本书探索研究并解释了80余个世界上*重要的、有关贸易、商业和管理的理论和伟大构思，并提供一个极具吸引力的视角，用以洞察过去和当下的商业世界。 作为对商业主题下基本原理的完美导读，《商业手册》分析了历史↑部分*重要的商界里程碑的发展和从亨利 福特到史蒂夫 乔布斯等大师和业内领军智囊所使用的关键商业策略。 在书中，每一个有影响力的商业构思都通过时尚雅致的信息图表对其作出清晰简单的解释。本书中简单易懂的解释，逐步分解的思维导图，让下至学生和商业从业者，上至准企业家们的所有人都能理解贸易和商业世界。本书同时描述了一系列具有启发意义的商业构思和超过100句值得铭记的名言警句。 Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating
Product Details 基本信息 ISBN-13 书号 9780071614139 Author 作者 O'Neil, William J. Pages Number 页数 454页 Publisher 出版社 McGraw-Hill Publication Date 出版日期 2009年06月01日 Product Dimensions 商品尺寸 2.03x1.52x1.52 cm Shipping Weight 商品重量 635g Language 语种 ENG Book Contents 内容简介 A BUSINESSWEEK BESTSELLER "Anyone" can learn to invest wisely with this bestselling investment system Through every type of market, William J. O'Neil's national bestseller, "How to Make Money in Stocks," has shown over 2 million investors the secrets to building wealth. O'Neil's powerful CAN SLIM(R) Investing System--a proven 7-step process for minimizing risk and maximizing gains--has influenced generations of investors. Based on a major study of market winners from 1880 to 2009, this expanded edition gives you: Proven techniques for finding winning stocks before they make big price gains Tips on picking the best
Since Peter Senge published his groundbreaking book The FifthDiscipline, he and his associates have frequently been asked by thebusiness community: "How do we go beyond the first steps ofcorporate change? How do we sustain momentum?" They know thatcompanies and organizations cannot thrive today without learning toadapt their attitudes and practices. But companies that establishchange initiatives discover, after initial success, that even themost promising efforts to transform or revitalizeorganizations--despite interest, resources, and compelling businessresults--can fail to sustain themselves over time. That's becauseorganizations have complex, well-developed immune systems, aimed atpreserving the status quo. Now, drawing upon new theories about leadership and the long-termsuccess of change initiatives, and based upon twenty-fiveyears of experience building learning organizations, the authors of TheFifth Discipline Fieldbook show how to accelerate success and avoidthe obstacles that can stall momentum. The
Stop pushing products--and start cultivating customerrelationships. If you need the best practices and ideas for marketing today--butdon't have time to find them--this book is for you. Here are 10inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Figure out what business you're really in - Collaborate with customers to meet current and futureneeds - Create products that perform the jobs people need to getdone - Get a bird's-eye view of your brands' strengths andweaknesses - Tap a market that's larger than China and India combined - Deliver superior value to your B2B customers - End the war between sales and marketing
Customize your delivery for maximum persuasive power. If you need the best practices and ideas for communicatingeffectively--but don't have time to find them--this book is foryou. Here are 10 inspiring and useful perspectives, all in oneplace. This collection of HBR articles will help you: - Pitch your brilliant idea successfully - Connect with your audience - Establish credibility - Inspire others to realize your vision - Adapt to your listeners' decision-making styles - Frame goals around common interests - Build consensus and win concessions - Neutralize stressful conversations
Ray Dalio, one of the world?s most successful investors and entrepreneurs, shares the unconventional principles that he?s developed, refined, and used over the past forty years to create unique results in both life and business?and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine?s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater?s exceptionally effective culture, which he describes as ?an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.? It is thes
A black swan is a highly improbable event with three principalcharacteristics: It is unpredictable; it carries a massive impact;and, after the fact, we concoct an explanation that makes it appearless random, and more predictable, than it was. The astonishingsuccess of Google was a black swan; so was 9/11. For NassimNicholas Taleb, black swans underlie almost everything about ourworld, from the rise of religions to events in our own personallives. Why do we not acknowledge the phenomenon of black swans untilafter they occur? Part of the answer, according to Taleb, is thathumans are hardwired to learn specifics when they should be focusedon generalities. We concentrate on things we already know and timeand time again fail to take into consideration what we don’t know.We are, therefore, unable to truly estimate opportunities, toovulnerable to the impulse to simplify, narrate, and categorize, andnot open enough to rewarding those who can imagine the“impossible.” For years, Taleb has studi
IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from adorm-room novelty to a company with 500 million users. It is one ofthe fastest growing companies in history, an essential part of thesocial life not only of teenagers but hundreds of millions ofadults worldwide. As Facebook spreads around the globe, it createssurprising effects—even becoming instrumental in political protestsfrom Colombia to Iran. Veteran technology reporter David Kirkpatrick had the fullcooperation of Facebook’s key executives in researching thisfascinating history of the company and its impact on our lives.Kirkpatrick tells us how Facebook was created, why it hasflourished, and where it is going next. He chronicles its successesand missteps, and gives readers the most complete assessmentanywhere of founder and CEO Mark Zuckerberg, the central figure inthe company’s remarkable ascent. This is the Facebook story thatcan be found nowhere else. How did a nineteen-year-old Harvard student create a company thathas transformed the
