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    • 【中商原版】牛奶可乐经济学 英文原版 The Economic Naturalist by Robert H.Frank
    •   ( 707 条评论 )
    • Robert H.Frank /2008-04-03/ Virgin Books
    • [英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期:2008-04-03 ISBN:9780753513385 页码:256 装帧:平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

    • ¥68.9 折扣:6折
    • 预售 【中商原版】资本论1-3册套装 英文原版 Capital 1-3 卡尔马克思 Marx 经济学
    •   ( 420 条评论 )
    • Karl Marx /1993-03-01/ Penguin Classics
    • Capital 资本论1-3套装 卡尔 马克思 马克思倾其毕生心血写成的一部科学著作 被奉为工人阶级革命的 圣经 被誉为人类思想史上不朽的理论丰碑 《资本论》创造了一个崭新的思想体系。其研究世界的方法源于德国哲学、早期社会主义理论和政治经济学。马克思像黑格尔一样,相信能够用一个辩证法公式概括人类的进化历程。他认为,所有哲学家所做的一切都在于致力于解释世界,但他同时认为,问题的关键在于如何改变世界。 马克思在黑格尔辩证法的基础之上,颠覆了传统的 形而上学 ,建立了一个现实中得以实践的*的思想体系,一个影响到地球50%以上人口的学说体系。 《资本论》以唯物史观的基本思想为指导,通过深刻分析资本主义生产方式,揭示了资本主义社会发展的规律,同时也使唯物史观得到了科学的验证和进一步的丰

    • ¥269 折扣:7.2折
    • egonomics: What Makes Ego Our Greatest Asset (or Most Expens
    •   ( 3 条评论 )
    • David Marcum 著 /2008-09-01/ Simon & Schuster
    • In this flawed, uneasy mix of business analysis and psychological study, business consultants Marcum and Smith offer a defense of ego and its broadly misunderstood counterpart, humility, along with a discussion of how to maneuver ego to effectively encourage individual talent and sound business practice. Though the very word has negative connotations, the authors see ego as a vital asset to business growth. Employees who handle ego effectively are more confident, assertive and willing to listen to others and thus more equipped to compete and excel. Those who don't are forced to work from a place of defensiveness and an oversensitivity to outside judgment. Marcum and Smith effectively demonstrate the benefits of successful ego management in situations as varied as Fred Rogers's fight to keep government funding for PBS and Sojourner Truth's Ain't I a Woman speech, but their plans for ego management in the workplace are vague, confusingly organized and unspecific. The authors have backgrounds in business and psy

    • ¥112.6 折扣:7.9折
    • The Wealth of Nations, Books 4-5 (Penguin Classics) (ISBN=97
    •   ( 15 条评论 )
    • 亚当 斯密 (Adam Smith) 等著 /2000-03-01/ Penguin
    • It is in Books IV and V of The Wealth of Nations that AdamSmith offers his considered response to the French Physiocrats,perhaps the first great school of economic theorists, and assessesthe nature of the mercantile system, particularly the colonialrelationship with America, whose achievements could have been evenmore spectacular if conditions of free trade and economic union hadexisted. Even on the eve of the Declaration of Independence, Smithfamously predicted that America "will be one of the foremostnations of the world." It is also here that he develops the casefor a limited state role in economic planning, notably to combatmarket failure and induce efficiency in areas such as education,public works, justice, and defense. His pioneering analysis stillprovides many subtle and penetrating insights into one of today'smost vital and controversial policy debates. Edited with an Introduction and Notes by Andrew Skinner

    • ¥75.8 折扣:7.9折
    • The Oil Factor 石油因素
    •   ( 1 条评论 )
    • Stephen Leeb 等著 /2008-01-01/ 艺洲
    • A storm is coming, a turbulent new era in which the planet's supply of oil will be overtaken by demand. Fuel prices will soar and inflation will skyrocket-but with this guide, two leading financial strategists show you how to weather the worst of it, and even capture impressive returns. With the help of the author's 'all season' Oil Indicator, you'll learn how to choose the right investments for any market environment, as you discover; why oil and natural gas stocks should be core holdings in every investor's portfolio, why a cautious buy-and-hold strategy is a sure monet loser, why conventional 'safe' stocks are really the riskiest, why gold may be on the verge of a historic bull run, how the global oil wars make defense stocks a premium buy, where to find the best bets in the field of alternative energy, how to profit from real estate without actually owning any.

