We find ourselves engaged in various kinds of negotiationsevery day, from trying to land a new account or win a promotion atwork, to buying a house or a car, or bargaining down a cell phonebill, or settling a dispute with a friend or spouse. In thisgroundbreaking book, negotiation expert Ed Brodow shows us how tosettle conflicts amicably to reach a win-win solution everytime. Using the no-nonsense, results-oriented boot camp approach,Brodow drills readers on the basic skills needed to master the artof negotiation. After completing Brodow’s basic training program,you will have learned how to: · Conquer your fear of confrontation and overcome the negativebehaviors that hold you back · Identify and develop your personal negotiation style · Assess the other side’s strengths and weaknesses · Get the other side to make concessions without giving up any ofyour goals · Master the art of listening to understand the other side’sposition and strengthen your own

om Peters has, for the past 12 years, been telling American business that the rules have changed. Now he goes farther in The Tom Peters Seminar , the first in an exciting new series aimed at helping everyone, Fortune 500 chairmen, middle managers trying to hold onto their place on the ladder (a mistake!), and hotel housekeepers, thrive in the brave new world of business in the 90s. He presents the provocative and sometimes scary analysis and advice that have led thousands from all over the globe to attend his trademark seminars. The bold new ideas vault business people beyond reengineering, beyond total quality management, beyond empowerment, and even beyond change, and toward nothing less than reinvention and revolution. The result is timely audio loaded with "how-tos" for mastering

From one of America's foremost economic and political thinkerscomes a vital analysis of our new hypercompetitive andturbo-charged global economy and the effect it is having onAmerican democracy. With his customary wit and insight, Reich showshow widening inequality of income and wealth, heightened jobinsecurity, and corporate corruption are merely the logical resultsof a system in which politicians are more beholden to the influenceof business lobbyists than to the voters who elected them. Powerful andthought-provoking, Supercapitalism argues that a clearseparation of politics and capitalism will foster an enviroment inwhich both business and government thrive, by putting capitalism inthe service of democracy, and not the other way around.

Book De*ion A new 21st century individualism is overtaking“corporation-as-king” capitalism, transforming the way we work andlive. Today, real power rests in the hands of creative individualslike Bill Gates, Warren Buffett, Oprah Winfrey, and StevenSpielberg, who are changing the world one great idea at a time. InTHE 80/20 INDIVIDUAL, Richard Koch reveals the secret of theirsuccess: they discovered what they do better than anyone else androde it for all its worth. In this inspiring sequel to his classic bestseller THE 80/20PRINCIPLE, Koch shows how to maximize success in your career andlife by using the proven principle that 80 percent of changes inthe world result from the most powerful 20 percent of actions andideas. He’ll show how to use your own powerful “20 percent spike” –your most creative ideas and unique skills – to measure the amountof value you bring to your employer, clients or customers. For mostpeople, there is a huge disparity between their intrinsic value andth

Forget everything you think you know about strength, strategyand success. This brilliant adaptation of the ancient masterpieceThe Art of War shows women how to use Sun Tzu’s philosophy to winin every aspect of life. Would you like to transform your weaknesses into strengths?Succeed at work without compromising your ethics? Integrate yourstyle and personal philosophy into every action you take? If so,this book is for you. In The Art of War for Women, bestsellingauthor Chin-Ning Chu brings the eternal wisdom ofphilosopher-general Sun Tzu to women looking to gain a betterunderstanding of who they are – and, more importantly, who theywant to be. In the West, when we think of war, we imagine battle, casualties,brutality. But Sun Tzu, the man who wrote the Art of War some 2,500years ago, was Chinese, and the Chinese think of war differentlythan we do in the West. In their view, war does not revolve aroundfighting. It is about determining the most efficient way of gainingvictory w

