Whenthelandmarkbest-sellerFlawlessConsultingwasfirstpublishedmorethanthreedecadesago,itwasquicklyadoptedasthe"consultant'sbible."Withhislegendarywarmthandpassion,PeterBlockexplainedhowtodealeffectivelywithclients,peers,andothers.Thebookcontinuestospeaktopeopleinasupportfunctioninsideorganizationsaswellastoexternalconsultants.ThisthoroughlyrevisedandupdatedthirdeditionofPeterBlock'sgroundbreakingbookexploresthelatestthinkingonconsultation.Itincludesnewinsightsabouthowwecanorganizeourconsultingarounddiscoveringthestrengths,positiveexamples,andgiftsoftheclientorganizationorcommunity.Thebookremainsapracticalandspecificguideforanyonewhoneedstodevelopacapacityfordeeperrelatednessandpartnership--whichmeansitisforallwhowishtomakearealdifferenceintheworld.Thisneweditioncoverstheconsultingchallengesthathavearisenfromthewayweroutinelycommunicateelectronicallyandliveinthevirtualworld.Blocksuggestswaystoovercomethedistancingandisolatingeffectsinherentinelectronicconnects.Thebookalsoincludespracticalguidanceonhowtoaskbett
Aneminentfuturestraderexplorescrucialfactorsinthemarketsthatmostexpertsoverlook--time,volumeandopeninterest--anddescribeslittle-knownindicatorstoprofitablytrackthem.Coversallthepopulartechnicalapproachestofutures,optionsandstockmarketsincludingElliottWave,oscillators,movingaverages,MarketLogic,point-and-figurecharting.Explainswhymosttraderssabotagethemselvesandhowtoavoiddoingthesame.
Canadvertisingbeaforceforgood?Canitbringaboutpositivesocialorenvironmentalchange?Shouldittellthetruthaboutabrand?Withtoday’sconsumersbeingmoreinformed,empoweredandethicallymindedthanever,advertisingneedstodoallthosethingsandmore.Organizedaround10‘Commitment’chapters,Goodvertisingshowcasesoutstandingcreativeworkfromover120campaignsfromaroundtheworldthatcommunicatethattheclientisactivelybeinganddoinggood.EachcampaignisfromaleadingagencyworkinginthefullspectrumofmediachannelsforaninternationalarrayofclientsincludingUnilever,Coca-Cola,Ben&Jerry’s,Nike,Tropicana,Volkswagen,Fiat,Levi’s,Toyota,Honda,Sainsbury’s,MicrosoftandIKEA,andcharitiesincludingGreenpeace,AmnestyInternational,PETAandWWF.Foranyadvertisingorbrandingprofessional,thistimelyandmuch-neededbookwillprovideinspirationandinsightsintohowbeinggooddoesn’tleadtodulladvertising.