In this day and information age, it is all about those who areable to utilize the information they have to maximize potential,and these two University of California, Berkeley, professors haveassembled the guide to do just that. The nuts-and-bolts approach tofinding ways to differentiate one's product from all the others,and a how-to guide to simplify and improve customer interface, areboth helpful, and the idea of managing intellectual properties tomaximize value is infinitely superior to just protecting them fromcompetitors. Some of the information delves into building positivefeedback for the product, and every businessperson probably needsto know some of the legal ins and outs of building alliances andthe ramifications of competition. Shapiro and Varian seem to betargeting the hard-core student of business here (not the casualbrowser); their approach is extremely thorough, and there is muchpractical information for those willing to wade through theinformation rules. Joe Collins

The ultimate guide to cryptography, updated from an authorteam of the world's top cryptography experts. Cryptography is vitalto kee ping information safe, in an era when the formula to do sobecomes more and more challenging. Written by a team ofworld-renowned cryptography experts, this essential guide is thedefinitive introduction to all major areas of cryptography: messagesecurity, key negotiation, and key management. You'll learn how tothink like a cryptographer. You'll discover techniques for buildingcryptography into products from the start and you'll examine themany technical changes in the field. After a basic overview ofcryptography and what it means today, this indispensable resourcecovers such topics as block ciphers, block modes, hash functions,encryption modes, message authentication codes, implementationissues, negotiation protocols, and more. Helpful examples andhands-on exercises enhance your understanding of the multi-facetedfield of cryptography. An author team of internationally r

Whether you're a professional Character TD or just like tocreate 3D characters, this detailed guide reveals the techniquesyou need to create sophisticated 3D character rigs that range frombasic to breathtaking. Packed with step-by-step instructions andfull-color illustrations, Body Language walks you through riggingtechniques for all the body parts to help you create realistic andbelievable movements in every character you design. You'll learnadvanced rigging concepts that involve MEL *ing and advanceddeformation techniques and even how to set up a characterpipeline.

The ASP.NET 2.0 Framework introduced web developers to dozens of new server controls and components, and a greatly expanded and easier structure for writing their own server controls and components. Professional ASP.NET 2.0 Server Control and Component Development covers the breadth of server control functionality as well as the rest of the membership, role management, SchemaImporterExtension, and so on – the functionality referred to as components. Written for the experienced ASP.NET developer, Professional ASP.NET 2.0 Server Control and Component Development will show you how to write your first sever control or custom component.

The complete guide to a winning pay-per-click marketingcampaign Pay-per-click advertising-the "sponsored results" onsearch engine results pages-is increasingly being used to drivetraffic to websites. Marketing and advertising professionalslooking for a hands-on, task-based guide to every stage of creatingand managing a winning PPC campaign will get the step-by-stepinstruction they need in this detailed guide. Using the popular "AnHour A Day" format, this book helps you avoid the pitfalls andplan, develop, implement, manage, and monitor a PPC campaign thatgets results. Successful pay-per-click campaigns are a keycomponent of online marketing This guide breaks the project downinto manageable tasks, valuable for the small-business owner aswell as for marketing officers and consultants Explains core PPCconcepts, industry trends, and the mechanics that make a campaignwork Shows how to perform keyword research, structure campaigns,and understand campaign settings and various pricing modelsDiscusses how to wr

In this book, leading data warehouse experts from the KimballGroup share best practices for using the upcoming “BusinessIntelligence release” of SQL Server, referred to as SQL Server 2008R2.In this new edition, the authors explain how SQL Server 2008 R2provides a collection of powerful new tools that extend the powerof its BI toolset to Excel and SharePoint users and they show howto use SQL Server to build a successful data warehouse thatsupports the business intelligence requirements that are common tomost organizations. Covering the complete suite of data warehousingand BI tools that are part of SQL Server 2008 R2, as well asMicrosoft Office, the authors walk you through a full projectlifecycle, including design, development, deployment andmaintenance. Features more than 50 percent new and revised material thatcovers the rich new feature set of the SQL Server 2008 R2 release,as well as the Office 2010 release Includes brand new content that focuses on PowerPivot for Exceland SharePoint, Master Data

