This fun and accessible guide offers super advice forbusiness success. Top venture capitalist and self- proclaimed “comicbook geek” Sean Wise reveals how to create a winning businesspersona through valuable strategies from great comic book icons. Inthis engaging and insightful guide, Wise takes readers on a guidedtour through the world of superheroes and their lessons, directlyrelating them to essential business tactics people need to masterin order to succeed in today’s workplace. Featuring modern-day examples of business icons who best illustratesuperhero strategies—as well as cautionary lessons from infamoussupervillains—this is the book for anyone who dreams of donning acape instead of a suit, taking an oath instead of swearing at thecopier, and seeing the big picture instead of getting mired in thedaily grind.

With corporate scandals dominating the headlines on aregular basis, business ethics are more important than ever. Thisamusing primer highlights everything an aspiring CEO should knowabout maintaining integrity in corporate America. You llfind: - Guidance on making fair and honest business decisions - A quiz to test your own ethics - Advice on promoting ethical behavior - Simple lessons for making your workplace a positiveenvironment - And much, much more. It's the perfect gift for office newbies, seasoned executives,and college graduates everywhere!

Closing individual sales, in most businesses, is not enoughfor success. Success depends on developing profitable lifetimerelationships with customers. But gaining customer loyalty requireshard work, care, and attentiveness. In this book, you'll learn toassess the lifetime value of a customer, and why it makes sense tobuild loyalty among your target customers. You'll also learnto: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction,customer loyalty, employee capability, and companyprofitability - Build and refine a process for delivering extraordinaryvalue to your customers

In The Heart of Business Liz Mohn describes her experiences asa woman and an entrepreneur at Bertelsmann, Europe’s largest mediacorporation, in a powerful call to action for organizations ofevery size and purpose to adapt to the evolving criteria of successin the twenty-first century. With the new millennium being shapedby the forces of internationalization and globalization, Mohn asksan important question: Will humane values take their rightful andnecessary place as a vital factor in the equations that measureachievement and prosperity in the world we will hand over to ourchildren and grandchildren? Making a plea for a new paradigm of business and personalachievement that combines material rewards with those of friendshipand social consciousness, Mohn writes passionately and eloquentlyabout her beliefs as a woman, a philanthropist, and a corporateleader. At their heart is a deep concern about frightening trendsin our society: the loss of direction, the increase in bothselfishness and lonelines

“Applicants looking for the competitive edge in gettingaccepted at the business school of their choice may want to perusethis book.” –Security Traders Handbook Every year, thousands apply for a finite number of places inbusiness schools. With similar grades, backgrounds, and goals,sometimes the only thing that can make an applicant stand out isthe application essay. It’s the best chance you have to shine andtip the balance in your favor. Essays That Worked for Business Schools shows that the bestessays are brief, sincere, and personal. Some are off the wall,some are bold, all are unique to their creator. One applicantwrites about starting his own airline. Another tells about thecorruption in his job as a defense contractor. And a third reflectson his license plate. From the thousands submitted each year, theforty essays in this book were considered some of the best byadmissions officers at the nation’s top business schools. As thiscollection demonstrates, with creativity and effor

In the On-the-Fly Guide to Balancing Work and Life ,Bill Butterworth brings his trusted brand of motivation to an issuethat affects us all, no matter what our jobs or where we stand onthe corporate ladder. As this charming little book makes clear, it is possibleto have it all: success at work and a fulfilling life outside theoffice. Designed to be read in one short plane ride—or over a hotcup of coffee or two—this book is the “Cliff’s Notes” for ahappier, more well-rounded life. Filled with stories about howsuccessful people from all walks of life have integrated their workand home lives and packed with advice on how you can learn to dothe same, the On-the-Fly Guide to Balancing Work and Life will change the way you work—and, more importantly, the way youlive. There’s no telling what you’ll learn when you read on thefly.

