As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired - and so profitable. Creativity, Inc. is a book

Persuasive people generate real value for their companies byturning ideas into action. But persuasion isn't easy: It takespractice, patience, and psychological savvy. That’s wherePersuading People comes in, by enabling you to: Build yourcredibility; adapt your pitch to your audience; win your listeners’minds and hearts; overcome resistance to your proposals; andleverage the forces that move people to embrace new ideas.

How brain science is transforming the way we manage Why is it so hard for managers to get the results they want?According to the latest brain science, it's because most of whatthey do produces the opposite of what they expect. Appeals toreason fall short, for our decisions are made emotionally, andlogic is at best an after-the-fact justification for what we'vealready determined to do. That's just one of the many amazing discoveries that explain whymanagement is so challenging. but as Charles Jacobs explains, oncewe understand the lessons of neuroscience, we're able to createmore powerful strategies, inspire people to maximize theirpotential, and overcome the biggest hurdle to improving businessperformance-making change stick.

Book De*ion "The dynamic principlesthat have endured through the millennia are beautifully embodied inthis short yet substantial book." -Stephen Covey, author of The SevenHabits of Highly Effective People More than a thousand years ago, a group of business executivesdeveloped a set of principles for organizational leadership in acompetitive market. Those executives were the samurai ofninth-century Japan, and their rigid code of ethics, known asbushido, was one of the most effective frameworks for management inhistory. The Code of the Executive is business adviser DonSchmincke's modern interpretation of the Code of theSamurai-ancient wisdom written for today's corporate warriors.These principles provide a dynamic system of practical and moraltraining for effective leadership. In addition to interactivestrategies for relating to the business world, this philosophyprovides at its core a guide to the inner development ne

Prospecting for new customers is a key part of everysalesperson's job-and perhaps the most challenging part. Yourleads, your approach, your timing, everything needs to be perfect.That's why you need Perfect Phrases for Lead Generation by renownedsales guru Bill Brooks. He's assembled a winning collection ofproven sales strategies for the 21st century-each linked withappropriate phrases for every customer scenario. Using his surefireselection of targeted phrases, you'll learn how to: Identify the 25 types of clients-and customize your words to winthem over Master the 10 principles of direct prospecting-using the rightphrases to turn cold calls into cash Expand your customer base-and grow your sales-faster, bigger, andbetter Filled with hundreds of ready-to-use phrases, specific salespitches, new communication tools, and other networking secrets,this invaluable handbook puts all the tricks of trade at yourfingertips. 作者简介： Bill Brooks is CEO of The Brooks Group, on

The motivations behind today's most successful leaders and entrepreneurs come to a simple yet decisive explanation: there are people who give, people who take, people who match, and people who fake. Our world is filled with these givers, takers, matchers and fakers. Amazingly, those who succeed (not only personally but for their clients and companies) don't take or match. They give. (Although they're not necessarily philanthropic.) GIVE AND TAKE presents the fascinating secrets to givers' success. The results are unequivocal: givers gain big. Jack Welch, Richard Branson, Jon Huntsman Sr. - all of them are givers. In a world in which so many takers such as Bernard Madoff and Raj Rajaratnam have ruined lives and reputations, this book will reassure readers that the real power lies in becoming a giver. Since the vast majority of people aren't born givers, Grant not only presents the case for why givers win, he also offers their hidden strategies for winning.

We live in an age of unprecedented opportunity: with ambition,drive, and talent, you can rise to the top of your chosenprofession regardless of where you started out. But with opportunity comes responsibility. Companies today aren'tmanaging their knowledge workers' careers. Instead, you must beyour own chief executive officer. That means it's up to you tocarve out your place in the world and know when to change course.And it's up to you to keep yourself engaged and productive during acareer that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it. Thekeys: Cultivate a deep understanding of yourself by identifyingyour most valuable strengths and most dangerous weaknesses.Articulate how you learn and work with others and what your mostdeeply held values are. Describe the type of work environment whereyou can make the greatest contribution. Only when you operate with a combination of your strengths andself-knowledge can you achieve true and lasting excellence

The Right Phrase for Every Situation?Every Time Whether you're a project manager, department head, or CEO, youhave to choose the perfect words to inspire real teamwork. Thisquick-reference guide addresses all the issues you could possiblyencounter working with a team-offering hundreds of ready-to-usephrases for every situation. From managing interpersonal conflictsto motivating an entire company, you'll find the exact words youneed to: ·Get people to work with, not against each other. ·Use positive feedback to promote and reward teamwork. ·Inspire communication at every level of the team. ·Build a winning team mindset that can't lose!. The key to successful collaboration is right here at yourfingertips-in this easy-to-use, subject-by-subject collection ofempowering words and fail-proof phrases.

Eleanor Roosevelt's remarkable ability to confront andovercome hurdles-be they political, personal, or social-made herone of the greatest leaders of the last century, if not all time.In Leadership the Eleanor Roosevelt Way, author and scholar RobinGerber examines the values, tactics, and beliefs that enabledEleanor Roosevelt to bring about tremendous change-in herself andin the world. Examining the former first lady's rise from adifficult childhood to her enormously productive and politicallyinvolved years in the White House, as a U.N. delegate and anhonorary ambassador, an author, and beyond, Gerber offers women aninspiring road map to heroic living and an unparalleled model forpersonal achievement.

If you want to motivate your employees to be more productive,convince your customers to use more of your products and services,encourage a loved one to engage in healthier habits, or inspire anychange in yourself, renowned psychologist Dr. Michael Pantalon canshow you how to achieve Instant Influence in six simple steps.Drawing on three decades of research, Dr. Pantalon's easy-to-learnmethod can create changes both great and small in 7 minutes orless. This scientifically tested method succeeds in every area ofwork and life by helping people tap into their deeply personalreasons for wanting to change and finding a spark of "yes" withinan answer that sounds like "no."

How do you decide the best course of action for your companyto take advantage of new opportunities? You must develop a businesscase to explore multiple alternatives before making arecommendation to support a particular option. This book shows youhow to use a business case to define an opportunity, identify andanalyze alternatives, and present your final recommendation to keystakeholders. You'll learn to - Clearly define the opportunity you'll want to address in yourbusiness case - Identify and analyze a range of alternatives - Recommend one option and assess its risks - Create a high-level implementation plan for your proposedalternative - Communicate your case to key stakeholders

Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job--and thereby benefit not only yourself but also your supervisor and your entire company. Your boss depends on you for cooperation, reliability, and honesty. And you depend on him or her for links to the rest of the organization, for setting priorities, and for obtaining critical resources. By managing your boss--clarifying your own and your supervisor's strengths, weaknesses, goals, work styles, and needs--you cultivate a relationship based on mutual respect and understanding. The result? A healthy, productive bond that enables you both to excel. Gabarro and Kotter provide valuable guidelines for building this essential relationship--including strategies for determining how your boss prefers to process information and make decisions, tips for communicating mutual expect