One of the most popular and respected style guides ever written,this handbook by a seasoned writer with more than forty years ofexperience offers ten principles and seven axioms that professionalwriters use to express their thoughts clearly and effectively. Thislatest edition is expanded to include an extensive glossary ofAmerican idiomatic expressions, developed to assist users fromother backgrounds and cultures; new chapters with tips onlittle-known facts of usage, such as compound words, hyphenation,numeration, and capitalization; and explanations of technicalproblems encountered in writing and editing with tips and exercisesto help solve them. For anyone faced with the challenges of writtenEnglish, Writing with Precision can help readers write moreclearly, more effectively, and more precisely than they everhave. Previous editions of Writing with Precision have beenselected by the Writer's Digest , McMillan , Fortune , and Reader's Digest book clubs.

Corporate candy giants Milton Hershey and Forrest Mars builtbusiness empires out of one of the world's most magical,sought-after substances: chocolate. In The Emperors of Chocolate,Jo?l Glenn Brenner--the first person to ever gain access to thehighly secretive companies of Hershey and Mars--spins a uniquestory that takes us inside a world as mysterious as Willy Wonka'sChocolate Factory. Packed with flavorful stories and outrageouscharacters that give the true scoop on this real-life candyland,The Emperors of Chocolate is a delectable read for business buffsand chocoholics alike. Start reading and you'll soon be hungry formore.

Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBAprogram, MBA in a Book shows how to master the big ideas ofbusiness and use them in a practical way to build and enhancecareer success. “In the world of business, ideas matter. . . . Some of the sharpestminds in the business world give perceptive looks into innovation,marketing, finance, strategy, and leadership, providingstimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell Internationaland coauthor of Execution: The Discipline of Getting ThingsDone Great business thinkers such as Michael Porter, Rosabeth Kanter,and Bill George of Harvard Business School; Paul Argenti of theTuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Sengeof MIT; the entrepreneur and inventor Dean Kamen; and the financialinnovator Michael Milken are just a few of the best brains inbusiness, providing the intellectual nourishment that will help youplay

Does free information mean free people? At the start of thetwenty-first century we were promised that the internet wouldliberate the world. We could come together as never before, andfrom Iran's 'twitter revolution' to Facebook 'activism',technological innovation would spread democracy to oppressedpeoples everywhere. We couldn't have been more wrong. In "The NetDelusion" Evgeny Morozov destroys this myth, arguing that 'internetfreedom' is an illusion, and that technology has failed to helpprotect people's rights. Not only that - in many cases the internetis actually helping authoritarian regimes. From China to Russia toIran, oppressive governments are using cyberspace to stifledissent: planting clandestine propaganda, employing sophisticateddigital censorship and using online surveillance. We are all beingmanipulated in more subtle ways too - becoming pacified by the net,instead of truly engaging. This book is a wake-up call. It shows ushow our misplaced faith in cyber-utopia means the West risksmissin

Andrew Grove is President of Intel, America's leadingmanufacturer of computer chips. However, the management techniqueshe unveils in this bestselling and user-friendly guide are equallyapplicable for sales managers, accountants, consultants, eventeachers--anyone whose job entails getting a group of people toproduce something of value.

Combining fascinating research with revealing commentary fromhundreds of women, this groundbreaking book explores the personaland societal reasons women seldom ask for what they need, want, anddeserve at home and at work–and shows how they can develop thiscrucial skill. By neglecting to negotiate her starting salary for her first job,a woman may sacrifice over half a million dollars in earnings bythe end of her career. Yet, as research reveals, men are four timesmore likely to ask for higher pay than are women with the samequalifications. From career promotions to help with child care,studies show time and again that women don’t ask–and frequentlydon’t even realize that they can. Women Don’t Ask offers real-lifeexamples of the differences between the negotiating habits of menand women, and guides women in retooling their attitudes andapproaches. Discover how to: ? Take the first step–choosing to negotiate at all ? Develop a comfortable, effective negotiation st

