How to create packaging designs for consumer brands thateffectively communicate in the retail environment Packaging Design:Successful Product Branding from Concept to Shelf is the mostcomprehensive resource of practical and professional informationfor creating packaging designs that serve as the marketing vehiclesfor consumer products. Packed with real-world advice, step-by-stepde*ions of the creative process, and all-important insightsinto the stakeholders, the design process, and the productionprocess, this book illuminates the business of packaging designlike no other. Whether you're a designer, brand manager, orpackaging manufacturer, the highly visual coverage in PackagingDesign will be useful to you, as well as everyone else involved inthe packaging design process. In one convenient book, you'll find:* Insightful images of the design process, design concepts,three-dimensional models, and prototypes * A wealth of case studiesshowcasing how superior packaging designs were created * Aframework for t

For nearly three decades, Building Construction Illustratedhas offered an outstanding introduction to the principles ofbuilding construction. This new edition of the revered classicremains as relevant as ever-providing the latest information inFrancis D.K. Ching's signature style. Its rich and comprehensiveapproach clearly presents all of the basic concepts underlyingbuilding construction and equips readers with useful guidelines forapproaching virtually any new materials or techniques they mayencounter. Laying out the material and structural choices available, itprovides a full under-standing of how these choices affect abuilding's form and dimensions. Complete with more than 1,000illustrations, the book moves through each of the key stages of thedesign process, from site selection to building components,mechanical systems, and finishes. Illustrated throughout with clear and accurate drawings thatpresent the state of the art in construction processes andmaterials; Updated and revised

This latest book in "Rob Thompsons" series of highly acclaimedreference guides for design students provides an understanding ofthe environmental impact of materials, manufacturing processes andproduct lifecycles, and a guide on how to select and use them in anintelligent way. Divided into three easily referenced partsMaterials, Processes and Lifecycle the book is packed withpractical information and in-depth analysis on 15 materials, 14processes and six production lifecycles. Each material, process orproduction lifecycle features a full technical de*ion, concisenotes for the designer on its suitability, efficiency,cost-effectiveness and environmental impact, and fully illustrated,step-by-step case studies showing a product, component or materialbeing manufactured by a leading international supplier.