筛选:
    • New Science of Retailing(ISBN=9781422110577)
    •   ( 2 条评论 )
    • Marshall Fisher马歇尔·费舍尔Ananth Raman安南思·拉曼) 著 /2010-06-01/ Perseus
    • Retailers today are drowning in data but lacking in insight:They have huge volumes of information at their disposal. Butthey're unsure of how to sort through it and use it to make smartdecisions. The result? They're struggling with profit-sappingsupply chain problems including stock-outs, overstock, anddiscounting. It doesn't have to be that way. In The New Science of Retailing,supply chain experts Marshall Fisher and Ananth Raman explain howto use analytics to better manage your inventory for faster turns,fewer discounted offerings, and fatter profit margins. Featuring case studies of retailing exemplars from around theworld, this practical new book shows you how to: · Mine your sales data to identify "homerun" products you'remissing · Reinvent your forecasting and pricing strategies · Build end-to-end agility into your supply chain · Establish incentives that align your supply chain partnersbehind shared objectives · Extract maximum value from technologi

    • ¥129.5 折扣:5折
    • End of Oil(ISBN=9780618562114) 英文原版
    •   ( 3 条评论 )
    • Paul Roberts 著 /2011-12-01/ Houghton Mifflin Harcourt
    • You live in this world. You use oil. You must read this book.The situation is alarming and irrefutable: within thirty years,even by conservative estimates, we will have burned our way throughmost of the oil that is readily available to us. Already, thecostly side effects of dependence on fossil fuel are taking theirtoll. Even as oil-related conflict threatens entire nations,individual consumers are suffering from higher prices at the gaspump, rising health problems, and the grim prospect of long-termenvironmental damage. In this frank and balanced investigation,Paul Roberts offers a timely wake-up call. He talks to both oiloptimists and oil pessimists, delves deep into the economics andpolitics of oil, and considers the promises and pitfalls ofalternatives such as wind power, hybrid cars, and hydrogen. A newafterword brings the book up to the minute. Brisk, immediate, andaccessible, this is essential reading for anyone who uses oil,which is to say every one of us.

    • ¥77.4 折扣:6折
    • The Worldly Philosophers: The Lives, Times And Ideas Of The
    •   ( 18 条评论 )
    • Robert L. Heilbroner /2004-12-01/ SCRIBNER
    • This is a book about a handful of men with a curious claim to fame. By all the rules of schoolboy history books, they were nonentities: they commanded no armies, sent no men to their deaths, ruled no empires, took little part in history-making decisions. A few of them achieved renown, but none was ever a national hero; a few were roundly abused, but none was ever quite a national villain. Yet what they did was more decisive for history than many acts of statesmen who basked in brighter glory, often more profoundly disturbing than the shuttling of armies back and forth across frontiers, more powerful for good and bad than the edicts of kings and legislatures. It was this: they shaped and swayed men's minds. And because he who enlists a man's mind wields a power even greater than the sword or the scepter, these men shaped and swayed the world. Few of them ever lifted a finger in action; they worked, in the main, as scholars -- quietly, inconspicuously, and without much regard for what the world had to say abou

    • ¥80 折扣:5折
    • Executing Strategy(ISBN=9781422128893)
    •   ( 2 条评论 )
    • Harvard Business School Press哈佛商学院出版社) 著 /2009-07-01/ Perseus
    • Every day on the job, you face common challenges. And you needimmediate solutions to those challenges. The Pocket Mentor Seriescan help. Each book in the series is packed with handy tools,self-tests, and real-life examples to help you identify yourstrengths and weaknesses and hone critical skills. Whether you'reat your desk, in a meeting, or on the road, these portable, conciseguides enable you to tackle the daily demands of your work withspeed, savvy, and effectiveness. The latest volume in the series: Executing Strategy That strategy you've defined for your group isbrilliant--promising better market share, higher profits, or someother impressive business result. But your strategy won't deliverthe expected outcomes if you and your group don't execute itthatis, if you don't put it into action by implementing the rightstrategic initiatives. This volume helps you master the challenging art of strategyexecution. You'll learn how to: -Craft action plans for the strategic initiatives

