当他当选总统之后，我们才发现他早已是一个在美国亚马逊上排名前列的畅销书作家--尤其是他的几本商业类图书，比如Trump: How to Get Rich、Think Big 、Trump: the Art of Deal（交易的艺术）和Never Give Up (中文名：永不放弃)。 无论从政治、历史、传记，还是管理、商业的角度，你都应该了解美国新任总统特朗普的这些著作。其中 交易的艺术 被火速疯传是特朗普做一个个精彩谈判的方向，到底这本书有什么神奇之处能让川普成功登上元首宝座呢？ Trump makes one believe for a moment in the American dream again. The New York Times Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet. Chicago Tribune Fascinating . . . wholly absorbing . . . conveys Trump s larger-than-life demeanor so vibrantly that the reader s attention is instantly and fully claimed. Boston Herald A chatty, generous, chutzpa-filled

You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're not alone. As Linda Hill and Kent Lineback reveal in Being the Boss, becoming an effective manager is a painful, difficult journey. It's trial and error, endless effort, and slowly acquired personal insight. Many managers never complete the journey. At best, they just learn to get by. At worst, they become terrible bosses. This new book explains how to avoid that fate, by mastering three imperatives: Manage yourself: Learn that management isn't about getting things done yourself. It's about accomplishing things through others. Manage a network: Understand how power and influence work in your organization and build a network of mutually beneficial relationships to navigate your company's complex political environment. Manage a team: Forge a high-performing "we" out of all the "I"s who report to you. Packed with comp

In our lightning-fast digital age, a company can facehumiliation and possibly even ruin within seconds of a negativetweet or blog post. Over the last year companies such as BP,Goldman Sachs, and Toyota have experienced serious blows to theirimages that could have had reduced impact if their leaders hadimplemented reputation management into their business strategy andculture. There is no one in either the corporate or academic spherewith greater expertise in the area of corporate reputation than Dr.Daniel Diermeier. An award-winning professor at the Kellogg Schoolof Management, Northwestern University, Dr. Diermeier has blazed apath in understanding the significance of reputation management anddemonstrating how a company can create a program so powerful thatit can help turn a potential public disgrace into a public imagesuccess story.

In this visionary book, C. K. Prahalad and Venkat Ramaswamyexplore why, despite unbounded opportunities for innovation,companies still can't satisfy customers and sustain profitablegrowth. The explanation for this apparent paradox lies inrecognizing the structural changes brought about by the convergenceof industries and technologies; ubiquitous connectivity andglobalization; and, as a consequence, the evolving role of theconsumer from passive recipient to active co-creator of value.Managers need a new framework for value creation. Increasingly,individual customers interact with a network of firms and consumercommunities to co-create value. No longer can firms autonomouslycreate value. Neither is value embedded in products and servicesper se. Products are but an artifact around which compellingindividual experiences are created. As a result, the focus ofinnovation will shift from products and services to experienceenvironments that individuals can interact with to co-constructtheir own experiences. The

The annual budgeting process is a trap. Pressured by fixedtargets and performance incentives, managers focus on making thenumbers instead of making a difference, meeting set goals insteadof maximizing potential. With their compensation at stake, managersoften resort to deceitful-even unethical-behavior. In the end,everybody loses-the employee, the company, and ultimately thecustomer.Now, finance experts Jeremy Hope and Robin Fraser revealthe results of an intensive study aimed at fixing the brokenbudgeting process. They argue that companies must abandontraditional budgeting contracts in favor of a radical new modelthat links performance measurement to evolving competitivebenchmarks-and shifts the firm's focus from controlling employeebehavior to delivering customer value. The Beyond Budgeting modelis built on the best practices of companies that have successfullyrevised their centralized planning and budgeting processes. Itcombines a leadership vision that devolves more authority tooperating managers a

