The remarkable story of how a teenager rescued from Castro’sCuba rose to become a United States senator The swift and improbable rise of Mel Martinez to the top echelonof America’s government began not with a political race but with aburst of gunfire. In April 1958, an eleven-year-old Martinezhuddled on his bedroom floor while Cuban soldiers opened fire oninsurgents outside his family’s home in the town of Sagua laGrande. If political unrest made daily life disturbing and at timesfrightening, Fidel Castro’s Communist Revolution nine months laterwas nothing short of devastating. When armed militiamen shoutedviolent threats at Martinez for wearing a medallion as a sign ofhis Catholic faith, his parents made a heartrending decision: theirson would have to escape the Castro regime–alone. A Sense of Belonging is the riveting account of innocence lost,exile sustained by religious faith, and an immigrant’sdetermination to overcome the barriers of language and culture inhis adopte
The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. The Harvard Business Review on Strategies for Growth presents the latest tactics--including acquisitions, diversification, and innovation--for helping managers find and exploit the best opportunities for growth and profitability.
本书内容包括:洋务民用企业的“仿西国公司之例”、“官督”与“商办”的互动晚清“官督商办”公司机制的走向等。
In 1984, The LittleKingdom told the story of Apple's first decade alongside thehistories of Steve Jobs and Steve Wozniak. Now Moritz revisits hisclassic biography in light of what Apple has become, offering forthe first time in paperback the only from the ground up account ofApple's early years.
Required reading for all present and future leaders, thisclassic is for those who have to "get the job done"--military ornot.
"This is a provocative, persuasive and important book. Eventhose who passionately disagree with its conclusions will come awayenriched and enlightened from the process of confronting itsarguments." —Michael Medved, Nationally Syndicated Talk Radio Host andColumnist, USA Today “In the 21st century 'stay-at-home mom' is neither a complimentnor an epithet, but the latest chapter in the ongoing stories ofwomen, marriage, and careers in America. Megan Basham's fascinatingstudy of women in the oldest and most challenging workplace ofall–the home--is the owner's manual for women and men who look uponmarriage as a genuine partnership, and the key to success.” —Philip Terzian, Literary Editor, The Weekly Standard “Megan Basham offers wise and eloquent counsel for those willingto ignore popular opinion as they pursue family happiness.” —Marvin Olasky, editor-in-chief, World “Meghan Barsham’s book tells us three timely truths you will no
It is not a collection of business letters, ready to be mailedto any Tom, Dick, or Harriet. Rather, editor and author Isaacstakes her own advice and offers a very personal and very engagingview of an etiquette practice many would prefer to forget.Outlining every conceivable situation in which note writing couldbe a point well made, Isaacs first emphasizes the value of ignoringsuch high-tech tools as e-mail in favor of handwritten or typedmissives. Occasions range from "saw this and thought of you" to thedeath of a dear one; every single solution, whether penned by theauthor or others, adds both grace and humanity to a workrelationship, which is, after all, the prime raison d'etre fornotes and their continued use as a business and socialcommunications vehicle. Barbara Jacobs
This easy-to-use handbook features a battery of tests whichassesses logical, numerical, verbal, and abstract reasoning powers,as well as technological and clerical skills. Completely revised,updated, and expanded, the guide takes into account personality,motivation, and individual interests, and matches the resultsagainst an extensive index of over 400 careers.
