Be a pro in no time … Ideal for bookkeepers, accounting clerks, and small businessowners, this practical guide goes beyond general accountingprinciples to teach readers how to prepare and manage theircompanies’ books. In this new edition, readers will find completelyrevised and updated information on handling sales and services, andupdated tax information reflecting changes in the tax code. ? Perfect for the many practicing accountants who are unlicensedbookkeepers, accounting clerks, and small business owners ? There are 3.1 million accountants, bookkeepers, and accountingclerks in the U.S. ? There are an estimated 23 million small business owners in theU.S., many of whom manage their own books

Put these words to work for you Learn the gift of gab and getcloser to your dream job This latest addition to the bestsellingPerfect Phrases series is a must-read for anyone who dreadsnetworking or who has ever fumbled or frozen during important andpossibly career-changing conversations. "Perfect Phrases forProfessional Networking" arms readers with foolproof and versatilephrases that help them take advantage of virtually any professionalnetworking opportunity. KNOW WHAT TO SAY IN ANY SITUATION Fromcocktail parties to industry conferences, association meetings, andeven unexpected run-ins on the street, this book has all the toolsyou need to feel comfortable striking up a conversation, steeringit in the right direction, and following up effectively. Whetheryou're looking for a promotion, considering a career change, orjust hoping to update that rolodex for a rainy day, this handyresource has you covered--including new-media tactics such ase-mail etiquette, rules for social networking, and the proper way

The bestselling Excel book on the market, updated forExcel 2010 As the world's leading spreadsheet application, Excel has a hugeuser base. The release of Office 2010 brings major changes toExcel, so Excel For Dummies comes to the rescue oncemore! In the friendly and non-threatening For Dummies style,this popular guide shows beginners how to get up and running withExcel and helps more experienced users get comfortable with newfeatures. Excel is the number one spreadsheet application worldwide, and Excel For Dummies is the number one guide to using it With the major changes in Microsoft Office 2010, Excel has newfeatures and a new interface design; users need help to get up tospeed The book includes everything you need to know to perform basicExcel 2010 tasks Covers creating and editing worksheets and charts, formattingcells, entering formulas, inserting graphs, designing databaseforms, and adding database records Also covers printing, adding hyperlinks to worksheets, savingworksheets as Web

It's all in the family Family businesses are the backbone of any economy, but they canpresent a host of challenges that can affect their chances ofsuccess. The Complete Idiot's Guide(r) to a Successful FamilyBusiness is the most current and comprehensive book that tells theproprietors of family concerns how to deal with such unique issues,including expansion beyond the original family business, and familyversus hired management. *80 percent of all businesses in America are family-run *Written by a nationally known author team *Instructive anecdotes about successful businesses providepractical, hands on Advice

The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufactur

"The best way to understand the dramatic transformation ofunknown books into bestsellers, or the rise of teenage smoking, orthe phenomena of word of mouth or any number of the othermysterious changes that mark everyday life," writes MalcolmGladwell, "is to think of them as epidemics. Ideas and products andmessages and behaviors spread just like viruses do." Althoughanyone familiar with the theory of memetics will recognize thisconcept, Gladwell's The Tipping Point has quite a few interestingtwists on the subject.For example, Paul Revere was able togalvanize the forces of resistance so effectively in part becausehe was what Gladwell calls a "Connector": he knew just abouteverybody, particularly the revolutionary leaders in each of thetowns that he rode through. But Revere "wasn't just the man withthe biggest Rolodex in colonial Boston," he was also a "Maven" whogathered extensive information about the British. He knew what wasgoing on and he knew exactly whom to tell. The phenomenon continuesto this day

Some companies gather and sell personal information to assistbusinesses in their marketing campaigns. It this American businessat its finest, or simply a horrible invasion of our privacy? Thisshocking book will make readers think twice before writing theirnext check or going to the grocery store.

Change is the one constant in business, and we must adapt orface obsolescence. Yet certain challenges never go away. That'swhat makes this book "must read." These are the 10 seminal articlesby management's most influential experts, on topics of perennialconcern to ambitious managers and leaders hungry forinspiration--and ready to run with big ideas to accelerate theirown and their companies' success. If you read nothing else - full stop - read: Michael Porter on creating competitive advantage and distinguishingyour company from rivals John Kotter on leading change through eight critical stages Daniel Goleman on using emotional intelligence to maximizeperformance Peter Drucker on managing your career by evaluating your ownstrengths and weaknesses Clay Christensen on orchestrating innovation within establishedorganizations Tom Davenport on using analytics to determine how to keep yourcustomers loyal Robert Kaplan and David Norton on measuring your company's strategywith the Balanced Scorecard Rosabeth Moss K

