[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

The road to global security," writes Jeremy Rifkin, "lies inlessening our dependence on Middle East oil and making sure thatall people on Earth have access to the energy they need to sustainlife. Weaning the world off oil and turning it toward hydrogen is apromissory note for a safer world." Rifkin's internationalbestseller The Hydrogen Economy presents the clearest, mostcomprehensive case for moving ourselves away from the destructiveand waning years of the oil era toward a new kind of energy regime.Hydrogen-one of the most abundant substances in the universe-holdsthe key, Rifkin argues, to a cleaner, safer, and more sustainableworld.

Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand students' analytic powers and strengthen their understanding of microeconomics. --This text refers to an out of print or unavailable edition of this title.

Smith's "The Wealth of Nations" was the first comprehensivetreatment of political economy. Originally delivered in the form oflectures at Glasgow, the book's publication in 1776 co-incided withAmerica's Declaration of Independence. These volumes includeSmith's assessment of the mercantile system, his advocacy of thefreedom of commerce and industry, and his famous prophecy that"America will be one of the foremost nations of the world".

The truth behind the causes and effects of America's economicdownturn. The Complete Idiot's Guide(r) to the Financial Crisis explainsthe root causes and connects the events and issues with theproblems that have confronted Americans over the course of morethan a year, giving readers an unvarnished, unbiased, and in-depthanalysis of the factors that lead up to the crisis, the majorevents that defined it, and the decisions and ramifications thatresulted from it. ?Interest in the financial crisis continues to build with severalhigh- profile books and an HBO movie due out in 2010, as well asthe success of Michael Moore's Capitalism: A Love Story ?Much of the financial crisis writing to date has been of thebreaking news variety-this book will be one of the first bookspublished after the smoke has cleared to offer a comprehensiveanalysis of what happened and how

Can Japan Competeg. will change the way we understand Japan's economic performance, and the way we think about competitiveness in any economy. Until recent years, Japan was seen as the world's most invincible economic power-where a postwar economic 'miracle' transformed the nation from poverty to fabulous wealth. Defying economic theory, Japan was credited with creating a system that was both more egalitarian and more efficient than the capitalism of the West. So, what went so terribly wrong? In Can Japan Compete?, the world's leading thinker on competitive strategy, Michael Porter, and his colleagues, Hirotaka Takeuchi and Mariko Sakakibara, draw upon a decade of research to untangle the mystery of Japan's economic difficulties. Doing so is critical to forecasting Japan's economic future, which is of enormous importance to companies and countries everywhere. At a deeper level, however, the book reveals the enduring principles of company strategy and economic policy in modern global competition.

Bread, cash, dosh, dough, loot. Call it what you like, it matters now more than ever. In "The Ascent of Money", Niall Ferguson shows that finance is the foundation of all human progress and the lifeblood of history. From the cash injection that funded the Italian Renaissance to the stock market bubble that sparked the French Revolution, from the bonds that fueled Britain's war effort to the Wall Street Crash and today's meltdown, this is the story of boom and bust as it's never been told before. Whether you're scraping by or rolling in it, there's no better time to understand the ascent of money.