书目信息 书号： 9780857197689 装 帧： Paperback 作 者： Morgan Housel 页 数： 256 语 言：English 出版社： Harriman House Publishing 开 本： 137.16 x 213.36 x 22.86mm | 254.01g 出版日期：08 Sep 2020 以上信息均为网络信息，仅供参考，具体以实物为准
#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system.
Moneyball is a quest for the secret of success in baseball.Following the low-budget Oakland Athletics, their larger-than-lifegeneral manger, Billy Beane, and the strange brotherhood of amateurbaseball enthusiasts, Michael Lewis has written not only "thesingle most influential baseball book ever" (Rob Neyer, Slate) butalso what "may be the best book ever written on business" (WeeklyStandard). I wrote this book because I fell in love with a story.The story concerned a small group of undervalued professionalbaseball players and executives, many of whom had been rejected asunfit for the big leagues, who had turned themselves into one ofthe most successful franchises in Major League Baseball. But theidea for the book came well before I had good reason to writeit-before I had a story to fall in love with. It began, really,with an innocent question: how did one of the poorest teams inbaseball, the Oakland Athletics, win so many games? With thesewords Michael Lewis launches us into the funniest, smartest, andm
From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently
