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    • Alpha Teach Yourself Accounting in 24 Hours, 2nd Edition(ISB
    •   ( 2 条评论 )
    • Carol Costa 著 /2006-06-01/ Penguin
    • Be a pro in no time … Ideal for bookkeepers, accounting clerks, and small businessowners, this practical guide goes beyond general accountingprinciples to teach readers how to prepare and manage theircompanies’ books. In this new edition, readers will find completelyrevised and updated information on handling sales and services, andupdated tax information reflecting changes in the tax code. ? Perfect for the many practicing accountants who are unlicensedbookkeepers, accounting clerks, and small business owners ? There are 3.1 million accountants, bookkeepers, and accountingclerks in the U.S. ? There are an estimated 23 million small business owners in theU.S., many of whom manage their own books

    • ¥82.6 折扣:6.5折
    • Alpha Teach Yourself Bookkeeping in 24 Hours(ISBN=9781592576
    •   ( 0 条评论 )
    • Carol Costa 著 /2008-01-01/ Penguin
    • Since many small businesses leave the all-important job ofbookkeeping to someone on the staff with no training, there is ademand for this easy, authoritative how-to on the subject. Readerswill find principles and procedures adapted to suit the needs ofvarious types of business operations-from retail to entertainmentto financial institutions.

    • ¥82.5 折扣:6.5折
    • The Five Faces of Genius: Creative Thinking Styles to Succee
    •   ( 2 条评论 )
    • Annette Moser-Wellman 著 /2002-02-01/ Penguin
    • What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and RayKroc, the man who created the McDonald's franchise enterprise, havein common? They have all mastered the skills of creativegenius-essential tools in today's business climate. Having researched the lives and techniques of past and presentgeniuses for this inspiring and provocative new handbook, AnnetteMoser-Wellman helps workers at all levels build and refine theirworking styles. These qualities of creativity-drawn from the therealms of art, science, as well as business-make up the fivedistinct "faces": * Seer-the power to image * Observer-the power to notice details * Alchemist-the power to make connections * Fool-the power to celebrate weakness * Sage-the power to simplify Moser-Wellman shows how we can utilize these creative thinkingstrategies and flourish in the workplace. "It teaches people about the nature of creativity and how tocultivate it." (Fast Company) "Moser-Wellman has given us

    • ¥62.4 折扣:6.5折
    • The Complete Idiot's Guide to Starting and Running a Winery(
    •   ( 2 条评论 )
    • Thomas Pellechia 著 /2008-11-01/ Penguin
    • For many people, owning and running a winery is a dream job.According to Wine Business Monthly, the number of wineries in theU.S. has jumped 26% in less than three years. To carry out thisdream, one must understand that wine making involves both scienceand art. Starting a winery is just like starting any other businessand requires planning and a deep understanding of the industry. InThe Complete Idiot’s Guide to Starting and Running aWinery, readers will learn: ?How to put together a business plan ?Different varieties of grapes and wines ?How to lay out a floor plan and what equipment is needed ?How to promote wines

    • ¥78.6 折扣:6.5折
    • Getting business to come to you(ISBN=9780874778458)
    •   ( 0 条评论 )
    • Paul EdwardsSarah Anne Edwards 编 /1998-07-01/ Penguin
    • The Edwardses (with Douglas) have done it again! Following thesuccess of their classic Working from the Home ( LJ 3/15/85), thenoted home office experts here address the issue of how smallbusinesses can attract customers. While other current titles onsmall and home-based businesses include chapters on marketing,advertising, public relations, direct mail, and sales promotion forthe small and/or home-based business entrepreneur, none do it sowell or so comprehensively as these authors. They offer tips onnetworking, media kits, news releases, radio and TV advertising,and other topics. This well-researched and well-written guide isessential for any library that needs small and/or home-basedbusiness books. (Index and illustrations were not seen.) FortuneBook Club main selection; Rodale Book Club selection; Better Homesand Gardens Book Club selection. - Loraine F. Sweetland, Rebok Memorial Lib., Silver Spring,Md. Copyright 1991 Reed Business Information, Inc. --This textrefers to an out of pri