产品经理的职责起点是新产品开发,贯穿产品生命周期的全过程。本书按上下游产品管理进行组织。? ? 在上游的新产品开发流程中,作者阐述了如何从市场、产品、行业、公司的角度规划企划方案,并获得老板、销售部、运营部的资源支持,推进新产品的项目流程,实现所有目标,制定和实施新产品发布。? 下游产品的管理核心在于生命周期的管理,营销更是生命周期管理的重中之重。产品经理如何让产品满足客户需求,让客户获得对产品的明确认识;根据客户的价格敏感程度定价;通过推销建立与客户的对话和沟通;精准地选择产品分销渠道,让产品直达目标客户,从而提升产品和产品线的绩效。? ? 本书将帮助产品经理迅速提升竞争优势,实现卓越绩效。? 本书提供了翔实的产品业务理论、实施标准、计划框架、企业案例、高管访谈,帮助产品经理完善纵向
What’s the secret to becoming a millionaire? For years people have asked David Bach, the national bestselling author of Smart Women Finish Rich, Smart Couples Finish Rich and The Finish Rich Workbook, what’s the real secret to getting rich? What’s the one thing I need to do? Now, in The Automatic Millionaire, David Bach is sharing that secret. The Automatic Millionaire starts with the powerful story of an average American couple--he’s a low-level manager, she’s a beautician--whose joint income never exceeds $55,000 a year, yet who somehow manage to own two homes debt-free, put two kids through college, and retire at 55 with more than $1 million in savings. Through their story you’ll learn the surprising fact that you cannot get rich with a budget! You have to have a plan to pay yourself first that is totally automatic, a plan that will automatically secure your future and pay for your present. What makes The Automatic Millionaire unique: * You don’t need a budget * You don’t nee
In this masterpiece of narrative history, acclaimed authorHoward Blum evokes the original "crime of the century" and anaftermath even more dramatic than the crime itself–a seminalepisode in America’s history that would spark national debate anddraw into its orbit master sleuth William J. Burns, crusadinglawyer Clarence Darrow, and industry-shaping filmmaker D. W.Griffith. "Hugely engaging . . . has tremendous verve . . . AmericanLightning throws valuable new light on an episode that seems, forus today, particularly pertinent. Terrorism happened here." –LosAngeles Times "A fast-moving, skillfully constructed account . . . Blum’s styleis cinematic." –Chicago Sun-Times "Compelling . . . a tense detective story." –Seattle Times "A thumping-good drumroll of narrative history . . . thecross-country manhunt reads like a great mystery novel . . . Blumblows the dust off a page of America’s own incendiary past andbrings it to pulsating life." –Dallas Morning News
Over the course of a forty-year career in the worlds oflaw, sports, business, and politics, Ron Shapiro has worked withand advised an incredible variety of people. What he’s found isthat the secret ingredient for getting into the winner’s circle issimply the discipline of methodical preparation: that old-school,step-by-step way of having all your ducks in a row, whether you arean executive getting ready to do a deal or make a speech; a pitcherstudying the traits of opposing hitters and keeping a meticulousnotebook of their strengths and weaknesses; an international tradenegotiator who knows all about the issues and the people on theother side before sitting down at the table; or a surgeon whorehearses like a classical musician. Deep down, you know you should do it. But how often do you wingit and fly by the seat of your pants because “Gosh, I don’t havetime . . . I’ve done this before . . . I know what I’m doing”? Itis obvious that you have to get ready for whatever game you’replaying
The Smithsonian National Air and Space Museum draws morevisitors than any other museum in the world—90,000 a day in thesummertime—and the exhibit of air travel posters featured in thisunique companion volume combines arresting, colorful art, rarearchival material, and a unique approach to aeronautical history.The posters—most of them never before published—featurebarnstormers, gliders, and flying boats, the earliest passengerflights, the first luxury-liners, mail carriers, jets, and muchmore. Spanning a century and a half, they combine the popular artand the commerce of their eras, with both explored in theentertaining, informative text by a longstanding National Air andSpace Museum curator. From 19th-century circus impresarios offeringrides in gaudy hot-air balloons to the sleek 21st-centuryairliners, the posters provide a fascinating illustrated history offlight as it evolved from an exotic realm inhabited only byvisionaries and daredevils into our modern world of speedy jets andfrequent flye
Referring to his first book, It's Not How Good You Are, It'sHow Good You Want to Be, Arden describes himself as "author ofworld's bestselling book," ably demonstrating one nugget of wisdomto be found in his latest: "Great people have great egos; maybethat's what makes them great." Otherwise, the book suggests thatArden is less a great person (or a great author) than a greatformer creative director at advertising powerhouse Saatchi andSaatchi. In the restrictive, often repetitive genre of managementby aphorism, Arden is an original: master of the snappy maxim andeye-catching graphic, Arden advocates unconventional thinking,skipping college, taking risks, being outrageous and failingdramatically. Missing is a page in this book emblazoned "Take myadvice with a grain of salt," or "Triumph for an advertisingcopywriter may be disaster for an accountant." Nevertheless, Mr.Arden's books are a pleasure to peruse. His writing is spare,clever, brisk and pointed. Illustrations are clean and witty. Thinkyou whateve
Nick Friedman and Omar Soliman started themultimillion-dollar franchise College Hunks Hauling Junk when theywere just twenty two, and they’ve been having the time of theirlives ever since. What’s their secret? That's just it--there isn't one. There's no fancy software orcomplicated business schemes. No outside investors or quirky marketniche. They just followed 10 common-sense commandments to buildinga straightforward, fun, and successful business that does a simplejob well. Anyone can understand it, and anyone can doit.
