本书探索研究并解释了80余个世界上*重要的、有关贸易、商业和管理的理论和伟大构思，并提供一个极具吸引力的视角，用以洞察过去和当下的商业世界。 作为对商业主题下基本原理的完美导读，《商业手册》分析了历史↑部分*重要的商界里程碑的发展和从亨利 福特到史蒂夫 乔布斯等大师和业内领军智囊所使用的关键商业策略。 在书中，每一个有影响力的商业构思都通过时尚雅致的信息图表对其作出清晰简单的解释。本书中简单易懂的解释，逐步分解的思维导图，让下至学生和商业从业者，上至准企业家们的所有人都能理解贸易和商业世界。本书同时描述了一系列具有启发意义的商业构思和超过100句值得铭记的名言警句。 Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating

Product Details 基本信息 ISBN-13 书号 9780071614139 Author 作者 O'Neil, William J. Pages Number 页数 454页 Publisher 出版社 McGraw-Hill Publication Date 出版日期 2009年06月01日 Product Dimensions 商品尺寸 2.03x1.52x1.52 cm Shipping Weight 商品重量 635g Language 语种 ENG Book Contents 内容简介 A BUSINESSWEEK BESTSELLER "Anyone" can learn to invest wisely with this bestselling investment system Through every type of market, William J. O'Neil's national bestseller, "How to Make Money in Stocks," has shown over 2 million investors the secrets to building wealth. O'Neil's powerful CAN SLIM(R) Investing System--a proven 7-step process for minimizing risk and maximizing gains--has influenced generations of investors. Based on a major study of market winners from 1880 to 2009, this expanded edition gives you: Proven techniques for finding winning stocks before they make big price gains Tips on picking the best

In this breakthrough book based on her company s #WomenWhoWork initiative, Ivanka Trump wife, mother, real estate developer, entrepreneur, and founder of her eponymous fashion brand and IvankaTrump.com disrupts the existing narrative of women and work to present a new worldview that celebrates how women work in all aspects of their lives. Through highly tactical, solution-oriented content, Trump empowers readers with the insight and tools to define success on their own terms and create the lives they want to live. Fifty percent of the world s workforce is made up of women, yet the term working women is still used as if they re an anomaly. Thanks in part to the generations of women who came before and fought hard to earn a seat at the table, today s working women among them, tens of millions of millennials are able to do things differently. Disappearing are the days of face time for the sake of face time, 9-to-5 hours, and perfectly mapped career paths. Today's generation of women is the first to

Most teams underperform. Yours can beat the odds. If you need the best practices and ideas for superior teambuilding--but don't have time to find them--this book is for you.Here are 10 inspiring and useful perspectives, all in oneplace. This collection of HBR articles will help you: - Boost team performance through mutual accountability - Motivate large, diverse groups to tackle complex projects - Increase groups' emotional intelligence - Reverse the fortunes of a struggling team - Prevent decision deadlock - Extract results from a bunch of touchy superstars - Fight constructively with top-management colleagues - Ensure productivity in far-flung teams

Praise for the First Edition of MARKETING TO THE SOCIAL WEB: "We've been liberated! Communicating with existing and potential customers used to mean one-way broadcasts of your company's product messages—'buy buy buy' we all said. But Marketing to the Social Web enables smart marketers to communicate in a much better way: by creating compelling content that people actually want to consume and interact with. Larry Weber knows his stuff—he's been part of this revolution from the beginning." —David Meerman Scott, bestselling author of The New Rules of Marketing and PR "I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them. Larry's pragmatic and useful recommendations will help brand builders manage the complexity of social interaction in a digital age." —David Kenny, Chairman and CEO, Digitas, Inc. "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly out

You can't ask for more than efficient, effective operations.Or can you? Given today's business landscape--increasing customerdemand, global competition, lower trade barriers--being good isn'tenough. This groundbreaking guide provides the knowledge and toolsyou need to transform your organization from a well-run company toa relentlessly innovative company. Innovation expert JeffreyPhillips has helped businesses around the world achieve thedream--the implementation of innovation as a consistent businessdiscipline. In Relentless Innovation, he reveals his secrets forthe first time. Phillips argues that today's typical businessmodels actually impede innovation because they place so much focuson efficiency, cost cutting, and short-term gain. Does thisdescribe your business model? If it does, you need to revisit yourapproach and redefine your idea of what success actually is. Youmay find that your "business as usual" processes actively rejectinnovation efforts. Relentless Innovation has everything you needto

The core of the lean model remains the same in the new edition. All businesses must define the "value" that they produce as the product that best suits customer needs. The leaders must then identify and clarify the "value stream," the nexus of actions to bring the product through problems solving, information management, and physical transformation tasks. Next, "lean enterprise" lines up suppliers with this value stream. "Flow" traces the product across departments. "Pull" then activates the flow as the business re-orients towards the pull of the customer's needs. Finally, with the company reengineered towards its core value in a flow process, the business re-orients towards "perfection," rooting out all the remaining muda (Japanese for "waste") in the system.

The definitive guide to the graphic presentation of information. In today’s data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. , a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn: to choose the best chart that fits your data; the most effective way to communicate with decision makers when you have five minutes of their time; how to chart currency fluctuations that affect global business; how to use color effectively; how to make a graphic “colorful” even if only black and white are available. The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn’t but also you can see the dos and don’ts for yourself. This is an invaluable ref

American capitalism is in dire straits, caught in a perilouspattern of increasing volatility, decreasing investor returns, andongoing bad behavior by executives. And it's getting worse. Sincethe turn of the twenty-first century, we've seen two massivevalue-destroying market meltdowns and a string of ethics breaches,including accounting scandals, options-backdating schemes, and thesubprime mortgage debacle. Just what is going on here? Is it theinevitable decline of the American economy? Is it the new normal ina technology-enabled global marketplace? Or is it possible that thevery theories we've embraced to underpin our capital markets areactually producing these crises? In "Fixing the Game", Roger Martinreveals the culprit behind the sorry state of American capitalism:our deep and abiding commitment to the idea that the purpose of thefirm is to maximize shareholder value. This theory has led to amassive growth in stock-based compensation for executives and,through this, to a naive and wrongheaded linkin

Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are "fighting on two fronts"-across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling "toxic" assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.