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筛选:
    • One Up On Wall Street : How To Use What You Already Know To
    •   ( 28 条评论 )
    • Peter Lynch 著 /2007-12-01/ Simon & Schuster
    • This book was written to offer encouragement and basicinformation to the individual investor. Who knew it would gothrough thirty printings and sell more than one million copies? Asthis latest edition appears eleven years beyond the first, I'mconvinced that the same principles that helped me perform well atthe Fidelity Magellan Fund still apply to investing in stockstoday. It's been a remarkable stretch since One Up on Wall Street hit thebookstores in 1989. I left Magellan in May, 1990, and pundits saidit was a brilliant move. They congratulated me for getting out atthe right time -- just before the collapse of the great bullmarket. For the moment, the pessimists looked smart. The country'smajor banks flirted with insolvency, and a few went belly up. Byearly fall, war was brewing in Iraq. Stocks suffered one of theirworst declines in recent memory. But then the war was won, thebanking system survived, and stocks rebounded. Some rebound! The Dow is up more than fourfold since October, 1990,from the 2,400 lev

    • ¥71.5 折扣:5折
    • AFTERSHOCK(ISBN=9780307476333)
    •   ( 6 条评论 )
    • Robert B. Reich 著 /2011-12-01/ Random House US
    • Updated for paperback publication, Aftershock is a brilliantreading of the causes of our current economic crisis, with a planfor dealing with its challenging aftermath. When the nation’s economy foundered in 2008, blame was directedalmost universally at Wall Street bankers. But Robert B. Reich, oneof our most experienced and trusted voices on public policy,suggests another reason for the meltdown. Our real problem, heargues, lies in the increasing concentration of wealth in the handsof the richest Americans, while stagnant wages and rising costshave forced the middle class to go deep into debt. Reich’sthoughtful and detailed account of where we are headed over thenext decades—and how we can fix our economic system—is a practical,humane, and much-needed blueprint for restoring America’s economyand rebuilding our society.

    • ¥64.5 折扣:5折
    • Moneyball (Movie Tie-in Edition)(ISBN=9780393338393)
    •   ( 65 条评论 )
    • Michael Lewis 著 /2012-01-01/
    • Moneyball is a quest for the secret of success in baseball.Following the low-budget Oakland Athletics, their larger-than-lifegeneral manger, Billy Beane, and the strange brotherhood of amateurbaseball enthusiasts, Michael Lewis has written not only "thesingle most influential baseball book ever" (Rob Neyer, Slate) butalso what "may be the best book ever written on business" (WeeklyStandard). I wrote this book because I fell in love with a story.The story concerned a small group of undervalued professionalbaseball players and executives, many of whom had been rejected asunfit for the big leagues, who had turned themselves into one ofthe most successful franchises in Major League Baseball. But theidea for the book came well before I had good reason to writeit-before I had a story to fall in love with. It began, really,with an innocent question: how did one of the poorest teams inbaseball, the Oakland Athletics, win so many games? With thesewords Michael Lewis launches us into the funniest, smartest, andm

    • ¥80.8 折扣:5.6折
    • Learn to Earn: A Beginner's Guide to the Basics of Investing
    •   ( 22 条评论 )
    • Peter LynchJohn Rothchild 著 /2007-12-01/ SCRIBNER
    • Mutual-fund superstar Peter Lynch and author John Rothchildexplain the basic principles of investing and business in a primerthat will enlighten and entertain anyone who is high-school age orolder. Many investors, including some with substantial portfolios, haveonly the sketchiest idea of how the stock market works. The reason,say Lynch and Rothchild, is that the basics of investing -- thefundamentals of our economic system and what they have to do withthe stock market -- aren't taught in school. At a time whenindividuals have to make important decisions about saving forcollege and 401(k) retirement funds, this failure to provide abasic education in investing can have tragic consequences. For those who know what to look for, investment opportunities areeverywhere. The average high-school student is familiar with Nike,Reebok, McDonald's, the Gap, and the Body Shop. Nearly everyteenager in America drinks Coke or Pepsi, but only a very few ownshares in either company or even understand how to buy them. Everystu

