Marketing has a greater purpose,and marketers,a higher calling,than simply selling more widgets,according to John Quelch and Katherine Jocz. In Greater Good,the authors contend that marketing performs an essential societal function--and does so democratically.They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share:(1)exchange of value,such as goods,services,and promises,(2)consumption of goods and services,(3)choice in all decisions,(4)free flow of information,(5)active engagement of a majority of individuals,and(6)inclusion of as many people as possible.Without these six traits,both marketing and democracy would fail,and with them,society. Drawing on current and historical examples from economies around the world,this landmark work illuminates marketing's critical role in the development,growth,and governance of
"If you design online learning, e-Learning and the Science ofInstruction is a 'must read.' Unlike all the pontificating andconjecture that's been published about elearning, this importantwork details the evidence-based findings that provide practicalguidelines for effective online instructional design. For me, thisbook is the 'bible' of our profession."—Peter Orton, Ph.D., IBMCenter for Advanced Learning "The partnership between Ruth Clark and Richard Mayer in writingsuccessive editions of e-Learning and the Science of Instructionhas provided us with one of the most important collaborations inour discipline. Their ability to communicate complex concepts inclear, indeed sparkling prose is unrivalled. In e-Learning and theScience of Instruction, we have a book for everyone includingstudents, professional instructional designers andresearchers."—John Sweller, professor, School of Education,University of New South Wales "For the experienced instructional designer, having thissupportive research provides th
20 Years of Defining Perfection The author takes us on a breathtaking "genchi-genbutu"(meaning "go and see") as if we are in Toyota City. A must-read fora car nut. Shin Sano CEO, Sano Research Assistant Research Professor, Illinois Institute ofTechnology's Institute of Design With his strong focus on the personalities behind the brand,Chester Dawson has crafted a compelling insider look at Lexus andits whirlwind history, from the company's risky beginnings andearliest setbacks to the current challenges it faces as the numberone luxury car manufacturer in the United States. Lexus: TheRelentless Pursuit is an essential read that I would recommend toboth Lexus enthusiasts and anyone else looking for real insightinto one of the world's most successful business stories. Kevin R.E. Watts Editor, The Lexus Enthusiast Praise for the Hard Cover Edition Toyota is the best car company in the world. From atruck-maker in World War II to a carmaker in