Discusses how to create products/services tailored to yourcustomers' needs, recognizing and rewarding your most profitabletrophy customers, using guarantees to build customer trust, andturning first-time customers into frequent buyers. Softcover. DLC:Customer satisfaction.
Your Map for a Brave New Real-Estate World The days of real-estate mania—when you really couldn’t go wrongwith buying a home, then selling it in a few years for a lot morethan you paid for it—are over. Inflated prices and the “subprime”mortgage crisis have finally burst the bubble. Now, more than ever,it’s important for current and prospective home buyers tounderstand just what they’re getting into when they take thatplunge—and to think smarter when it comes to making the most oftheir biggest asset. The Wall Street Journal. Complete Home Owner’s Guidebook showsreaders how to become savvy home buyers—and eventually owners—notonly in this new, uncertain era but in any market: ? Understand the benefits and pitfalls of owning versusrenting ? Make sense of the housing market—ask the important questions,factor in the unforeseen costs, and explode the big myths of homeownership ? Take advantage of current opportunities if you’re a first-timehome buyer
Thebestsellingsuccessbookofalltimeisupdatedandrevisedwithcontemporaryideasandexamples.ThinkandGrowRichhasbeencalledtheGranddaddyofAllMotivationalLiterature.Itwasthefirstbooktoboldlyask,Whatmakesawinner?Themanwhoaskedandlistenedfortheanswer,NapoleonHill,isnowcountedinthetopranksoftheworld'swinnershimself. ThemostfamousofallteachersofsuccessspentafortuneandthebetterpartofalifetimeofefforttoproducetheLawofSuccessphilosophythatformsthebasisofhisbooksandthatissopowerfullysummarizedinthisone. IntheoriginalThinkandGrowRich,publishedin1937,HilldrawsonstoriesofAndrewCarnegie,ThomasEdison,HenryFord,andothermillionairesofhisgenerationtoillustratehisprinciples.Intheupdatedversion,ArthurR.Pell,Ph.D.,anationallyknownauthor,lecturer,andconsultantinhumanresourcesmanagementandanexpertinapplyingHill'sthought,deftlyinterweavesanecdotesofhowcontemporarymillionairesandbillionaires,suchasBillGates,MaryKayAsh,DaveThomas,andSirJohnTempleton,achievedtheirwealth.Outmodedorarcaneterminologyandexamplesarefaithfullyrefreshedtopreclude
In this laugh-out-loud personal journey , acclaimed authorMeghan Daum explores the perils and pleasures of believing thatonly a house can make you whole. From her teenage apartmentfantasies and her mother’s decorating manias to her own “hiddenroom” dreams and the bungalow she eventually buys on her own, Life Would Be Perfect If I Lived in That House is the truestory of one woman’s quest for the four perfect walls to callhome.
本书选取88个极具代表性的美容化妆品销售情景,是销售人员每天都会遇到,却又难以应对的问题。每个销售情景均以客户需求为出发点,以美容化妆品销售人员的沟通技能为线索,按“常见应对”“引导策略”“话术范例”“方法技巧”和“举一反三”共五个部分逐一讲述,简洁易懂,即学即用!?本书是美容化妆品企业及门店销售人员及其主管、经销商的实战宝典,更是馈员工及经销商的礼物。美容化妆品销售人员每天只需花上几分钟学3句销售妙语,30天即可达到妙语连珠、业绩飙升的效果!???
Corporate candy giants Milton Hershey and Forrest Mars builtbusiness empires out of one of the world's most magical,sought-after substances: chocolate. In The Emperors of Chocolate,Jo?l Glenn Brenner--the first person to ever gain access to thehighly secretive companies of Hershey and Mars--spins a uniquestory that takes us inside a world as mysterious as Willy Wonka'sChocolate Factory. Packed with flavorful stories and outrageouscharacters that give the true scoop on this real-life candyland,The Emperors of Chocolate is a delectable read for business buffsand chocoholics alike. Start reading and you'll soon be hungry formore.