Closing individual sales, in most businesses, is not enough forsuccess. Success depends on developing profitable lifetimerelationships with customers. But gaining customer loyalty requireshard work, care, and attentiveness. In this book, you'll learn toassess the lifetime value of a customer, and why it makes sense tobuild loyalty among your target customers. You'll also learnto: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction,customer loyalty, employee capability, and companyprofitability - Build and refine a process for delivering extraordinary value toyour customers
The Useless Information Society’s latest collection, The Amazing Book of Useless Information, will answer questions readers never even knew they had. From space travel to the history of jelly beans, this wideranging, brain-teasing, and altogether useless book will give readers information to out-trivialize even their cleverest of companions. Features such fascinating facts as: There is a town in West Virginia called Looneyville Women can talk with less effort than men Lemons have more sugar than oranges And answers to these life-changing questions: What was the Ancient Roman cure for a stomachache? What is a “buckle bunny”? Where is the coldest place in the universe?
The time was the1980s. The place was Wall Street. The game was called Liar’sPoker. Michael Lewis wasfresh out of Princeton and the London School of Economics when helanded a job at Salomon Brothers, one of Wall Street’s premierinvestment firms. During the next three years, Lewis rose fromcallow trainee to bond salesman, raking in millions for the firmand cashing in on a modern-day gold rush. Liar’s Poker is theculmination of those heady, frenzied years—a behind-the-scenes lookat a unique and turbulent time in American business. From thefrat-boy camaraderie of the forty-first-floor trading room to thekiller instinct that made ambitious young men gamble everything ona high-stakes game of bluffing and deception, here is MichaelLewis’s knowing and hilarious insider’s account of an unprecedentedera of greed, gluttony, and outrageous fortune.
Jim Rogers, whose entertaining accounts of his travels around the world -- studying the markets from Russia to Singapore from the ground up-- has enthralled readers, investors and Wall Street aficionados for two decades in such books as Investment Biker, Adventure Capitalist, Hot Commodities and A Bull In China . In his engaging memoir Street Smarts, Rogers offers pithy commentary from a lifetime of adventure, from his early years growing up a na?ve kid in Demopolis, Alabama, to his fledgling career on Wall Street, to his cofounding the wildly successful Quantum Fund. Rogers always had a restless curiosity to experience and understand the world around him. In Street Smarts, he takes us through the highlights of his life in the financial markets, from his school days at Yale and Oxford -- where despite the fact that he didn’t have enough money to afford the appropriate pair of shoes, he coxed the crew and helped to win the Oxford-Cambridge Boat Race as well as the Thames Cup, the first of h
Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A-Z guide to the companies leading this transformation.
How do you decide the best course of action for your companyto take advantage of new opportunities? You must develop a businesscase to explore multiple alternatives before making arecommendation to support a particular option. This book shows youhow to use a business case to define an opportunity, identify andanalyze alternatives, and present your final recommendation to keystakeholders. You'll learn to - Clearly define the opportunity you'll want to address in yourbusiness case - Identify and analyze a range of alternatives - Recommend one option and assess its risks - Create a high-level implementation plan for your proposedalternative - Communicate your case to key stakeholders
A leading financial adviser offers a groundbreaking and simpleapproach to tackling personal finance by breaking down formulasused by the most successful businesses. A troubled economy calls for answers. People need sound,easy-to-follow financial advice that can be implementedimmediately. For the first time, a leading financial adviser hasdeveloped a remarkable set of guidelines to give individuals thesame kind of objective insight into their personal finances thatsuccessful businesses have. Your Money Ratios will help readerseffectively manage debt, invest prudently, and develop a realisticand effective savings plan to ensure both financial success andsecurity. Readers need only plug their income and age intoFarrell's ratios to get an instant picture of their savings statusand overall financial health, as well as a road map for theimportant choices for the future. Some key ratios include: ?? The Capital-to-Income Ratio: how much capital (savings) youshould have if you plan to
You live in this world. You use oil. You must read this book.The situation is alarming and irrefutable: within thirty years,even by conservative estimates, we will have burned our way throughmost of the oil that is readily available to us. Already, thecostly side effects of dependence on fossil fuel are taking theirtoll. Even as oil-related conflict threatens entire nations,individual consumers are suffering from higher prices at the gaspump, rising health problems, and the grim prospect of long-termenvironmental damage. In this frank and balanced investigation,Paul Roberts offers a timely wake-up call. He talks to both oiloptimists and oil pessimists, delves deep into the economics andpolitics of oil, and considers the promises and pitfalls ofalternatives such as wind power, hybrid cars, and hydrogen. A newafterword brings the book up to the minute. Brisk, immediate, andaccessible, this is essential reading for anyone who uses oil,which is to say every one of us.
Sound investment basics. Valueinvesting concentrates on business tangibles and common sense. Thisguide explains these strategies in clear, jargon-free terms, andgives advice on: the importance of knowing the four major parts ofa company?’s annual report and how to read them, how to listen forinsights into the company plans and performance during the CEO?’sdiscussion with analysts, and major strategic investment policiesthat drive value investing and how to select the one right for yourgoals. ?· From an expert financial writer ?· Red-hot investment strategy in this troubled financialclimate ?· Billionaire gurus like Warren Buffet advocate valueinvesting
"believe in this book!"-from the Foreword by Colleen Barrett,president emeritus, Southwest Airlines What makes the difference between having customers who like youand customers who love you? Lots of businesses are respected, but only an elite few havepassionate, loyal, vocal fans. The kind of customers who not onlycome back time and time again, but rave to friends, family, andeven strangers. The kind who can drive explosive growth via e-mail,blogs, Facebook and Twitter. Jeanne Bliss is an expert on what it takes to earn that kind ofcustomer. The bad news, she says, is that there's no shortcut; theworld's biggest marketing budget can't make people love you. Butthe good news is that a company can become beloved-if you commit tofive essential decisions about how to run your business. Bliss has studied and worked with dozens of beloved companies,ranging in size from large to small, from longtime successes likeWegman's and Harley-Davidson, to relatively new companies likeZappos, The