    • ¥43 折扣:5折
    • RICHEST MAN WHO EVER LIVED(ISBN=9780385516662) 英文原版
    •   ( 6 条评论 )
    • Steven K. Scott 著 /2006-02-01/ Random House US
    • In this short, powerful book, multimillionaire and bestsellingauthor Steven K. Scott reveals King Solomon’s breakthroughstrategies to achieve a life of financial success and personalfulfillment. Steve Scott flunked out of every job he held in his first six yearsafter college. He couldn’t succeed no matter how hard he tried.Then Dr. Gary Smalley challenged him to study the book of Proverbs,promising that in doing so he would achieve greater success andhappiness than he had ever known. That promise came true, makingScott a millionaire many times over. In The Richest Man Who Ever Lived, Scott reveals Solomon’s key forwinning every race, explains how to resolve conflicts and turnenemies into allies, and discloses the five qualities essential tobecoming a valued and admired person at work and in your personallife. Scott illustrates each of Solomon’s insights and strategieswith anecdotes about his personal successes and failures, as wellas those of such extraordinary people as Benjamin Franklin, ThomasEdis

    • ¥86.5 折扣:5折
    • 魔鬼经济学FREALONOMICS
    •   ( 4 条评论 )
    • Steven D. LevittStephen J. Dubner 著 /1970-01-01/ Oversea Publishing House
    • Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in coommon? Why do drug dealers still live with their mums? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the stuff and riddles of everyday life - from cheating and crime to sports and child rearing - and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book:Freakonomics 作者简介 Steveb D. Levitt teaches economics at the University of Chicago. He recently received the John Bates Clark Medal, awarded every two years to the best American economist under forty. Stephen J. Dubner lives in N

    • ¥68 折扣:5折
    • Time-Driven Activity-Based Costing(ISBN=9781422101711)
    •   ( 1 条评论 )
    • Robert S. Kaplan罗伯特·S·卡普兰Steven R. Anderson史蒂文·R·安德森) 著 /2007-03-01/ Perseus
    • In the classroom, ABC looks like a great way to manage acompany’s resources. But many executives who have tried toimplement ABC on a large scale in their organizations have foundthe approach limiting and frustrating. Why? The employee surveysthat companies used to estimate resources required for businessactivities proved too time-consuming, expensive, and irritating toemployees. This book shows you how to implement time-driven activity-basedcosting (TDABC), an easier and more powerful way to implement ABC.You can now estimate directly the resource demands imposed by eachbusiness transaction, product, or customer. The payoff? You spendless time and money obtaining and maintaining TDABC data—and moretime addressing problems that TDABC reveals, such as inefficientprocesses, unprofitable products and customers, and excesscapacity. The authors also show how to use TDABC to link strategicplanning to operational budgeting, to enhance the due diligenceprocess for mergers and acquisitions, and to supp

    • ¥194.5 折扣:5折
    • BEGINNER'S GUIDE TO WORLD ECON(ISBN=9780375725791)
    •   ( 6 条评论 )
    • Randy Charles Epping 著 /2001-05-01/ Random House US
    • 在线阅读本书 In the past decade of rapid change in the world economy, RandyCharles Epping's Beginner’s Guide to the World Economy hasbeen the most reliable tool for keeping track of what's happening.The third edition updates the information in previous editions andexplains many new concepts. What is the new economy? What is globalization? Is the euro thefinal seal on European Union? How is e-commerce transforming ourworld beyond economics? What is virtual money, and does it havereal value? How do social concerns and societal ills (drugs,poverty, AIDS, endangered natural resources) play a part in therapidly changing world economy. What are multinationals, and dothey signal the end of nationalism? These and many other pertinentissues are concisely addressed in the most accessible primer forthose who want to be economically literate (and who doesn't?).

    • ¥64.5 折扣:5折
    • Time-Driven Activity-Based Costing
    •   ( 0 条评论 )
    • Robert S. Kaplan罗伯特·S·卡普兰Steven R. Anderson史蒂文·R·安德森) 著 /2007-03-01/ Perseus
    • In the classroom, ABC looks like a great way to manage acompany’s resources. But many executives who have tried toimplement ABC on a large scale in their organizations have foundthe approach limiting and frustrating. Why? The employee surveysthat companies used to estimate resources required for businessactivities proved too time-consuming, expensive, and irritating toemployees. This book shows you how to implement time-driven activity-basedcosting (TDABC), an easier and more powerful way to implement ABC.You can now estimate directly the resource demands imposed by eachbusiness transaction, product, or customer. The payoff? You spendless time and money obtaining and maintaining TDABC data—and moretime addressing problems that TDABC reveals, such as inefficientprocesses, unprofitable products and customers, and excesscapacity. The authors also show how to use TDABC to link strategicplanning to operational budgeting, to enhance the due diligenceprocess for mergers and acquisitions, and to supp