Today's Web-enabled deluge of electronic data calls for automated methods of data analysis. Machine learning provides these, developing methods that can automatically detect patterns in data and then use the uncovered patterns to predict future data. This textbook offers a comprehensive and self-contained introduction to the field of machine learning, based on a unified, probabilistic approach. The coverage combines breadth and depth, offering necessary background material on such topics as probability, optimization, and linear algebra as well as discussion of recent developments in the field, including conditional random fields, L1 regularization, and deep learning. The book is written in an informal, accessible style, complete with pseudo-code for the most important algorithms. All topics are copiously illustrated with color images and worked examples drawn from such application domains as biology, text processing, computer vision, and robotics. Rather than providing a cookbook of different heuristic method

The first edition, published in 1973, has become a classicreference in the field. Now with the second edition, readers willfind information on key new topics such as neural networks andstatistical pattern recognition, the theory of machine learning,and the theory of invariances. Also included are worked examples,comparisons between different methods, extensive graphics, expandedexercises and computer project topics. An Instructor's Manual presenting detailed solutions to all theproblems in the book is available from the Wiley editorialdepartment.

A comprehensive guide to the language used to customizeMicrosoft Office Visual Basic for Applications (VBA) is the language used forwriting macros, automating Office applications, and creating customapplications in Word, Excel, PowerPoint, Outlook, and Access. Thiscomplete guide shows both IT professionals and novice developershow to master VBA in order to customize the entire Office suite forspecific business needs. Office 2010 is the leading productivity suite, and the VBAlanguage enables customizations of all the Office programs; thiscomplete guide gives both novice and experienced programmers theknowledge they need to make maximum use of VBA for Office Supported with real-world examples in Word, Excel, PowerPoint,Outlook, and Access, this book offers clear, systematic tutorialswith both intermediate and advanced content Covers learning how to work with VBA; recording macros; usingloops and functions; using message boxes, input boxes, and dialogboxes; creating effective code; X

The only how-to guide dedicated to mastering the technique of digital matte painting! Matte painting affords seamless integration between an artist’s painting with live action film footage and allows for greater flexibility and creative input in the appearance of movie settings. This unique book reveals a variety of tools and techniques that are both industry and classroom tested and will enhance your existing skill set. Veteran author and instructor David Mattingly walks you through the process of creating a matte painting, starting with rough concept sketches, working out the perspective drawing, adding light and shadow, and texturing all of the elements in the painting. You’ll gradually upgrade to using Adobe After Effects and Autodesk Maya in order to fulfill your matte painting vision. Escorts you through the process of creating a matte painting, starting with the initial concept sketch, adding light and shadow, texturing elements, and incorporating motion and depth Author is an experienced ma

Using proven examples and explaining concepts step by step, this book shows you how building Ajax-enabled sites and applications allows more interactive user interfaces than ever before. You’ll learn about the differences in capabilities between client-side and server-side development techniques, as well as how Ajax crosses this boundary. You’ll also discover how Ajax techniques can be summed up by patterns (which are development models that you’ll use repeatedly). With a mastery of these techniques, you’ll be able to breathe new life into your Web sites.

SAP is the world leader in Enterprise Resource Planning (ERP)software; of the software?s modules, the FI (Finance) and CO(Controlling) are by far the most popular and are widelyimplemented. This book has no competition?it is the only book onthe market on how to configure and implement SAP?s FI and COmodules to maximize functionality and features hands-on,step-by-step instructions and real-world examples that provideimmediate and practical solutions. Updated for SAP?s ECC 6.0, thebook covers FI enterprise structure, general ledger, substitutionsand validations, automatic account assignments, accounts payableand receivable, asset accounting, accrual engine, closing entries,credit management, lockbox, CO enterprise structure, profitabilityanalysis (CO-PA), and more. 《SAPERP财务与控制模块配置》是SAPERP中财务模块与管理模块的配置指南。书中内容流畅，配以详尽的图表，读者可以借此学习并掌握ERP中相关模块是如何集成的，如何在正确的配置

Announcing an all-new SELF-PACED TRAINING KIT designed to help maximize your performance on 70-236, the required exam for the new Microsoft Certified Technology Specialist (MCTS): Configuring Microsoft Exchange Server 2007 certification. This 2-in-1 kit includes the official Microsoft study guide plus practice tests on CD to help you assess your skills. It comes packed with the tools and features exam candidates want most including in-depth, self-paced training based on final exam content; rigorous, objective-by-objective review; exam tips from expert, exam-certified authors; and customizable testing options. It also provides real-world scenarios, case study examples, and practice exercises for the skills and expertise you can apply to the job. Work at your own pace through the lessons and lab exercises. Focusing on configuring Exchange Server 2007, this official study guide covers topics such as installing Exchange Server 2007; configuring recipients, groups, and mailboxes; setting up connectors and me