The Smithsonian National Air and Space Museum draws morevisitors than any other museum in the world—90,000 a day in thesummertime—and the exhibit of air travel posters featured in thisunique companion volume combines arresting, colorful art, rarearchival material, and a unique approach to aeronautical history.The posters—most of them never before published—featurebarnstormers, gliders, and flying boats, the earliest passengerflights, the first luxury-liners, mail carriers, jets, and muchmore. Spanning a century and a half, they combine the popular artand the commerce of their eras, with both explored in theentertaining, informative text by a longstanding National Air andSpace Museum curator. From 19th-century circus impresarios offeringrides in gaudy hot-air balloons to the sleek 21st-centuryairliners, the posters provide a fascinating illustrated history offlight as it evolved from an exotic realm inhabited only byvisionaries and daredevils into our modern world of speedy jets andfrequent flye

The devaluation of the American dollar, with the subsequentinflation, iseerily similar to the chaotic markets of the 1970s.The factors that createdthe stagflation and the gold and silverbull markets of the late seventiesand early eighties are back. AsYogi Berra said, "It's deja vu all overagain." Only this time,they're even more exaggerated-offeringonce-in-a-lifetimeopportunities for middle-class Americans, if they lookbeyond theWall Street stock-market propaganda. This book can helpyoupanic-proof your life and your finances, and reap huge profitswithrelatively small investments in gold, silver, certain ETFs,mutual funds,and mining stocks.How to Prosper During the Coming BadYears in the 21st Century is amust-have survival and moneymakingguide for people who want to profit fromthe rough economic seasthat are upon us-and come through with their shareof treasure.--This text refers to the Kindle Edition.

In 1984, The LittleKingdom told the story of Apple's first decade alongside thehistories of Steve Jobs and Steve Wozniak. Now Moritz revisits hisclassic biography in light of what Apple has become, offering forthe first time in paperback the only from the ground up account ofApple's early years.

Meet a genuine American folk hero cut from the homespun clothof America's heartland: Sam Walton, who parlayed a single dimestore in a hardscrabble cotton town into Wal-Mart, the largestretailer in the world. The undisputed merchant king ofthe late twentieth century, Sam never lost the commontouch. Here, finally, inimitablewords. Genuinely modest, but always sure if hisambitions and achievements. Sam shares his thinking in acandid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of bothMain Street and Wall Street, Sam Walton chronicles the inspiration,heart, and optimism that propelled him to lasso the AmericanDream.

If starting a company is difficult, leading a company once thebusiness has caught fire is infinitely more so. Thousands ofstartups each year approach the dangerous transition that DougTatum calls No Man’s Land—when they are too big too be consideredsmall but still too small to be considered big. Tatum offers the navigational rules these companies need, andvaluable case studies of emerging growth businesses that succeededor failed during No Man’s Land.

For all of the millions of Americans who are out of work, soonto be out of work, or wishing to be freed from unrewardingwork—here is the must-have book that will show you how you can makea living by working when, where, and how you want. Newly revised and updated, Barbara J. Winter’s guide tosuccessful self-employment is now more relevant than ever before.Drawing on the techniques and ideas of her popular seminars as wellas her own thirty years of business expertise and that of othersuccessful entrepreneurs, Winter offers the practical, proven wayto launch your own profitable venture. Her indispensable adviceranges from why creativity is more important than capital to how toavoid the most common pitfalls of self-employment and how todevelop multiple profit centers. And for this new edition, she has added timely advice on topicsincluding: ?how to find opportunity in a chaotic economy ?why smart, small and spunky is the 21st Century businessmodel ?using the Internet to o

A revolutionary guide to earning power and personal budgetingshows readers how to spend wisely, streamline their finances, anddevelop a budget that puts their money where they want it to go.Reprint.