    • ¥194.5 折扣:5折
    • Backstory(ISBN=9780143034636)
    •   ( 0 条评论 )
    • Ken Auletta 著 /2004-12-01/ Penguin
    • America’s foremost analyst of media and journalism, NewYorker columnist and national bestselling author Ken Aulettahas been called the "James Bond of the media world"( BusinessWeek ) for his unparalleled access to news sources,keen analysis, smooth writing style, and uncompromising commitmentto his profession. In Backstory, Auletta’s piercing gaze sweepsinto every corner of a subject that has generated tremendous noisebut precious little clear thinking: the state of today’s media.From Howell Raines and the New York Times to Roger Ailes andFox News to the fractious relationship between President Bush andthe press, the essays in Backstory survey the troubledlandscape of the people and institutions who tell Americans what tobelieve. Comprehensive, trenchant, and unflinchingly honest, Backstory is a book that only Ken Auletta could write.

    • ¥76.2 折扣:6折
    • Setting Goals(ISBN=9781422128916)
    •   ( 2 条评论 )
    • Harvard Business School Press哈佛商学院出版社) 著 /2009-12-01/ Perseus
    • Every day on the job, you face common challenges. And you needimmediate solutions to those challenges. The Pocket Mentor Seriescan help. Each book in the series is packed with handy tools,self-tests, and real-life examples to help you identify yourstrengths and weaknesses and hone critical skills. Whether you'reat your desk, in a meeting, or on the road, these portable, conciseguides enable you to tackle the daily demands of your work withspeed, savvy, and effectiveness. The latest volume in the series: Setting Goals Setting goals is a key part of any manager's job. Through goalsetting, you define business outcomes that you and your team willaccomplish collectively and individually. Managed effectively, thegoal-setting process creates a long-term vision that motivates youand your employees to reach even the most challengingobjectives. Use this book to start setting goals more skillfully in yourgroup. You?ll find a wealth of suggestions to help you: -Define unit and individual go

    • ¥43 折扣:5折
    • Frommer'S Cancun & The Yucatan 2012(ISBN=9781118027387) 英文原版
    •   ( 3 条评论 )
    • Christine Delsol 等著 /2011-09-01/ Wiley
    • Full-color throughout Free full-color, foldout map Completely updated every year Insider tips to help you experience authentic Mexico, even inCancún—from the best palapa restaurants and food carts to thefinest Maya hammocks and pottery for sale Pointers on where to find the finest seafood straight from thesea, the hippest dance clubs right on the beach, and accommodationsto suit your taste and budget—whether in the lap of luxury, a beachhut without electricity, a restored hacienda, or a cozy colonialinn First-hand advice on the most dazzling, secluded, or liveliestbeaches to suit your taste; the richest dive spots and cenotes; thebusiest nesting grounds and flyways for birdwatchers; and the besttimes and seasons to fish for marlin, tuna, barracuda, and otherCaribbean species Useful Spanish glossary, Maya phrases, and a menu reader willhave you ordering cervezas in no time Insightful commentary on Maya architecture, from Tulum on thecoast to Chichén Itzá

    • ¥97.1 折扣:5.6折
    • Building Financial Models With Microsoft Excel, Second Editi
    •   ( 1 条评论 )
    • K. Scott Proctor 编 /2009-12-01/ Wiley
    • A proven guide to building financial models from scratch The"Second Edition "of "Building Financial Models with Microsoft Excel+ CD-ROM" provides beginning and intermediate level computer userswith step-by-step instructions on building financial models usingMicrosoft Excel 2007-the most popular spreadsheet programavailable. The accompanying CD-ROM contains Excel worksheets thattrack the course of the book and allow you to build your ownfinancial models. This comprehensive resource also covers importanttopics such as the concepts of valuation, sensitivity analysis, andcontribution margin. Offers accessible guidance on buildingfinancial models using Excel 2007 Illustrates how to integratefinancial statements such as the balance sheet, income statement,and statement of cash flows Covers the basics of building and usinga Capitalization Table Discusses how to best present a financialmodel Incorporating financial models into business decisions hasbecome an essential element of good business practice, and thisbook

    • ¥362.4 折扣:6折
    • The China Strategy: Harnessing the Power of the World's Fast
    •   ( 0 条评论 )
    • Edward Tse 著 /2010-03-01/ PGW
    • No major enterprise or financial institution can avoid doing business with China—if not directly, then through myriad hidden connections. Global businesses either use Chinese resources or sell to and in China or compete with companies that do. Because there’s no avoiding China, business leaders need a framework that orders the different (and seemingly contradictory) streams of data that hint at its future. That framework is The China Strategy. In this invaluable book, Edward Tse explains the ever-changing nature of China's business environment, its increasingly complex relationship with the rest of the world, and the global business implications—not just for our current environment but for the next decade. Change, Tse argues, is taking place in non-linearly. Some dimensions (like Chinese entrepreneurship) are expanding exponentially, while others (like the value of China's labor arbitrage) may be reaching a plateau. Eschewing easy explanations, Tse shows how to build and execute a global

