《PICC培训教材：保险基础知识（2014版）》是遵循科学创新、与时俱进的原则，在2006年版的基础上进行的一项工作。新修订的教材保持了原教材的基本框架，根据保险市场及公司业务发展，补充和调整了相关章节及内容。新修订的教材共分16章，力争突出内容新颖、结构完整、实操性强的特点。
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Whenthelandmarkbest-sellerFlawlessConsultingwasfirstpublishedmorethanthreedecadesago,itwasquicklyadoptedasthe"consultant'sbible."Withhislegendarywarmthandpassion,PeterBlockexplainedhowtodealeffectivelywithclients,peers,andothers.Thebookcontinuestospeaktopeopleinasupportfunctioninsideorganizationsaswellastoexternalconsultants.ThisthoroughlyrevisedandupdatedthirdeditionofPeterBlock'sgroundbreakingbookexploresthelatestthinkingonconsultation.Itincludesnewinsightsabouthowwecanorganizeourconsultingarounddiscoveringthestrengths,positiveexamples,andgiftsoftheclientorganizationorcommunity.Thebookremainsapracticalandspecificguideforanyonewhoneedstodevelopacapacityfordeeperrelatednessandpartnership--whichmeansitisforallwhowishtomakearealdifferenceintheworld.Thisneweditioncoverstheconsultingchallengesthathavearisenfromthewayweroutinelycommunicateelectronicallyandliveinthevirtualworld.Blocksuggestswaystoovercomethedistancingandisolatingeffectsinherentinelectronicconnects.Thebookalsoincludespracticalguidanceonhowtoaskbett
Aneminentfuturestraderexplorescrucialfactorsinthemarketsthatmostexpertsoverlook--time,volumeandopeninterest--anddescribeslittle-knownindicatorstoprofitablytrackthem.Coversallthepopulartechnicalapproachestofutures,optionsandstockmarketsincludingElliottWave,oscillators,movingaverages,MarketLogic,point-and-figurecharting.Explainswhymosttraderssabotagethemselvesandhowtoavoiddoingthesame.
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Canadvertisingbeaforceforgood?Canitbringaboutpositivesocialorenvironmentalchange?Shouldittellthetruthaboutabrand?Withtoday’sconsumersbeingmoreinformed,empoweredandethicallymindedthanever,advertisingneedstodoallthosethingsandmore.Organizedaround10‘Commitment’chapters,Goodvertisingshowcasesoutstandingcreativeworkfromover120campaignsfromaroundtheworldthatcommunicatethattheclientisactivelybeinganddoinggood.EachcampaignisfromaleadingagencyworkinginthefullspectrumofmediachannelsforaninternationalarrayofclientsincludingUnilever,Coca-Cola,Ben&Jerry’s,Nike,Tropicana,Volkswagen,Fiat,Levi’s,Toyota,Honda,Sainsbury’s,MicrosoftandIKEA,andcharitiesincludingGreenpeace,AmnestyInternational,PETAandWWF.Foranyadvertisingorbrandingprofessional,thistimelyandmuch-neededbookwillprovideinspirationandinsightsintohowbeinggooddoesn’tleadtodulladvertising.
