Every decision, from buying a home to grabbing a daily latte,has costs and benefits-personal as well as financial. The Real Costof Living helps you make better decisions, both big and small-decisions that involve money, but aren't all about money.Well-known personal finance expert Carmen Ulrich makespersonal finance personal and takes into account that we all havemotivations that go way beyond number crunching. From marriage andfamily to career, investing, and more, Carmen examines the "realcost" of the choices we all make every day. * Is deciding whether to go back to work full-time after you havea child really all about money? Should it be? * Is prepaying a mortgage a smart-money move, or is it reallyabout craving security and stability-and which means more toyou? * How much do your bad habits really cost you? And is savingthousands of dollars enough of a motivation to get you tostop? * Are college degrees really worthwhile? And if so, how can youmaximize the odds of gaining
The international bestseller on the extent to which personalfreedom has been eroded by government regulations and agencieswhile personal prosperity has been undermined by governmentspending and economic controls. New Foreword by the Authors;Index.
If you are a baby boomer nearing fifty and you haven't saved adime, don't panic. Charles Schwab, one of America's most trustedand respected names in financial services will help you takecontrol of your financial life.In You're Fifty -- Now What? hewalks even the most inexperienced person through the process ofinvesting money to prepare for tomorrow, while offering solidanswers to tough questions. He helps you figure out exactly whatyou'll need for your retirement, how to maximize the best earningand investing years of your life, and how to work out your wisestbalance of asset allocation by offering straightforward advice thatenables you to put your affairs in order and your mind at ease.
When Guerrilla Marketing was first published in 1983, JayLevinson revolutionized marketing strategies for the small-businessowner with his take-no-prisoners approach to finding clients. Basedon hundreds of solid ideas that really work, Levinson's philosophyhas given birth to a new way of learning about market share and howto gain it. In this completely updated and expanded fourth edition,Levinson offers a new arsenal of weaponry for small-businesssuccess including * strategies for marketing on the Internet(explaining when and precisely how to use it) * tips for using newtechnology, such as podcasting and automated marketing * programsfor targeting prospects and cultivating repeat and referralbusiness * management lessons in the age of telecommuting andfreelance employees Guerrilla Marketing is the entrepreneur'smarketing bible -- and the book every small-business owner shouldhave on his or her shelf.