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of

Companies have long engaged in head-to-head competition insearch of sustained, profitable growth. They have fought forcompetitive advantage, battled over market share, and struggled fordifferentiation. Yet in today’s overcrowded industries, competing head-on resultsin nothing but a bloody “red ocean” of rivals fighting over ashrinking profit pool. In a book that challenges everything youthought you knew about the requirements fro strategic success, W.Chan Kim and Renee Mauborgne contend that while most companiescompete within such red oceans, this strategy is increasinglyunlikely to create profitable growth in the future. Based on a study of 150 strategic moves spanning more then ahundred years and thirty industries, Kim and Mauborgne argue thattomorrow’s leading companies will succeed not by battlingcompetitors, but by creating “blue ocean” of uncontested marketspace ripe for growth. Such strategies moves—termed “valueinnovation”-create powerful leaps in value for both th

This twenty-fifth anniversary edition of Stephen Covey s cherished classic commemorates the timeless wisdom of the 7 Habits. One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators and parents in short, millions of people of all ages and occupations. Every so often a book comes along that not only alters the lives of readers but leaves an imprint on the culture itself. The 7 Habits is one of those books. Daniel Pink, author of Drive and To Sell Is Human The 7 Habits encompass timeless principles that can help guide any company toward success. Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. There are very few business books that are essential reading for anyone who wants to make a difference. This is one of the great ones. Seth Godin, author of The Icarus Deception No person lasts forever, but boo

No More Headaches, Hypertension, or Heartburn If your work involves projects, then this book is for you. It willshow every company owner and project manager--at businesses largeand small--how to run projects differently. You'll benefit ifyou've ever: - been over budget on a project - exceeded a timeline on a project - worked on a project that completely stalled as you neared thefinish line - lost money on a sure-thing project and had no idea why - noticed that scope and feature creep held you back - watched a project take three times as long as planned - felt too embarrassed to perform a review of your successes andfailures - wondered whether your project actually made any money By the time you finish the book, you'll be ready to implementProject Management for Profit in your own company--and be preparedto keep your projects on track and on budget.

This book challenges the way we think about both leadershipdevelopment and ourselves as leaders. Leadership developmentprograms are meant to help people become better leaders at work.But, as author Stew Friedman knows through years of working withthousands of executives, people improve their performance asleaders only when they enhance their performance in other domainsof their life at the same time. People are most successful in theirleadership roles in organisations when they are also leaders oftheir own lives; that is, when they increase their capacity toinfluence everything they care about most in life, including work,family, the broader community, and their own sense of self. This iswhat Friedman calls Total Leadership and has been teaching to MBAsand Executive Education students at Wharton and to executives inseveral companies like Ford, Booz Allen Hamilton, and LehmanBrothers for several years.

The book that shows how to get the job done and deliverresults . . . whether you’re running an entire company or in yourfirst management job Larry Bossidy is one of the world’s most acclaimed CEOs, a manwith few peers who has a track record for delivering results. RamCharan is a legendary advisor to senior executives and boards ofdirectors, a man with unparalleled insight into why some companiesare successful and others are not. Together they’ve pooled theirknowledge and experience into the one book on how to close the gapbetween results promised and results delivered that people inbusiness need today. After a long, stellar career with General Electric, Larry Bossidytransformed AlliedSignal into one of the world’s most admiredcompanies and was named CEO of the year in 1998 by Chief Executivemagazine. Accomplishments such as 31 consecutive quarters ofearnings-per-share growth of 13 percent or more didn’t just happen;they resulted from the consistent practice of the discipline ofexe

Go from being a good manager to an extraordinary leader. If you read nothing else on leadership, read these 10 articles.We've combed through hundreds of Harvard Business Review articleson leadership and selected the most important ones to help youmaximize your own and your organization's performance. HBR's 10 Must Reads On Leadership will inspire you to: - Motivate others to excel - Build your team's self-confidence in others - Provoke positive change - Set direction - Encourage smart risk-taking - Manage with tough empathy - Credit others for your success - Increase self-awareness - Draw strength from adversity