HowtoGetIdeasshowsyou--nomatteryourageorskill,yourjobortraining--howtocomeupwithmoreideas,fasterandeasier.First,JackFostertellsyouhowtoconditionyourmindandbecome"idea-prone;"howtomakethechildwithinyouandyoursenseofhumorworkforyou;howtodevelopyourcuriosity,visualizeyourgoals,rethinkyourthinking,combinedifferentideas,andovercomeyourfearofrejection.Then,Fostergivesyouafive-stepprocedureforsolvingproblemsandgettingideas,aprovenprocedurethattakesthemysteryandanxietyoutoftheidea-generatingprocess,aprocedurethatworks.Learnhoweasyitistobecomemorecreative.Readthebookyou'reholding.

We find ourselves engaged in various kinds of negotiationsevery day, from trying to land a new account or win a promotion atwork, to buying a house or a car, or bargaining down a cell phonebill, or settling a dispute with a friend or spouse. In thisgroundbreaking book, negotiation expert Ed Brodow shows us how tosettle conflicts amicably to reach a win-win solution everytime. Using the no-nonsense, results-oriented boot camp approach,Brodow drills readers on the basic skills needed to master the artof negotiation. After completing Brodow’s basic training program,you will have learned how to: · Conquer your fear of confrontation and overcome the negativebehaviors that hold you back · Identify and develop your personal negotiation style · Assess the other side’s strengths and weaknesses · Get the other side to make concessions without giving up any ofyour goals · Master the art of listening to understand the other side’sposition and strengthen your own

om Peters has, for the past 12 years, been telling American business that the rules have changed. Now he goes farther in The Tom Peters Seminar , the first in an exciting new series aimed at helping everyone, Fortune 500 chairmen, middle managers trying to hold onto their place on the ladder (a mistake!), and hotel housekeepers, thrive in the brave new world of business in the 90s. He presents the provocative and sometimes scary analysis and advice that have led thousands from all over the globe to attend his trademark seminars. The bold new ideas vault business people beyond reengineering, beyond total quality management, beyond empowerment, and even beyond change, and toward nothing less than reinvention and revolution. The result is timely audio loaded with "how-tos" for mastering

When some of the world's biggest corporations need to revivetheir brands, innovate products, and rethink their images, theycall Peter Arnell. Now in his fourth decade of branding and marketing for suchcompanies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explainshow you can use some of the same strategies that famous brands do,in order to improve your own image, life, and career. Arnell knowsthis firsthand because he applied many of these same strategies totransform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift. With Shift, you'll discover the steps you need to take in orderto become the best you. Creating and revitalizing brands happensevery day in business. Shift shows how you can make it happen foryourself and your personal brand. Innovative insights such as "go helium" are used by Arnell toexplain how he reached his ultimate goal of 150 pounds—you canapply his techniques to reach for your own

How often have we heard “It’s nothing against you, it’s notpersonal—it’s just business”? But in fact, at work it’s never justbusiness—it’s always personal. In this groundbreaking look atwhat’s really going on from 9 to 5—the crying, yelling, andbullying, as well as the friendship and laughter borne of creativecollaboration—journalist and former corporate executive AnneKreamer shows us how to get rational about our emotions, andprovides the necessary new tools to flourish in an emotionallycharged workplace. With women now the majority of the workforce and the linesbetween office and personal life blurring as never before, thedynamics of work have shifted profoundly. It’s Always Personalcombines the latest information on the intricacies of the humanbrain, candid stories from employees, and the surprising results oftwo new national surveys, reported here for the first time, whichreached out to workers from all walks of life about their emotionson the job.

The author of the national bestseller Making aDifference presents the indispensable characteristics everytwenty-first century leader needs. In A New Breed of Leader , Dr. Sheila MurrayBethel-global leadership expert, bestselling author, andaward-winning speaker-will show readers how to develop theessential qualities needed to become an effective leader: ? Competence-building purpose ? Accountability-fostering trust ? Openness-generating integrity ? Humility-inspiring authenticity ? Language-connecting relationships ? Values-forging community ? Perspective-establishing balance ? Power-mastering influence Filled with stories about and interviews with successful leaderssuch as golf legend Arnold Palmer; Andrea Young, CEO AvonCorporation; Howard Schultz, CEO Starbucks; and David Neeleman, CEOJetBlue; this book offers valuable insights and teaches readers howto take advantage of the immediately usable action steps.