    • ¥78.6 折扣:6.5折
    • PERFECT PHRASES FOR PROFESSIONAL NETWORK(ISBN=9780071629164)
    •   ( 2 条评论 )
    • Susan Benjamin 著 /2011-12-01/ McGraw-Hill
    • Put these words to work for you Learn the gift of gab and getcloser to your dream job This latest addition to the bestsellingPerfect Phrases series is a must-read for anyone who dreadsnetworking or who has ever fumbled or frozen during important andpossibly career-changing conversations. "Perfect Phrases forProfessional Networking" arms readers with foolproof and versatilephrases that help them take advantage of virtually any professionalnetworking opportunity. KNOW WHAT TO SAY IN ANY SITUATION Fromcocktail parties to industry conferences, association meetings, andeven unexpected run-ins on the street, this book has all the toolsyou need to feel comfortable striking up a conversation, steeringit in the right direction, and following up effectively. Whetheryou're looking for a promotion, considering a career change, orjust hoping to update that rolodex for a rainy day, this handyresource has you covered--including new-media tactics such ase-mail etiquette, rules for social networking, and the proper way

    • ¥65.6 折扣:6.9折
    • Startup: A Silicon Valley Adventure(ISBN=9780140257311)
    •   ( 2 条评论 )
    • Jerry Kaplan 著 /1996-10-01/ Penguin
    • In 1987, Jerry Kaplan embarked on every aspiringentrepreneur's dream--he formed his own company. Startup isKaplan's riveting and insightful story about what it takes tocreate and maintain a company in he computer industry--and how tohandle its remains when the world is not ready to accept what itproposes. This is both an inspiring personal account and athrilling adventure story of what goes on behind the world of thecomputer screen.

    • ¥66.3 折扣:6.5折
    • The Complete Idiot's Guide to Starting and Running a Thrift(
    •   ( 1 条评论 )
    • Ravel BuckleyCarol Costa 编 /2010-01-01/ Penguin
    • A thrifty offering for the prospective thrift-storeowner... In economic times like these, thrift stores have seen a 35%increase in sales in 2008; so what better time to start one? Whilefairly cheap, it is complicated, however. Here, two experts coverthe entire process, including such vital topics as how to: set upthe store on a nonprofit basis; choose a location; get funding; getthe word about donations of saleable items; recruit and managevolunteer staff; sort, price and recycle donations. ?Practical, step-by-step approach to the process ?Troubleshooting tips and best practices that really work ?Funding by and partnering with community organizations

    • ¥78.7 折扣:6.5折
    • The Complete Idiot's Guide to a Successful Family Business(I
    •   ( 2 条评论 )
    • Inc., Family Firm Institute 等著 /2009-08-01/ Penguin
    • It's all in the family Family businesses are the backbone of any economy, but they canpresent a host of challenges that can affect their chances ofsuccess. The Complete Idiot's Guide(r) to a Successful FamilyBusiness is the most current and comprehensive book that tells theproprietors of family concerns how to deal with such unique issues,including expansion beyond the original family business, and familyversus hired management. *80 percent of all businesses in America are family-run *Written by a nationally known author team *Instructive anecdotes about successful businesses providepractical, hands on Advice

    • ¥78.6 折扣:6.5折
    • The Everything Store: Jeff Bezos and the Age of Amazon《一网打尽:
    •   ( 137 条评论 )
    • Brad Stone 著 /2013-12-06/ Hachette
    • The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufactur

    • ¥89 折扣:6.5折
    • The New New Thing: A Silicon Valley Story(ISBN=9780140296464
    •   ( 1 条评论 )
    • Michael Lewis 著 /2001-01-01/ Penguin
    • Michael Lewis was supposed to be writing about how Jim Clark,the founder of Silicon Graphics and Netscape, was going to turnhealth care on its ear by launching Healtheon, which would bringthe vast majority of the industry's transactions online. So why washe spending so much time on a computerized yacht, each featureinstalled because, as one technician put it, "someone saw it onStar Trek and wanted one just like it?" Much of The New New Thing, to be fair, is devoted to the Healtheonstory. It's just that Jim Clark doesn't do startups the way mostpeople do. "He had ceased to be a businessman," as Lewis puts it,"and become a conceptual artist." After coming up with the basicidea for Healtheon, securing the initial seed money, and hiring thepeople to make it happen, Clark concentrated on the building ofHyperion, a sailboat with a 197-foot mast, whose functions arecontrolled by 25 SGI workstations (a boat that, if he wanted to,Clark could log onto and steer--from anywhere in the world).Keeping up with Clark proves