    • ¥124.5 折扣:5折
    • BIOGRAPHY OF THE DOLLAR(ISBN=9780307339867)
    •   ( 2 条评论 )
    • Craig Karmin 编 /2008-02-01/ Random House US
    • Will the sun set on the greatest currency in the history ofthe world? For decades the dollar has been the undisputed champ. It’s not onlythe currency of America but much of the world as well, the fuel ofglobal prosperity. As the superengine of the world’s onlysuperpower, it’s accepted everywhere. When an Asian company tradeswith South America, those transactions are done in dollars, thecurrency of international business. But for how much longer? Economists fear America is digging a holewith an economy based on massive borrowing and huge deficits thatcloud the dollar’s future. Will the buck be eclipsed by the euro oreven China’s renminbi? Should Americans worry when the value of themighty U.S. dollar sinks to par with the Canadian “loonie”? Craig Karmin’s in-depth “biography” of the dollar explores theseissues. It also examines the green-back’s history, allure, andunique role as a catalyst for globalization, and how the Americanbuck became so almighty that $ became perhaps the most po

    • ¥112 折扣:5折
    • Good Value
    •   ( 0 条评论 )
    • Stephen Green 著 /2010-02-01/ Perseus
    • "Can one be both an ethical person and an effectivebusinessperson? Stephen Green, an ordained priest and the chairmanof HSBC, thinks so. In Good Value, Green confronts some of the mostvexing questions of our age and argues that despite its recentlapses, the global financial industry is more necessary than ever.Also necessary, however, are good businesspeople who look to theirprinciples and not just their profit margins." "In order tounderstand the turbulence of the present, Green begins by retracingthe history of the global economy and its financial systems, fromancient government granaries in Alexandria to the Italian banksthat flourished during the Renaissance. He finds that free marketsare a persistent phenomenon throughout history. A highly efficientallocator of capital that has delivered huge advantages tohumanity, the marketplace has also abandoned over a billion peopleto extreme poverty, encouraged overconsumption and debt, ravagedthe environment, and allowed the greed and short-sightedness of t

    • ¥129.6 折扣:6折
    • 全球战略重新定义Redefining Global Strategy
    •   ( 0 条评论 )
    • Pankaj Ghemawat 著 /2008-02-02/ Oversea Publishing House
    • Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally. In this “semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for: Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Tracking the implications of particular border-crossing moves for your company’s ability to create value. Creating superior perfo

    • ¥137.5 折扣:5折
    • The Curse of the Mogul(ISBN=9781591843900)
    •   ( 0 条评论 )
    • Ava Seave 著 /2012-01-01/ Penguin
    • If Rupert Murdoch and Sumner Redstone are so smart, why aretheir stocks long-term losers? We live in the age of big Media, with the celebrity mogulstelling us that "content is king." But for all the excitement,glamour, drama, and publicity they produce, why can't these mogulsand their companies manage to deliver better returns than you'd getfrom closing your eyes and throwing a dart? The Curse of the Mogullays bare the inexcusable financial performance beneath big Media'sfalse veneer of power. By rigorously examining individual media businesses, the authorsreveal the difference between judging a company by how many timesits CEO is seen in SunValley and by whether it generatesconsistently superior profits. The book is packed with enoughsharp-edged data to bring the most high-flying, hot-air filledmogul balloon crashing down to earth.

    • ¥60 折扣:5.5折
    • Introduction to the Replica Theory of Disordered Statistical
    •   ( 0 条评论 )
    • Viktor Dotsenko 著 /2012-01-01/ Cambridge University Press
    • This book describes the statistical mechanics of classicalspin systems with quenched disorder. The first part of the bookcovers the physics of spin-glass states using results obtainedwithin the framework of the mean field theory of spin glasses. Thetechnique of replica symmetry breaking is explained in detail,along with a discussion of the underlying physics. The second partis devoted to the theory of critical phenomena in the presence ofweak quenched disorder. This includes a systematic derivation ofthe traditional renormalization group theory, which is then used toobtain a new 'random' critical regime in disordered vectorferromagnets and in the two-dimensional Ising model. The third partof the book describes other types of disordered systems, relatingto new results at the frontiers of modern research. The book issuitable for graduate students and researchers in the field ofstatistical mechanics of disordered systems.

    • ¥250.5 折扣:5折
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