"It’s not the magic that makes it work; it’s the way we workthat makes it magic." The secret for creating “magic” in our careers, ourorganizations, and our lives is simple: outstanding leadership—thekind that inspires employees, delights customers, and achievesextraordinary business results. No one knows more about this kind of leadership than LeeCockerell, the man who ran Walt Disney World Resortoperations for over a decade. And in Creating Magic, he shares theleadership principles that not only guided his own journey from apoor farm boy in Oklahoma to the head of operations for amultibillion dollar enterprise, but that also soon came to form thecultural bedrock of the world’s number one vacation destination.But as Lee demonstrates, great leadership isn’t about masteringimpossibly complex management theories. We can all becomeoutstanding leaders by following the ten practical, common sensestrategies outlined in this remarkable book. As straightforward asthey are profound, th

Book De*ion A new 21st century individualism is overtaking“corporation-as-king” capitalism, transforming the way we work andlive. Today, real power rests in the hands of creative individualslike Bill Gates, Warren Buffett, Oprah Winfrey, and StevenSpielberg, who are changing the world one great idea at a time. InTHE 80/20 INDIVIDUAL, Richard Koch reveals the secret of theirsuccess: they discovered what they do better than anyone else androde it for all its worth. In this inspiring sequel to his classic bestseller THE 80/20PRINCIPLE, Koch shows how to maximize success in your career andlife by using the proven principle that 80 percent of changes inthe world result from the most powerful 20 percent of actions andideas. He’ll show how to use your own powerful “20 percent spike” –your most creative ideas and unique skills – to measure the amountof value you bring to your employer, clients or customers. For mostpeople, there is a huge disparity between their intrinsic value andth

Themosttrustedresourceonbecomingaleaderisnowupdatedandrevisedforanewgeneration. Thisleadershipclassiccontinuestobeabestsellerafterthreeeditionsandtwentyyearsinprint.Itisthegoldstandardforresearch-basedleadership,andthepremierresourceonbecomingaleader.Thisnewedition,withstreamlinedtext,moreinternationalandbusinessexamples,andagraphicredesign,ismorereadableandaccessiblethaneverbefore. TheLeadershipChallenge,FourthEdition,hasbeenextensivelyupdatedwiththelatestresearchandcasestudies,andoffersinspiringnewstoriesofrealpeopleachievingextraordinaryresults.Theauthors'centralthemeremainsthesameandismorerelevanttodaythanever:"LeadershipisEveryone'sBusiness."Their"fivepractices"and"tencommitments"havebeenprovenbyhundredsofthousandsofdedicated,successfulleaders.Thisedition,withalmostone-thirdnewmaterial,emphasizestheglobalcommunityandrefocusesonbusinessleaders. 《领导力（第4版）》讨论的是领导者如何激励他人自愿地在组织中做出卓越的成就；讨论的是领导者如何通过实际行动

Create your own job security A wealth of info for prospectiveentrepreneurs. With unemployment rates rising, many people are out of work andmany more are either underemployed or in fear of losing their jobs.Many of these workers have long thought of owning their ownbusinesses and are pondering whether self-employment is the rightchoice. This book will help them make the call, and go about theprocess of starting and running their own businesses by learninghow to: ? Determine if it makes financial sense to leave the corporateworld behind ? Assess whether they have what it takes to be self-employed ? Identify the market for their business and test whether it'sviable ? Calculate start-up costs and revenue streams before making anyinvestments ? Understand the strengths and weaknesses of the Competition ? Advertise and market the business

In this compelling new book, Michael E. Raynor, coauthor ofthe national bestseller The Innovator’s Solution, shows thatDisruption, Clayton M. Christensen’s landmark theory that explainshow fringe ideas come to redefine entire markets, not only explainswhy new businesses emerge and mature companies fall – it actuallyhelps to predict the future success of new ventures moreaccurately. Raynor’s groundbreaking research, and deeperunderstanding of the mechanisms and drivers of Disruption make thisapproach to innovation more powerful and more useful thanever. Despite the groaning shelves of books offering advice oninnovation, most managers continue to struggle to create theprofitable growth their companies need. The reason? Thevast majority of management theories base their pre*ions onexplanations of the past. When it comes to predictingsuccessful innovation, a willingness to apply the empirical andtheoretical rigor of the scientific method to prove what will workin the real world has been n