THE TIPPING POINT is the biography of an idea, and the idea isquite simple. It is that many of the problems we face -- from crimeto teenage delinquency to traffic jams -- behave like epidemics.They aren't linear phenomena in the sense that they steadily andpredictably change according to the level of effort brought to bearagainst them. They are capable of sudden and dramatic changes indirection. Years of well-intentioned intervention may have noimpact at all, yet the right intervention -- at just the right time-- can start a cascade of change. Many of the social ills that faceus today, in other words, are as inherently volatile as theepidemics that periodically sweep through the human population:little things can cause them to 'tip' at any time and if we want tounderstand how to confront and solve them we have to understandwhat those 'Tipping Points' are. In this revolutionary new study,Malcolm Gladwell explores the ramifications of this. Not simply forpoliticians and policy-makers, his method provides a new

Based on a unique, customer-centric approach to selling, Howto Say It(r) to Sell It provides practical, real world strategiesproven to significantly increase sales results. Packed with powerwords, concrete examples, useable *s, and specificcommunicative steps, this book is the key to reaching salessuccess.

A friend’s recommendation is more powerful than anyadvertisement. In the world of Facebook, Twitter, and beyond, thatrecommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power ofword-of-mouth marketing to transform your business. Listen to yourcustomers and prospects. Deliver value, excitement, and surprise.And most important, learn how to truly engage your customers andhelp them spread the word

In his 14th book, bestselling author Nicholas Sparks tells theunforgettable story of a man whose brushes with death lead him tothe love of his life. After U.S. Marine Logan Thibault finds a photograph of a smilingyoung woman buried in the dirt during his tour of duty in Iraq, heexperiences a sudden streak of luck -- winning poker games and evensurviving deadly combat. Only his best friend, Victor, seems tohave an explanation for his good fortune: the photograph -- hislucky charm. Back home in Colorado, Thibault can't seem to get the woman inthe photograph out of his mind and he sets out on a journey acrossthe country to find her. But Thibault is caught off guard by thestrong attraction he feels for the woman he encounters in NorthCarolina - Elizabeth, a divorced mother -- and he keeps the storyof the photo, and his luck, a secret. As he and Elizabeth embarkupon a passionate love affair, his secret soon threatens to tearthem apart -- destroying not only their love, but also theirlives. Filled with tender r

"Few books really are 'a joy to read.' This one, full of charmand wisdom, truly is." ( New Scientist ) A Nobel Prize-winningphysicist, a loving husband and father, an enthusiastic teacher, asurprisingly accomplished bongo player, and a genius of the highestcaliber---Richard P. Feynman was all these and more. PerfectlyReasonable Deviations From the Beaten Track --collecting overforty years' worth of Feynman's letters--offers an unprecedentedlook at the writer and thinker whose scientific mind and lust forlife made him a legend in his own time. Containing missives to andfrom such scientific luminaries as Victor Weisskopf, StephenWolfram, James Watson, and Edward Teller, as well as a remarkableselection of letters to and from fans, students, family, and peoplefrom around the world eager for Feynman's advice and counsel, Perfectly Reasonable Deviations From the Beaten Track notonly illuminates the personal relationships that underwrote the keydevelopments in modern science, but also forms the most intimatelook

Praise for the First Edition of MARKETING TO THE SOCIAL WEB: "We've been liberated! Communicating with existing and potential customers used to mean one-way broadcasts of your company's product messages—'buy buy buy' we all said. But Marketing to the Social Web enables smart marketers to communicate in a much better way: by creating compelling content that people actually want to consume and interact with. Larry Weber knows his stuff—he's been part of this revolution from the beginning." —David Meerman Scott, bestselling author of The New Rules of Marketing and PR "I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them. Larry's pragmatic and useful recommendations will help brand builders manage the complexity of social interaction in a digital age." —David Kenny, Chairman and CEO, Digitas, Inc. "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly out

Asked to explain why a few people truly excel, most of usoffer one of two answers. The first is hard work. Yet we all knowplenty of hard workers who have been doing the same job for yearsor decades without becoming great. The other possibility is thatthe elite possess an innate talent for excelling in their field. Weassume that Mozart was born with an astounding gift for music, andWarren Buffett carries a gene for brilliant investing. The troubleis, scientific evidence doesn't support the notion that specificnatural talents make great performers. According to distinguished journalist Geoff Colvin, both the hardwork and natural talent camps are wrong. What really makes all thedifference is a highly specific kind of effort-"deliberatepractice"- that few of us pursue when we're practicing golf orpiano or stockpicking. Based on a wide array of scientific research, Talent Is Overratedshares the secrets of extraordinary performance and shows how toapply these principles. It features the stories o

