当他当选总统之后,我们才发现他早已是一个在美国亚马逊上排名前列的畅销书作家--尤其是他的几本商业类图书,比如Trump: How to Get Rich、Think Big 、Trump: the Art of Deal(交易的艺术)和Never Give Up (中文名:永不放弃)。 无论从政治、历史、传记,还是管理、商业的角度,你都应该了解美国新任总统特朗普的这些著作。其中 交易的艺术 被火速疯传是特朗普做一个个精彩谈判的方向,到底这本书有什么神奇之处能让川普成功登上元首宝座呢? Trump makes one believe for a moment in the American dream again. The New York Times Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet. Chicago Tribune Fascinating . . . wholly absorbing . . . conveys Trump s larger-than-life demeanor so vibrantly that the reader s attention is instantly and fully claimed. Boston Herald A chatty, generous, chutzpa-filled
This book challenges the way we think about both leadershipdevelopment and ourselves as leaders. Leadership developmentprograms are meant to help people become better leaders at work.But, as author Stew Friedman knows through years of working withthousands of executives, people improve their performance asleaders only when they enhance their performance in other domainsof their life at the same time. People are most successful in theirleadership roles in organisations when they are also leaders oftheir own lives; that is, when they increase their capacity toinfluence everything they care about most in life, including work,family, the broader community, and their own sense of self. This iswhat Friedman calls Total Leadership and has been teaching to MBAsand Executive Education students at Wharton and to executives inseveral companies like Ford, Booz Allen Hamilton, and LehmanBrothers for several years.
From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently
The extraordinary breakthrough management program--heralded byGE, Motorola, and AlliedSignal--that is sweeping corporate Americawith its unprecedented ability to achieve superior financialresults. Six Sigma is the most powerful breakthrough management tool everdevised, promising increased market share, cost reductions, anddramatic improvements in bottom-line profitability for companies ofany size. The darling of Wall Street, it has become the mantra ofFortune 500 boardrooms around the world because it works. What is Six Sigma? It is first and foremost a business processthat enables companies to increase profits dramatically bystreamlining operations, improving quality, and eliminating defectsor mistakes in everything a company does, from filling out purchaseorders to manufacturing airplane engines. While traditional qualityprograms have focused on detecting and correcting defects, SixSigma encompasses something broader: It provides specific methodsto re-create the process itself so that def
Creative folks often know all too well that the muse doesn’talways strike when you want it to, or when the deadline for yournext brilliant project is creeping up on you like an ill-fittingturtleneck. Originality doesn’t follow a time clock, even when youhave to. While conventional time management books offer tons ofinstruction for using time wisely, they are traditionally organizedin a linear fashion, which just isn’t helpful for the right-brainmind. In Time Management for the Creative Person , creativityguru Lee Silber offers real advice for using the strengths ofartistic folks—like originality and resourcefulness—to adoptinnovative time-saving solutions, such as: * Learning to say no when your plate is just too full * How to know when a good job, not a great one, is goodenough * Making “to do” lists that include fun stuff, too—that way youwon’t feel overwhelmed by work * Time-saving techniques around the house that give you more timeto get your work done and more time to spend with your
Robert E. Lee was a leader for the ages. The man heralded byWinston Churchill as "one of the noblest Americans who ever lived"inspired an out-manned, out-gunned army to achieve greatness on thebattlefield. He was a brilliant strategist and a man of unyieldingcourage who, in the face of insurmountable odds, nearly changedforever the course of history. "A masterpiece—the best work of its kind I have ever read.Crocker's Lee is a Lee for all leaders to study; and to work, quitedeliberatelya, to emulate." — Major General Josiah Bunting III,superintendent of the Virginia Military Institute In this remarkable book, you'll learn the keys to Lee's greatnessas a man and a leader. You'll find a general whose standards forpersonal excellence was second to none, whose leadership wasfounded on the highest moral principles, and whose character wasmade of steel. You'll see how he remade a rag-tag bunch of men intoone of the most impressive fighting forces history has ever known.You'll also discover oth
Too many people assume the timeless principles of trueleadership—of helping others achieve their full potential—don’tapply Monday through Friday during work hours or in anycircumstance where a paycheck is involved. In GREATER THAN YOURSELF, Steve Farber proves them wrong: in thispowerful and inspiring story, Farber shows that the goal of agenuine leader is to help others—teammates, employees, andcolleagues—become more capable, confident, and accomplished thanthey are themselves. Through the actions of a forward-thinking andextraordinarily successful CEO, Farber reveals the three keys toachieving this: Expand Yourself, Give Yourself, and ReplicateYourself. Filled with actionable principles and innovative ideas, GREATERTHAN YOURSELF is perhaps the most powerful message today’s businessleaders can learn.