    • ¥52.8 折扣:8.8折
    • The Prize The Epic Quest for Oil. Money & Power
    •   ( 2 条评论 )
    • Daniel Yergin 著 /2008-12-01/
    • Now with a new epilogue that speaks directly to the currentenergy crisis, The Prize recounts the panoramic history ofthe world's most important resource: oil. Daniel Yergin's timelessbook chronicles the struggle for wealth and power that hassurrounded oil for decades and that continues to fuel globalrivalries, shake the world economy, and transform the destiny ofmen and nations. This updated edition categorically proves theunwavering significance of oil throughout the twentieth century andinto the twenty-first by tracing economic and political clashesover precious "black gold." With his far-reaching insight and in-depth research, Yergin isuniquely positioned to address the present battle over energy,which undoubtedly ranks as one of the most vital issues of ourtime. The canvas of his narrative history is enormous -- from thedrilling of the first well in Pennsylvania through two great worldwars to the Iraqi invasion of Kuwait, Operation Desert Storm, andnow both the Iraq War and climate change. The definit

    • ¥101.1 折扣:7.9折
    • Wealth and Poverty of Nations 新国富论(国富与国贫)
    •   ( 8 条评论 )
    • David S. Landes 著 /1999-05-01/ W W Norton & Co Ltd
    • The Wealth and Poverty of Nations is David S. Landes's acclaimed, best-selling exploration of one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? The answer, as Landes definitively illustrates, is a complex interplay of cultural mores and historical circumstance. Rich with anecdotal evidence, piercing analysis, and a truly astonishing range of erudition, The Wealth and Poverty of Nations is a "picture of enormous sweep and brilliant insight" (Kenneth Arrow) as well as one of the most audaciously ambitious works of history in decades.

    • ¥100.7 折扣:6.9折
    • Free: The Economics of Abundance and Why Zero Pricing is Cha
    •   ( 2 条评论 )
    • Chris Anderson 著 /2009-06-01/ Random House US
    • What happens when advances in technologg allow mang things to be produced for more or less nothing? And what happens when those things are then made available to us for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why fast-evolvingtechnologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to levels unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and losers in the Free universe. And he demonstrates the wags in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by tw

    • ¥105.6 折扣:8.8折
    • The Support Economy: Why Corporations Are Failing Individual
    •   ( 4 条评论 )
    • Shoshana ZuboffJames Maxmin 著 /2004-01-01/ Penguin
    • Today’s “managerial” capitalism has grown hopelessly out oftouch with the people it should be serving. The SupportEconomy explores the chasm between people and corporations andreveals a new society of individuals who seek relationships ofadvocacy and trust that provide support for their complexlives. Unlocking the wealth of these new markets can unleash the nextgreat wave of wealth creation, but it requires a radically newapproach—“distributed” capitalism. The Support Economy is acall to action for every citizen who cares about the future.

    • ¥120.9 折扣:6.5折
    • The Dumbest Moments in Business History(ISBN=9781591840671)
    •   ( 2 条评论 )
    • Adam Horowitz 著 /2004-12-01/ Penguin
    • Business 2.0 magazine publishes an annual cover story called"The 101 Dumbest Moments in Business." Featuring 101 hilariousitems about the year’s most unbelievably stupid business blunders,it’s hugely popular with its more than half a million printsubscribers—and with the two million people who read it on the Webthis year. In The Dumbest Moments in Business History, the editorsof Business 2.0 have compiled the best of their first four annualissues plus great (or not so great, if you happen to beresponsible) moments from the past. From New Coke to the Edsel, from Rosie magazine to Burger King’s"Herb the Nerd," the book’s highlights include: ? a Romanian car plant whose workers banded together to eliminatethe company’s debt by donating sperm and giving the proceeds totheir employer ? the Heidelberg Electric Belt, a sort of low-voltage jockstrapsold in 1900 to cure impotence, kidney disorders, insomnia, andmany other complaints ? the time Beech-Nut sold "100% pure apple

    • ¥53.9 折扣:6.5折
    • Mystery of Capital
    •   ( 13 条评论 )
    • Hernando De Soto 著 /2013-03-01/ HarperCollins UK
    • "The hour of capitalism's greatest triumph," writes Hernandode Soto, "is, in the eyes of four-fifths of humanity, its hour ofcrisis." In The Mystery of Capital, the world-famous Peruvianeconomist takes up the question that, more than any other, iscentral to one of the most crucial problems the world faces today:Why do some countries succeed at capitalism while others fail?Instrong opposition to the popular view that success is determined bycultural differences, de Soto finds that it actually has everythingto do with the legal structure of property and property rights.Every developed nation in the world at one time went through thetransformation from predominantly informal, extralegal ownership toa formal, unified legal property system. In the West we'veforgotten that creating this system is also what allowed peopleeverywhere to leverage property into wealth. This persuasive bookwill revolutionize our understanding of capital and point the wayto a major transformation of the world economy.

    • ¥94.9 折扣:6.5折
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