    • ¥66.8 折扣:5折
    • INVESTMENT BIKER(投资骑士)(ISBN=9780812968712)
    •   ( 68 条评论 )
    • Jim Rogers 著 /2003-04-01/ Random House US
    • Legendary investor Jim Rogers gives us his view of the worldon a twenty-two-month, fifty-two-country motorcycle odyssey in hisbestselling business/adventure book, Investment Biker, which hasalready sold more than 200,000 copies. Before you invest another dollar anywhere in the world(including the United States), read this book by the man Timemagazine calls “the Indiana Jones of finance.” Jim Rogers became a Wall Street legend when he co-founded theQuantum Fund. Investment Biker is the fascinating story of Rogers’sglobal motorcycle journey/investing trip, with hardheaded advice onthe current state and future direction of international economiesthat will guide and inspire investors interested in foreignmarkets.

    • ¥62.1 折扣:4.5折
    • BIG SECRET FOR THE SMALL INVES(ISBN=9780385525077)
    •   ( 9 条评论 )
    • Joel Greenblatt 著 /2011-04-01/ Random House US
    • When it comes to investing in the stock market, investors have plenty of options: 1. They can do it themselves. Trillions of dollars areinvested this way. (Of course, the only problem here is that most people have no ideahow to analyze and choose individual stocks. Well, not reallythe only problem. Most investors have no idea how toconstruct a stock portfolio, most have no idea when to buy andsell, and most have no idea how much to invest in the firstplace.) 2. They can give it to professionals to invest. Trillions of dollars are invested this way. (Unfortunately most professionals actually underperform the market averages over time. In fact,it may be even harderto pick good professional managers than it is to pick goodindividual stocks.) 3. They can invest in traditional index funds. Trillions of dollars are also invested this way.(The problem isthat investing this way is seriously flawed--and almost a guaranteeof subpar investment returns over time.) 4. They can read The Big Secret for the

    • ¥86.5 折扣:5折
    • WSJ COMPLETE MONEY AND INVEST(ISBN=9780307236999)
    •   ( 5 条评论 )
    • Dave Kansas 著 /2005-12-01/ Random House US
    • Unravel the Mysteries of the Financial Markets—the Language,the Players, and the Strategies for Success Understanding money and investing has never been more importantthan it is today, as many of us are called upon to manage our ownretirement planning, college savings funds, and health-care costs.Up-to-date and expertly written, The Wall Street Journal CompleteMoney and Investing Guidebook provides investors with a simple—butnot simplistic—grounding in the world of finance. It breaks downthe basics of how money and investing work, explaining: ? What must-have information you need to invest in stocks, bonds,and mutual funds ? How to see through the inscrutable theories and arcane jargonof financial insiders and advisers ? What market players, investing strategies, and money andinvesting history you should know ? Why individual investors should pay attention to theeconomy Written in a clear, engaging style by Dave Kansas, one ofAmerica’s top business journalist

    • ¥64.5 折扣:5折
    • Guerrilla Marketing, 4th edition(ISBN=9780618785919)
    •   ( 7 条评论 )
    • Amy Levinson 著 /2011-12-01/ Houghton Mifflin Harcourt
    • When Guerrilla Marketing was first published in 1983, JayLevinson revolutionized marketing strategies for the small-businessowner with his take-no-prisoners approach to finding clients. Basedon hundreds of solid ideas that really work, Levinson's philosophyhas given birth to a new way of learning about market share and howto gain it. In this completely updated and expanded fourth edition,Levinson offers a new arsenal of weaponry for small-businesssuccess including * strategies for marketing on the Internet(explaining when and precisely how to use it) * tips for using newtechnology, such as podcasting and automated marketing * programsfor targeting prospects and cultivating repeat and referralbusiness * management lessons in the age of telecommuting andfreelance employees Guerrilla Marketing is the entrepreneur'smarketing bible -- and the book every small-business owner shouldhave on his or her shelf.