On December 21, 2012, the Mayan calendar will end. Manysee it as an apocalyptic sign. But is it? In The Twelfth Insight, the long-awaited fourth book in thebeloved Celestine Series, we again follow our Hero and his closefriend Wil. They have just received a portion of another ancientand mysterious manu* that describes a secret approach tospirituality that is silently arriving in the second decade of the21st Century. But the manu* is only available in fragments. To understand its full meaning for mankind, our Hero and Wilbegin an urgent search to find the message in its entirety. As theyembrace the power of Synchronicity and begin their search, they areconfronted by powerful political forces and religious extremiststhat stand in the way of these spiritual revelations. Utilizing what he calls the "parable effect," and based on hisown sources, James Redfield explores the similarities anddifferences that exist among the world religions, revealing theessential

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Because starting a small business is not only a huge financialrisk but also a complete lifestyle change, anyone who wants to behis or her own boss needs to approach entrepreneurship thoughtfullyand with careful planning. That’s why there is no better resourcethan The Wall Street Journal Complete Small Business Guidebook, apractical guide for turning your entrepreneurial dreams into asuccessful company, from America’s most trusted source of financialadvice. It answers would-be business owners’ biggest question—howdo I fund my venture?—then explains the mechanics of building,running and growing a profitable business. You’ll learn: ? How to write a winning business plan ? Secrets to finding extra money during the lean years andbeyond ? Ways to keep your stress in check while maintaining a work/lifebalance ? How to manage your time, including taking vacations anddealing with sick days ? Strategies for keeping your business running smoothly—frominvesting in technology to hiring the right peop

Book De*ion In his phenomenal bestseller, Emotional Intelligence, DanielGoleman mapped the territory where IQ meets EQ, where we apply whatwe know to how we live. Spending over a year on the New York Timesbestseller list, Emotional Intelligence provided the evidence forwhat many successful people already knew: being smart isn't just amatter of mastering facts; it's a matter of mastering your ownemotions and understanding the emotions of the people aroundyou.Now, in Working With Emotional Intelligence, Goleman shows whyemotional intelligence has become the new yardstick for success forCEOs and junior hires alike. Drawing on both unparalleled access tobusiness leaders and in-depth research, he documents that starperformance in every field depends more on emotional intelligencethan IQ or technical skills. And the impact of emotionalintelligence is even greater at the top of the leadershippyramid.Goleman vividly shows how self-awareness, motivation,influence, conflict management, and team-building pl

For centuries, it has been assumed that there are vast limitsto human capacity. Now, although a host of scientific discoveriesprove this wrong, a mindset of limits persists, blocking us fromour greatest possibilities and leaving us feeling bombarded bystress, change, and uncertainty. No matter how hard we work, nomatter how much we give, we're still not getting what we hoped for.There is another way. Dr. Robert Cooper, a neuroscience pioneer and leadership advisor,urges us to take a radically different view of human capacity. Weare mostly unused potential, he says, employing less than 10percent of our brilliance or hidden talents. In easy-to-followsteps, he explains how to develop and apply the art and science ofyour hidden capacity. The art is the motivation and inspiration coming from thewonderful stories that are the heart of The Other 90%. Dr. Cooperdraws on his wide-ranging insights and experiences to show how it'spossible to make a difference in yourself and others. However, ins

Mega-bestselling author Ken Blanchard and celebrated businessleaders Don Hutson and Ethan Willis present an inspiring story thatreveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1bestselling business classic The One Minute Manager), Don Hutson,CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning,tell the inspiring story of one man’s challenges in creating hisown business. Through a powerful and engaging narrative, weconfront many of the typical problems all entrepreneurs face instarting up their business, from finding new sources of revenue tosecuring the commitment of their people and the loyalty of theircustomers. More important, we learn the secrets to becoming asuccessful entrepreneur, including how to build a firm foundation,how to ensure a steady cash flow, and how to create legendaryservice. In addition, the book offers invaluable advice, deliveredthrough One Minute Insights, from such entrepreneurs and t