Are you getting the most learning value from visuals?Thoroughly revised and updated, Graphics for Learning is thesecond edition of the bestselling book that summarizes theguidelines for the best use of graphics for instructionalmaterials, including multimedia, texts, working aids, and slides.The guidelines are based on the most current empirical scientificresearch and are illustrated with a wealth of examples from diversetraining materials. The authors show how to plan illustrations forvarious types of content, including facts, concepts, processes,procedures, and principles. The book also discusses technical andenvironmental factors that will influence how instructionalprofessionals can apply the guidelines to their trainingprojects.

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy p

This highly original book by William Zinsser, author of theclassic guide On Writing Well, tells you how to write about thepeople and places and events in your life that have been importantto you—whether you’re writing a memoir, a family history or just arecollection of experiences you’d like to preserve or more fullyunderstand. Zinsser’s method is to take you on a memoir of his own:13 chapters in which he recalls dramatic, amusing and ofteninspiring moments in his long and unusually varied life as awriter, editor, teacher and traveler. Along the way in these memoirs William Zinsser pauses to explainthe technical decisions he made as he wrote them. They are the samedecisions you’ll have to make as you write about your own life:matters of selection, condensation, focus, attitude, voice andtone. Written with elegance, warmth and humor, Writing About YourLife gives you the tools to organize and recover your past and theconfidence to believe in your life narrative. It also gives youpermission—t

The most riveting political biography of our time, Robert A.Caro’s life of Lyndon B. Johnson, continues. Master of theSenate takes Johnson’s story through one of its most remarkableperiods: his twelve years, from 1949 through 1960, in the UnitedStates Senate. Once the most august and revered body in politics,by the time Johnson arrived the Senate had become a parody ofitself and an obstacle that for decades had blocked desperatelyneeded liberal legislation. Caro shows how Johnson’s brilliance,charm, and ruthlessness enabled him to become the youngest and mostpowerful Majority Leader in history and how he used hisincomparable legislative genius--seducing both Northern liberalsand Southern conservatives--to pass the first Civil Rightslegislation since Reconstruction. Brilliantly weaving rich detailinto a gripping narrative, Caro gives us both a galvanizingportrait of Johnson himself and a definitive and revelatory studyof the workings of legislative power.

2011年夏天美国记者Suki Kim得到了一份在朝鲜首都的平壤科技大学(在这里学习的全部是男学生)教授英语的工作。 Kim出生在韩国，13岁的时候和家人搬来美国居住，Kim可以说一口流利的韩国话，在为期六个月的教学工作中她将所见偷偷记录下来，靠着这些材料撰写了《Without You, There Is No Us》一书。

September 11th changed the face of America, but it alsorevealed the true face of heroism. The men of the New York FireDepartment fought with courage and endurance to save others. Thisis their story, told by a veteran firefighter. --This text refersto an out of print or unavailable edition of this title.

Prepare your child for a lifetime of learning andwonder. Designed for parents to enjoy with children, filled withopportunities for reading aloud and fostering curiosity, thisbeautifully illustrated read-aloud anthology offers preschoolersthe fundamentals they need to prepare for a happy, productive timein school—and for the rest of their lives. Millions of childrenhave benefited from the acclaimed Core Knowledge Series, developedin consultation with parents, educators, and the most distinguisheddevelopmental psychologists. In addition to valuable advice toparents, including what it means for a child to be ready forkindergarten, special sidebars throughout the book help parentsmake reading aloud fun and interactive, suggesting questions toask, connections to make, and games to play to enrich theirpreschooler’s learning experience.

A Positive, Proven Approach to Single Parenting! As a single parent in our complex world, you face the challengeof doing alone a job that was meant for two people. In addition,self-doubt and guilt may dampen the joy you experience raising yourchild. What do you do? Over the years, millions of parents just like you have come totrust Jane Nelsen's classic POSITIVE DISCIPLINE series for itsconsistant, commonsense approach to child rearing. In thiscompletely revised and updated edition of Positive Discipline forSingle Parents you'll learn how to succeed as a single parent inthe most important job of your life: raising a child who isresponsible, respectful, and resourceful. Inside this reassuring book, you'll discover how to: ·Identify potential problems and develop skills to preventthem ·Budget time each week for family activities ·Create a respectful coparenting relationship with your formerspouse ·Use nonpunitive methods to help your children make wisedecisions abo

The best-selling First Year Teacher's Survival Kit gives newteachers a wide variety of tested strategies, activities, and toolsfor creating a positive and dynamic learning environment whilemeeting the challenges of each school day. Packed with valuabletips, the book helps new teachers with everything from becomingeffective team players and connecting with students to handlingbehavior problems and working within diverse classrooms. The new editionis fully revised and updated to cover changes inthe K-12 classroom over the past five years. Updates to the secondedition include: New ways teachers can meet the professional developmentrequirements of the No Child Left Behind Act Entirely new section on helping struggling readers, to addressthe declining literacy rate among today’s students Expanded coverage of helpful technology solutions for theclassroom Expanded information on teaching English Language Learners Greater coverage of the issues/challenges facing elementary