    • ¥58.1 折扣:4.5折
    • Essential Galbraith(ISBN=9780618119639)
    •   ( 7 条评论 )
    • John Kenneth Galbraith 著 /2011-12-01/ Houghton Mifflin Harcourt
    • THE ESSENTIAL GALBRAITH includes key selections from the mostimportant works of John Kenneth Galbraith, one of the mostdistinguished writers of our time - from THE AFFLUENT SOCIETY, thegroundbreaking book in which he conined the tern "conventionalwisdom," to THE GREAT CRASH, an unsurpassed account of the eventsthat triggered America's worst economic crisis. Galbraith's newintroductions place the works in their historical moment and makeclear their enduring relevance for the new century. THE ESSENTIALGALBRAITH will delight old admirers and introduce one of our mostbeloved writers to a new generation of readers. It is also anindispensable resource for scholars and students of economics,history, and politics, offering unparalleled access to the seminalwritings of an extraordinary thinker.

    • ¥62.1 折扣:4.5折
    • GREATEST TRADE EVER, THE(ISBN=9780385529945)
    •   ( 5 条评论 )
    • Gregory Zuckerman 著 /2010-12-01/ Random House US
    • In 2006, hedge fund manager John Paulson realized something fewothers suspected--that the housing market and the value of subprimemortgages were grossly inflated and headed for a major fall. Paulson's background was in mergers and acquisitions, however, andhe knew little about real estate or how to wager againsthousing. He had spent a career as an also-ran on Wall Street.But Paulson was convinced this was his chance to make his mark. Hejust wasn't sure how to do it. Colleagues at investment banksscoffed at him and investors dismissed him. Even prosskeptical about housing shied away from the complicated derivativeinvestments that Paulson was just learning about. But Paulsonand a handful of renegade investors such as Jeffrey Greene andMichael Burry began to bet heavily against risky mortgages andprecarious financial companies. Timing is everything, though.Initially, Paulson and the others lost tens of millions of dollarsas real estate and stocks continued to soar. Rather than back down,however, Paulson red

    • ¥65 折扣:5折
    • DEATH OF THE BANKER, THE(ISBN=9780375700378)
    •   ( 12 条评论 )
    • Ron Chernow 著 /1997-07-01/ Random House US
    • For anyone interested in the world behind the business-pageheadlines, this is the book to read. --Publishers Weekly With the same breadth of vision and narrative élan he brought tohis monumental biographies of the great financiers, Ron Chernowexamines the forces that made dynasties like the Morgans, theWarburgs, and the Rothschilds the financial arbiters of the earlytwentieth century and then rendered them virtually obsolete by thecentury's end. As he traces the shifting balance of power among investors,borrowers, and bankers, Chernow evokes both the grand theater ofcapital and the personal dramas of its most fascinatingprotagonists. Here is Siegmund Warburg, who dropped a client in theheat of a takeover deal because the man wore monogrammed shirtcuffs, as well as the imperious J. P. Morgan, who, when faced witha federal antitrust suit, admonished Theodore Roosevelt to "sendyour man to my man and they can fix it up." And here are the menwho usurped their power, from the go-getters of the 1

    • ¥60.5 折扣:5折
    • QUANTS, THE(ISBN=9780307453389)
    •   ( 3 条评论 )
    • Scott Patterson 著 /2011-01-01/ Random House US
    • “Beware of geeks bearing formulas.” --Warren Buffett In March of 2006, the world’s richest men sipped champagne in anopulent New York hotel. They were preparing to compete in apoker tournament with million-dollar stakes, but those numbersmeant nothing to them. They were accustomed to riskingbillions. At the card table that night was Peter Muller, an eccentric,whip-smart whiz kid who’d studied theoretical mathematics atPrinceton and now managed a fabulously successful hedge fund calledPDT…when he wasn’t playing his keyboard for morning commuters onthe New York subway. With him was Ken Griffin, who as anundergraduate trading convertible bonds out of his Harvard dormroom had outsmarted the Wall Street pros and made money in one ofthe worst bear markets of all time. Now he was thetough-as-nails head of Citadel Investment Group, one of the mostpowerful money machines on earth. There too were Cliff Asness, thesharp-tongued, mercurial founder of the hedge fund AQR, a man asf

    • ¥69 折扣:5折
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