The universal laws of business success . . . no matter whetheryou are selling fruit from a stand or running a Fortune 500company. Have you ever noticed that the business savvy of theworld's best CEOs seems like a kind of street smarts? They sensewhere the opportunities are and how to take advantage of them. Andtheir companies make money consistently, year after year. Howdifferent is it to run a big company than to sell fruit from a cartor run a small shop in a village? In essence, not very, accordingto Ram Charan. From his childhood in India, where he worked in hisfamily's shoe shop, to his education at Harvard Business School andhis daily work advising many of the world's best CEOs, Ramunderstands business as few can. The best CEOs have a knack forbringing the most complex business down to the fundamentals—thesame fundamentals of the family shoe shop. They have businessacumen—the ability to focus on the basics and make money for thecompany. What the CEO Wants You to Know captures these insights an

This book describes and analyses the activities and proceduresthrough which the professional economist may advise on matters ofpublic policy, specifically on the performance of an economicsystem. The author shows that the decision-making component withina system may be defined in terms of optimal policies for attainingwell-specified objectives, but that the choice of rules by whichthe system is governed must remain 'outside' the system due to itsdependence upon the legislative process. He proposes a 'generatingmechanism' for arriving at public policy choices based on theinteraction between the economic system and the legislativeprocess.

The only book that looks at the business of concert promotion.Concerts are part art, part party--and a big part business. "ThisBusiness of Concert Promotion and Touring" is the first to focus onthat all-important business aspect, from creating a show, toselling a show, to organizing the show, to staging the show.Working with venues, personnel, booking, promoting, marketing,publicity, public relations, financial management, and much moreare covered in this indispensable one-volume resource. And theideas and techniques explained here can be used for every type ofconcert promotion, including college shows, artist showcases, clubgigs, as well as major events handled by local promoters,nationwide promoters, and worldwide promoters. Concert promotersand tour managers at every level need to know "This Business ofConcert Promotion and Touring"

Book De*ion Fascinating notes from astreet-smart executive. McCormack shows how to read people, createthe right impression, take the leading edge, sell successfully, andmore. From AudioFile Before he died last year, the founder of the premier sportsmanagement firm in the world gave us many superb audios onmanaging, communication, and practical leadership. In his 1985breakthrough work, he summarized the principles that formalbusiness education overlooks or obliterates. This abridged editionis really a primer--an introduction to a caliber of thinking andteaching that has few equals in the audio repertoire. Thelimitations of a one-hour version of this outstanding work arepartially overcome by introductory questions read by an uncreditedspeaker. For the full lesson from a great man and authenticbusiness teacher, get the unabridged edition of the sequel--WHATTHEY STILL DON'T TEACH YOU AT HARVARD BUSINESS SCHOOL. T.W. Book Dimension : length: (cm)23.2 width:(cm)15.4

The Remarkable discoveries about what drives and sustainssuccessful women leaders. Based on five years of proprietary research, How Remarkable WomenLead speaks to you as no other book has, with its hopeful outlookand unique ideas about success. It's the new "right stuff" ofleadership, raising provocative issues such as whether feminineleadership traits (for women and men) are better suited for ourfast-changing, hyper-competitive, and increasingly complexworld. The authors, McKinsey Company consultants Joanna Barsh andSusie Cranston, establish the links between joy, happiness, anddistinctive performance with the groundbreaking model of CenteredLeadership. The book's personal stories and related insights show you themagic that happens when you put the five elements of CenteredLeadership–meaning, framing, connecting, engaging, andenergizing–to work. They include: How Alondra de la Parra built on her strengths and passions toinfuse her life with meaning and make her way in the

The companion to the blockbuster bestseller, Getting Things Done . Since its publication in 2001, Getting ThingsDone has become, as Time magazine put it, "the definingself-help business book" of the decade. Having inspired millions ofreaders around the world, it clearly spoke to an urgent need in anincreasingly time-pressured society. Now, in the highly anticipatedsequel Making It All Work , Allen unlocks the full power ofhis methods across the entire span of life and work. WhileGetting Things Done functioned as an essential tool kit, Making It All Work is an invaluable road map, providing bothbearings to help you determine where you are in life and directionson how to get to where you want to go.