    • ¥66.3 折扣:6.5折
    • Tipping Point 引爆点 当当5星级英文学习产品
    •   ( 50 条评论 )
    • Malcolm Gladwell 著 /2001-05-01/ Little Brown
    • "The best way to understand the dramatic transformation ofunknown books into bestsellers, or the rise of teenage smoking, orthe phenomena of word of mouth or any number of the othermysterious changes that mark everyday life," writes MalcolmGladwell, "is to think of them as epidemics. Ideas and products andmessages and behaviors spread just like viruses do." Althoughanyone familiar with the theory of memetics will recognize thisconcept, Gladwell's The Tipping Point has quite a few interestingtwists on the subject.For example, Paul Revere was able togalvanize the forces of resistance so effectively in part becausehe was what Gladwell calls a "Connector": he knew just abouteverybody, particularly the revolutionary leaders in each of thetowns that he rode through. But Revere "wasn't just the man withthe biggest Rolodex in colonial Boston," he was also a "Maven" whogathered extensive information about the British. He knew what wasgoing on and he knew exactly whom to tell. The phenomenon continuesto this day

    • ¥70.2 折扣:6.5折
    • Naked Consumer: How Our Private Lives Become Public Commodit
    •   ( 3 条评论 )
    • Erik Larson 著 /1994-02-01/ Penguin
    • Some companies gather and sell personal information to assistbusinesses in their marketing campaigns. It this American businessat its finest, or simply a horrible invasion of our privacy? Thisshocking book will make readers think twice before writing theirnext check or going to the grocery store.

    • ¥66.3 折扣:6.5折
    • Tipping Point 引爆点 当当网5星级英文学习产品
    •   ( 9 条评论 )
    • Malcolm Gladwell 著 /2002-02-01/ Little Brown
    • THE TIPPING POINT is the biography of an idea, and the idea isquite simple. It is that many of the problems we face -- from crimeto teenage delinquency to traffic jams -- behave like epidemics.They aren't linear phenomena in the sense that they steadily andpredictably change according to the level of effort brought to bearagainst them. They are capable of sudden and dramatic changes indirection. Years of well-intentioned intervention may have noimpact at all, yet the right intervention -- at just the right time-- can start a cascade of change. Many of the social ills that faceus today, in other words, are as inherently volatile as theepidemics that periodically sweep through the human population:little things can cause them to 'tip' at any time and if we want tounderstand how to confront and solve them we have to understandwhat those 'Tipping Points' are. In this revolutionary new study,Malcolm Gladwell explores the ramifications of this. Not simply forpoliticians and policy-makers, his method provides a new

    • ¥78.7 折扣:6.5折
    • I Love You More Than My Dog: Five Decisions That Drive Extre
    •   ( 1 条评论 )
    • Jeanne Bliss 编 /2012-01-01/ Penguin
    • "believe in this book!"-from the Foreword by Colleen Barrett,president emeritus, Southwest Airlines What makes the difference between having customers who like youand customers who love you? Lots of businesses are respected, but only an elite few havepassionate, loyal, vocal fans. The kind of customers who not onlycome back time and time again, but rave to friends, family, andeven strangers. The kind who can drive explosive growth via e-mail,blogs, Facebook and Twitter. Jeanne Bliss is an expert on what it takes to earn that kind ofcustomer. The bad news, she says, is that there's no shortcut; theworld's biggest marketing budget can't make people love you. Butthe good news is that a company can become beloved-if you commit tofive essential decisions about how to run your business. Bliss has studied and worked with dozens of beloved companies,ranging in size from large to small, from longtime successes likeWegman's and Harley-Davidson, to relatively new companies likeZappos, The

    • ¥62.4 折扣:6.5折
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