[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

9781951627799

2011 Reprint of 1930 Edition. A highly successful speculator shows how to use your skills as an amateur psychologist and a student of human nature to make money through the stock market. Written in a direct and affable style, "Why You Win or Lose" shares the secrets of an "outsider" on Wall Street, offering a valuable study of crowd reaction to market fluctuations. It identifies the four greatest enemies to stock market prosperity, showing how to recognize and avoid these pitfalls in instructive chapters such as "Vanity," "Greed," and "The Will to Believe." Kelly outlines the benefits of "contrary thinking" and illustrates how this style of thinking outside the box can lead not only to lucrative investments but to success in other endeavors as well.