For the past two decades, Michael Porter's work has toweredover the field of competitive strategy. On Competition, UpdatedEdition brings together more than a dozen of Porter's landmarkarticles from the Harvard Business Review. Five are new to thisedition, including the 2008 update to his classic "The FiveCompetitive Forces That Shape Strategy," as well as new work onhealth care, philanthropy, corporate social responsibility, and CEOleadership. This collection captures Porter's unique ability to bridgetheory and practice. Each of the articles has not only shapedthinking, but also redefined the work of practitioners in itsrespective field. In an insightful new introduction, Porter relateseach article to the whole of his thinking about competition andvalue creation, and traces how that thinking has deepened overtime. This collection is organized by topic, allowing the readereasy access to the wide range of Porter's work. Parts I and IIpresent the frameworks for which Porter is best known f

A cocktail party. A terrorist cell. Ancient bacteria. Aninternational conglomerate. All are networks, and all are a part of a surprisingscientific revolution. Albert-László Barabási, the nation'sforemost expert in the new science of networks, takes us on anintellectual adventure to prove that social networks, corporations,and living organisms are more similar than previously thought.Grasping a full understanding of network science will someday allowus to design blue-chip businesses, stop the outbreak of deadlydiseases, and influence the exchange of ideas and information. Justas James Gleick brought the discovery of chaos theory to thegeneral public, Linked tells the story of the true science of thefuture.

Essential resources for training and HR professionals KennethH. Silber and Lynn Kearny Organizational Intelligence A Guide toUnderstanding the business of your organization for HR, Training,and Performance Consulting Organizational Intelligence To succeed,those who practice as training, HPT, ID, OD, HR, or ITprofessionals must understand the "language of business," and thekey business issues and measures of the organizations we work for.Organizational Intelligence shows how to use the proven BusinessLogics Model to gather and synthesize the information needed tounderstand organizations, and how to align our work to key businessissues, explain it in appropriate language, and measure it in ameaningful way. "Kearny and Silber have taken the complexinterrelated aspects of a business and broken them into componentsand key questions that can help anyone understand the essence ofthat business." —Julie O'Mara, past president, American Society forTraining and Development "This book should be in your professio

The definitive guide to the graphic presentation of information. In today’s data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. , a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn: to choose the best chart that fits your data; the most effective way to communicate with decision makers when you have five minutes of their time; how to chart currency fluctuations that affect global business; how to use color effectively; how to make a graphic “colorful” even if only black and white are available. The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn’t but also you can see the dos and don’ts for yourself. This is an invaluable ref

A game plan for team players in every arena of life--business,family, sports--uses examples from the life of the great basketballcoach to show how any group can combine strengths and talents andbe successful. Reprint. No one knows the dynamics of a winning team better than Pat Riley,one of pro basketball's most successful coaches. The Winner Withinis his game plan for team players in every aspect of life:business, family, or sports. Riley uses his own examples ofsuccess--in and out of sports--to show how any group can blend itstalents to create lasting success. The pro basketball coach and popular motivational speaker presentshis recipe for leadership, personal growth, and control of shiftingdynamics, showing how to forge strong groups that can work togetherto create success

Even if you've created marketing plans before it doesn'tmatter. The rules have changed. With the advent of Web 2.0 businessstrategies like Search Engine Optimization, Social Networking,Pay-Per-Click, and dozens more, it may seem like you need to startfrom scratch. But with the brand new and completely updated fourthedition of Bill Luther's classic "The Marketing Plan", you'll learnhow to navigate this perilous new landscape while actuallygenerating a working marketing plan for your business. By answeringquestions in each chapter, readers will identify their marketingobjectives and deploy specific strategies for every stage of themarketing cycle, from competitive and market analysis to planning,budgeting, brand development, and management. Featuring casestudies and examples from major brand successes of the last tenyears, the newest edition of "The Marketing Plan" is undoubtedlythe most practical and the most up-to-the-minute - marketingstrategy resource available. Complete with access to onlinesoftware

Closing individual sales, in most businesses, is not enough forsuccess. Success depends on developing profitable lifetimerelationships with customers. But gaining customer loyalty requireshard work, care, and attentiveness. In this book, you'll learn toassess the lifetime value of a customer, and why it makes sense tobuild loyalty among your target customers. You'll also learnto: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction,customer loyalty, employee capability, and companyprofitability - Build and refine a process for delivering extraordinary value toyour customers