In this day and information age, it is all about those who areable to utilize the information they have to maximize potential,and these two University of California, Berkeley, professors haveassembled the guide to do just that. The nuts-and-bolts approach tofinding ways to differentiate one's product from all the others,and a how-to guide to simplify and improve customer interface, areboth helpful, and the idea of managing intellectual properties tomaximize value is infinitely superior to just protecting them fromcompetitors. Some of the information delves into building positivefeedback for the product, and every businessperson probably needsto know some of the legal ins and outs of building alliances andthe ramifications of competition. Shapiro and Varian seem to betargeting the hard-core student of business here (not the casualbrowser); their approach is extremely thorough, and there is muchpractical information for those willing to wade through theinformation rules. Joe Collins
In this first volume of the "Mac OS and *OS Internals" trilogy, Jonathan Levin takes on the user mode components of Apple's operating systems. Starting with an introduction as to their layered architecture, touring private frameworks and libraries, and then delving into the internals of applications, process, thread and memory management, Mach messaging, launchd and XPC internals, and wrapping up with advanced debugging and tracing techniques using the most powerful APIs that were hitherto unknown and unused outside Apple's own applications. As with the other books in this series, the approach taken is that of deep reverse engineering, with plenty of hands-on examples, illustrations, pointers to Apple's open sources (when available) and decompilation of code (when not). The book's companion website (NewOSXBook.com) is full of tools, samples and other bonus material for this book. Due to print run issues, NOTE FIRST COPIES WILL SHIP DECEMBER. Read more
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