. Through vivid examples of success and failureat all levels, Watkins identifies the most common pitfalls newleaders encounter and provides tools and strategies for how toavoid them.

Business revolves around making decisions, often riskydecisions, usually with incomplete information and too often inless time than we need. Executives at every level, in everyindustry, are confronted with information overload, less leeway formistakes, and a business environment that changes rapidly. In lightof this increased pressure and volatility, the old-fashioned waysof making decisions–depending on intuition, common sense, andspecialized expertise–are simply no longer sufficient. Distillingover thirty years of groundbreaking research, WinningDecisions , written by two seasoned business advisers and worldleaders in behavioral decision studies, is a comprehensive,one-of-a-kind guide to the proven methods of making criticalbusiness decisions confidently, quickly–and correctly. Decision-making is a business skill which managers often take forgranted in themselves and others–but it's not as easy as some mightthink. The authors, whose expertise has been sought out by over ahundred companies, includi

All the big ideas, simply explained - an innovative and accessible guide to economics Bring economics to life with The Economics Book, an essential guide to more that 100 of the big ideas in economic theory and practice covering everything from ancient theories right up to cutting-edge modern developments. From Aristotle to John Maynard Keynes and beyond, all the greatest economists and their theories are featured and the innovative graphics, step-by-step summaries and mind maps help clarify hard-to-grasp concepts. The Economics Book is perfect for economic students and anyone who has an interest in how economies work.

In a book that looks at the power of collaboration, the authorsdefine eight archetypes of leaders and followers and then explainhow readers can take 60 different cases of successful collectivebehavior and apply them to their own organizations.

A compelling vision. Bold leadership. Decisive action.Unfortunately, these prerequisites of success are almost always theingredients of failure, too. In fact, most managers seeking tomaximize their chances for glory are often unwittingly settingthemselves up for ruin. The sad truth is that most companies haveleft their futures almost entirely to chance, and don’t evenrealize it. The reason? Managers feel they must make choices withfar-reaching consequences today, but must base those choices onassumptions about a future they cannot predict. It is thiscollision between commitment and uncertainty that creates THESTRATEGY PARADOX. This paradox sets up a ubiquitous but little-understood tradeoff.Because managers feel they must base their strategies onassumptions about an unknown future, the more ambitious of themhope their guesses will be right – or that they can somehow adaptto the turbulence that will arise. In fact, only a small number oflucky daredevils prosper, while many more unfortunate, bu

The Evolution of a Brand Powerhouse The candles that lit the nights of Union soldiers during theCivil War. The synthetic detergent that eradicated hours of toilfor women in the 1940s. The disposable diapers that addedconvenience to the lives of busy parents. All of these breakthrough "firsts" and a host of others came fromthe same source: consumer goods giant Procter Gamble. RisingTide chronicles this company's extraordinary 165-year climb from asmall, family-operated soap and candle company to a globalpowerhouse whose market-leading brands improve the lives ofconsumers everywhere. Authors Davis Dyer, Frederick Dalzell, and Rowena Olegario weregranted unprecedented access to P G's corporate archives andexclusive interviews with key executives and employees. Theydescribe the introduction and evolution of such household brands asIvory, Tide, Crest, and Pampers and illustrate how P G learnedto satisfy consumers and compete in markets all over the world.They also recount insightful