What is that makes urban myths so persistent but many everydaytruths so eminently forgettable? How do newspapers set aboutensuring that their headlines make you want to read on? And why dowe remember complicated stories but not complicated facts? In thecourse of over ten years of study, Chip and Dan Heath haveestablished what it is that determines whether particular ideas orstories stick in our minds or not, and "Made to Stick" is thefascinating outcome of their painstaking research.Packed full ofcase histories and thought-provoking anecdotes, it shows, amongother things, how one Australian scientist convinced the world he'ddiscovered the cause of stomach ulcers by drinking a glass filledwith bacteria, how a gifted sports reporter got people to watch afootball match by showing them the outside of the stadium, and howhigh-concept pitches such as 'Jaws on a spaceship' ("Alien") and'Die Hard on a bus' ("Speed") convince movie executives to investvast sums of money in a project on the basis of almost noinformati

“Excellent. . . . A funny and moving memoir, it is one of thefrankest accounts of race relations in America in recent years.”–The New York Times Book Review“With clarity, courage, and a deepfamiliarity with his literary predecessors–from James Joyce toJames Baldwin–Clemens has written a book as riven, wounded, and yetsurprisingly durable as its subject.” –Jeffrey Eugenides, author ofMiddlesex“Compelling. . . . his relationship to Detroit is rich andcomplex, brimming with experiences both hurtful and redemptive.”–The Los Angeles Times“Marvelous. . . . Passionate, intelligent.”–Entertainment Weekly

The Great Inflation in the 1960s and 1970s, notes award-winning columnist Robert J. Samuelson, played a crucial role in transforming American politics, economy, and everyday life. The direct consequences included stagnation in living standards, a growing belief both in America and abroad that the great-power status of the United States was ending, and Ronald Reagan s election to the presidency in 1980. But that is only half the story. The end of high inflation led to two decades of almost uninterrupted economic growth, rising stock prices and ever-increasing home values. Paradoxically, this prolonged prosperity triggered the economic and financial collapse of 2008 and 2009 by making Americans from bank executives to ordinary homeowners overconfident, complacent, and careless. The Great Inflation and its Aftermath , Samuelson contends, demonstrated that we have not yet escaped the boom-and-bust cycles common in the nineteenth and early twentieth centuries. This is a sobering tale essential for anyone wh

Most managers know that revitalization in their companies mustoccur from the ground up. But how to get that message to employeeswithout applying the kind of pressure that makes them even lessproductive? The answer is empowerment. In this motivating book, youwill find specific strategies designed to help you encourageresponsibility, acknowledgment, and creativity so that employeesfeel they "own" their jobs. It's all here, in an accessible guidefor the successful managers of tomorrow.

This fun, info-packed guide is the perfect book for thoseseeking personal or career success and improved communicationskills. Sarah Ivens, bestselling author of "A Modern Girl's Guideto Etiquette", tells you how to network with integrity, how to winfriends, work a room at social occasions and get ahead in business.Ideas to improve your confidence along with case studies ofsuccessful networkers will help you become the successful woman youwant to be. The topics covered include: basic etiquette and bodylanguage; conversation starters; the art of communication; socialsituations; hosting an event; friendships and dating; and, in theoffice.

During her two decades at The New England Journal of Medicine,Dr. Marcia Angell had a front-row seat on the appalling spectacleof the pharmaceutical industry. She watched drug companies strayfrom their original mission of discovering and manufacturing usefuldrugs and instead become vast marketing machines with unprecedentedcontrol over their own fortunes. She saw them gain nearly limitlessinfluence over medical research, education, and how doctors dotheir jobs. She sympathized as the American public, particularlythe elderly, struggled and increasingly failed to meet spiralingpre*ion drug prices. Now, in this bold, hard-hitting new book,Dr. Angell exposes the shocking truth of what the pharmaceuticalindustry has become–and argues for essential, long-overduechange. Currently Americans spend a staggering $200 billion each year onpre*ion drugs. As Dr. Angell powerfully demonstrates, claimsthat high drug prices are necessary to fund research anddevelopment are unfounded: The truth is that drug compa

Over the course of a forty-year career in the worlds oflaw, sports, business, and politics, Ron Shapiro has worked withand advised an incredible variety of people. What he’s found isthat the secret ingredient for getting into the winner’s circle issimply the discipline of methodical preparation: that old-school,step-by-step way of having all your ducks in a row, whether you arean executive getting ready to do a deal or make a speech; a pitcherstudying the traits of opposing hitters and keeping a meticulousnotebook of their strengths and weaknesses; an international tradenegotiator who knows all about the issues and the people on theother side before sitting down at the table; or a surgeon whorehearses like a classical musician. Deep down, you know you should do it. But how often do you wingit and fly by the seat of your pants because “Gosh, I don’t havetime . . . I’ve done this before . . . I know what I’m doing”? Itis obvious that you have to get ready for whatever game you’replaying

Providing readers with a much-needed practical, workable, andrealistic approach to the life choices and new opportunities thatface us when we reach our 50s and beyond, Marie Lacheze writes forall men and women looking to make changes at a certain age. Whetheryou are middle aged and planning for the future or already retired;whether you have traditional values, living partners, andsupportive families; or whether you don't have close families or awide network of friends to fall back on and see yourself as somehow"different," this book is for you. Marie Lacheze has talked to andcounseled hundreds of people and has found that there is no easydefinitive answer to these most...

Because starting a small business is not only a huge financialrisk but also a complete lifestyle change, anyone who wants to behis or her own boss needs to approach entrepreneurship thoughtfullyand with careful planning. That’s why there is no better resourcethan The Wall Street Journal Complete Small Business Guidebook, apractical guide for turning your entrepreneurial dreams into asuccessful company, from America’s most trusted source of financialadvice. It answers would-be business owners’ biggest question—howdo I fund my venture?—then explains the mechanics of building,running and growing a profitable business. You’ll learn: ? How to write a winning business plan ? Secrets to finding extra money during the lean years andbeyond ? Ways to keep your stress in check while maintaining a work/lifebalance ? How to manage your time, including taking vacations anddealing with sick days ? Strategies for keeping your business running smoothly—frominvesting in technology to hiring the right peop