“Fascinating … A compelling blend of cultural anthropology andbusiness journalism.” — Andrea Sachs, TimeMagazine “An often startling tour of new cultural terrain.” — LauraMiller, Salon “Marked by meticulous research and careful conclusions, thissuperbly readable book confirms New York Times journalistWalker as an expert on consumerism. … [A] thoughtful and unhurriedinvestigation into consumerism that pushes the analysis to themaximum…” — Publisher’s Weekly ( starredreview) Brands are dead. Advertising no longer works. Weaned on TiVo, theInternet, and other emerging technologies, the short-attention-spangeneration has become immune to marketing. Consumers are “incontrol.” Or so we’re told. In Buying In , New York Times Magazine “Consumed”columnist Rob Walker argues that this accepted wisdom misses a muchmore important and lasting cultural shift. As technology hascreated avenues for advertising anywhere and everywhere, people areembracing brands more than ev

Corporate candy giants Milton Hershey and Forrest Mars builtbusiness empires out of one of the world's most magical,sought-after substances: chocolate. In The Emperors of Chocolate,Jo?l Glenn Brenner--the first person to ever gain access to thehighly secretive companies of Hershey and Mars--spins a uniquestory that takes us inside a world as mysterious as Willy Wonka'sChocolate Factory. Packed with flavorful stories and outrageouscharacters that give the true scoop on this real-life candyland,The Emperors of Chocolate is a delectable read for business buffsand chocoholics alike. Start reading and you'll soon be hungry formore.

Does free information mean free people? At the start of thetwenty-first century we were promised that the internet wouldliberate the world. We could come together as never before, andfrom Iran's 'twitter revolution' to Facebook 'activism',technological innovation would spread democracy to oppressedpeoples everywhere. We couldn't have been more wrong. In "The NetDelusion" Evgeny Morozov destroys this myth, arguing that 'internetfreedom' is an illusion, and that technology has failed to helpprotect people's rights. Not only that - in many cases the internetis actually helping authoritarian regimes. From China to Russia toIran, oppressive governments are using cyberspace to stifledissent: planting clandestine propaganda, employing sophisticateddigital censorship and using online surveillance. We are all beingmanipulated in more subtle ways too - becoming pacified by the net,instead of truly engaging. This book is a wake-up call. It shows ushow our misplaced faith in cyber-utopia means the West risksmissin

Leave your family peace of mind with this new approach towills and estates Whenever Elizabeth Arnold tells people her specialty, theyusually share their own family dilemmas. Maybe Dad left behind amisguided or inadequate will. Maybe Aunt Sue nabbed the vase thatwasn’t in Grandma’s will and Aunt Pat hasn’t spoken a kind word toher since. Maybe Sis can’t decide who should get the kids in caseof a tragedy, so she doesn’t have any will at all. Such tales ofwoe have nothing to do with legal or tax problems. The real issuesbehind wills gone wrong—or wills that never get off the ground—arethe human ones. Creating the Good Will tackles the important human dimensionsthat most books about wills fail to address. Arnold teaches herreaders that wills are not just legal documents but also heartfeltemotional tools.

Book De*ion This collection of classic and cutting-edge articles, case studies, and first person perspectives provides a broad range of perspectives on affirmative action, career development for minorities and women, and other HR-related policies. From Book News Annotation Using first person perspective, case studies, and practical guidance, nine specialists from business and management explore ways to think about and promote equality in the workplace. Topics include transitioning from affirmative action to "affirming " a new model for understanding and leveraging the glass ceiling and what it will take to shatter finding an equitable solution for providing flexible work schedules to both parent and non-parent mentoring gender rivalries in the making changes in the work culture to retain high-performing female and sexual diversity issues in the workplace. About HBS Press Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management think

We Have a World-Class Mess . . . Now What? Amid the carnage of bankruptcies, soaring unemployment, andmillions of families losing their homes during the financial crisisof 2007–2009 lay the bloody corpse of a set of ideas that hadunderpinned the economics of the previous thirty years. A systemthat had been delivering unprecedented prosperity on a global scalesuddenly teetered on the verge of collapse. Capitalism wasseemingly exposed as a house of cards. The blame game became a newnational pastime as doomsayers predicted the end of America’sleadership of the world economy. We’re at a crossroads, and decisions about how to reshape adiscredited capitalism will profoundly affect whether the comingyears will be ones of depression, stagnation, or renewedprosperity. Instant analysis since the collapse of the financial system inthe fall of 2008 has produced no end of ideas about what todo—ranging from those of free market ideologues (let the market doits work and damn the consequences

This book describes and analyses the activities and proceduresthrough which the professional economist may advise on matters ofpublic policy, specifically on the performance of an economicsystem. The author shows that the decision-making component withina system may be defined in terms of optimal policies for attainingwell-specified objectives, but that the choice of rules by whichthe system is governed must remain 'outside' the system due to itsdependence upon the legislative process. He proposes a 'generatingmechanism' for arriving at public policy choices based on theinteraction between the economic system and the legislativeprocess.