《金融建模:以Excel为工具(英文版)》基于作者弗兰克·休米·科格三世(Frank Hugh Koger III)所教的同名课程。在书中,作者将建模理论与金融实践相结合,系统、全面地阐释了如何通过E
The Eleventh Edition of this highly-regarded introductory text emphasizes inference and sound decision-making through its extensive coverage of data collection and analysis. McClave develops statistical thinking and teaches students to properly assess the credibility of inferences–from the vantage point of both the consumer and the producer. This edition incorporates more exercises and more visual features, such as redesigned end-of-chapter summaries and an increased use of applets. This text assumes a mathematical background of basic algebra. Datasets and other resources (where applicable) for this book are available here.
For undergraduate and graduate courses in AIS. The market-leading book that delivers the most comprehensive and flexible coverage of the four major approaches to teaching AIS. Instructors can easily reorder chapters, and focus on what you want: (a) transaction cycles and controls; (b) systems life cycle; (c) databases and data modeling; or (d) computer-based controls, fraud, and auditing.
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Much has changed in the marketplace since the last edition of this widely popular text. Today’s business environment – which is influenced by the 2001 terrorist attacks, the lightning speed of advances in technology, increasing globalization of commerce, and other events – offers unique challenges and opportunities for logistics managers. Contemporary Logistics, 9e ensures your students are well prepared. Packed with the latest theory, solid fundamentals, and countless real-world examples, this market leader delivers comprehensive coverage in a lively presentation that reflects the fun and excitement of the logistics discipline.
Adopting an innovative, open-learning approach to introduce the main principles of financial management in an accessible, non-technical way, this fully updated 5th edition provides a unique focus on the practical application of financial management and its role in decision-making.
This is a special international edition of an established title widely used by colleges and universities throughout the world. Pearson Education International published this special edition for the benefit of students outside the United States and Canada.If you purchased this book within the United States or Canada you should be aware that it has been wrongfully imported without the approval of the Publisher or the Author.
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: New! Thorough integration of Web 2.0 application throughout the book, including updates and examples for students and lecturers now available from the author through Twitter. New! Each chapter-opening vignette is now linked to an end-of-chapter case with discussion questions. New! 4-color text design and reorganization of the chapters. Updated! Culture Watch features draw students' attention to the possible challenges faced by international marketing by giving examples from across the globe. Updated! Closing case studies from the Middle East, South Africa, Europe, Asia, and Australia apply the discussed theories to a real company example.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Laudon and Laudon continue to define the MIS course with their latest comprehensive text. Management Information Systems, provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner. The latest revision of this text focuses on MIS and business with greater clarity and depth.
Intercultural Communication illustrates the dynamic role intercultural communication plays today in social problems, the workplace, health care settings, mass media, and history through a layered and contextualized perspective. Interpersonal communication concepts are looked at through the lenses of individual, interpersonal, organizational, and societal/cultural perspectives to help readers understand the context of both their own behavior and that of others. At the same time, the perspective emphasizes that people have agency and individuals can make a difference to address social problems.
本书是“十三五”普通高等教育本科部委级规划教材中的一种,内容主要包括中国传统纺织文化;新中国纺织业成就;“一带一路”与中国纺织发展前景;新型纤维的制备技术及研发进展;优选短纤维纺纱技术;织造技术的数字化、自动化及智能化;智能纺织品、高端产业用纺织等纺织前沿技术;优选织物染色及功能处理技术。本书主要作为纺织类高等院校本科教学用教材,来华留学英语授课教材,也可供中—英双语授课选作教材或者参考书,还可为纺织工程高级专业技术人员提供参考。
For a course in Business Intelligence, or as a supplement for Introduction to MIS, Business Strategy, or MBA Technology Management As Business Intelligence (BI) evolves from an executive support tool to the primary system implemented in almost all medium and large companies, this is the only book that gives students the BI foundation needed to excel as a manager and decision maker in today’s new world.
"Split-page" Design: The unique format of this text enables students to study and learn with ease. All they have to do is cover the right-hand side of the page, work through the problems on the left-hand side, and then check their workbook. This method is ideal for comprehension. Essentials of Accounting, 10/e, is a self-teaching, self-paced introduction to financial accounting for active users of business data. Basic Concepts; Balance Sheet Changes: Income Measurement; Accounting Records and Systems; Revenues and Monetary Assets; Expense Measurement: The Income Statement; Inventories and Cost of Sales; Noncurrent Assets and Depreciation; Liabilities and Equities; Statement of Cash Flows; Analysis of Financial Statements; Nonprofit Financial Statements; International Financial Reporting Standards. For active users of business data who want to expand their knowledge or refresh their skills.
For managerial communication courses. Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
This comprehensive text explores the entire range of research methodologies in psychology, using a carefully constructed programmatic approach to introduce topics and systematically build on the earlier presentations. This text emphasizes research concepts, as well as specific, technical research strategies, to help students develop an understanding of the underlying rational-empirical processes of science and to gain specific research skills. It provides clearly written explanations of concepts and numerous examples drawn from all areas of psychology to enable students to develop sophisticated understanding of the research process.