The man who revolutionized personal technology is celebrated by the writers and editors of TIME magazine in a beautifully illustrated look back on his life and legacies. From his unlikely beginnings as a college dropout to his triumphant years as the man behind one invention after another that transformed our lives, this is the story of a tireless innovator and visionary thinker. With new pieces by renowned TIME writers Lev Grossman, Richard

Reading this book will make you less sure of yourself—andthat’s a good thing. In The Invisible Gorilla, Christopher Chabrisand Daniel Simons, creators of one of psychology’s most famousexperiments, use remarkable stories and counterintuitive scientificfindings to demonstrate an important truth: Our minds don’t workthe way we think they do. We think we see ourselves and the worldas they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers withtheir own findings on attention, perception, memory, and reasoningto reveal how faulty intuitions often get us into trouble. In theprocess, they explain: ? Why a company would spend billions to launch a product that itsown analysts know will fail ? How a police officer could run right past a brutal assaultwithout seeing it ? Why award-winning movies are full of editing mistakes ? What criminals have in common with chess masters ? Why measles and other c

Goldman Sachs are the investment bank all other banks - andmostbusinesses - want to emulate; the firm with the best talent,the best clients,the best strategy. But is their success just downto the gilded magic ofthe 'Goldman way'?

In today's world, yesterday's methods just don't work. In Getting Things Done , veteran coach and management consultantDavid Allen shares the breakthrough methods for stress-freeperformance that he has introduced to tens of thousands of peopleacross the country. Allen's premise is simple: our productivity isdirectly proportional to our ability to relax. Only when our mindsare clear and our thoughts are organized can we achieve effectiveproductivity and unleash our creative potential. In GettingThings Done Allen shows how to:

Cathie Black is the wise, funny mentor that every woman dreamsof having. She was a pioneer in advertising sales at a time whenwomen didn’t sell; served as president and publisher of thefledgling USA Today ; and, in her current position as thepresident of Hearst Magazines, persuaded Oprah to launch amagazine. In 2006 she was named one of Fortune’s “50 Most PowerfulWomen in American Business” for the seventh consecutive year. Now,in the exuberant, down-to-earth voice that is her trademark, Cathieexplains how she achieved “the 360° life”—a blend of professionalaccomplishment and personal contentment—and how any woman can seizeopportunity in the workplace. No matter where you are in your career, Basic Black offersinvaluable lessons that will help you land the job, promotion, orproject you’re vying for. At the core of the book are Cathie’scandid, personal stories. She walks us through her decision to riskdropping a huge ad agency that handled the USA Today campaign in favor of a small bo

《的战争:波音与空客的全球竞争内幕》内容简介：10000公里的航程足以覆盖世界上有人居住的所有地方，但是在民用航空领域，还没有一个飞行器拥有如此惊人的续航能力——无论是波音还是空客。尽管如此，在可以预计的未来，只要乘飞机旅行，你十有八九只能选择这两家公司的产品，但是，你知道那些带你飞翔的“大家伙”有怎样的出身与来历吗？ 越来越多的人需要飞往更遥远的地方，航空制造商需要回答，究竟是要承载更多的乘客，还是要飞得更远？这永远都是一个难以破解的悖论。可是，哪怕在这一问题上微小的进展也足以让竞争对手多一分忌惮。在这项全球为复杂的商战中，两家公司都竭尽全力企图将对手抛开，尽管事实是各自的市场份额越来越接近50%。 20年弹指一挥间，波音与空客的竞争刚刚上演了序曲。回顾短暂的过去，航空制造业的竞

The legitimate use of force is generally presumed to be therealm of the state. However, the flourishing role of the privatesector in security over the last twenty years has brought this intoquestion. In this book Deborah Avant examines the privatization ofsecurity and its impact on the control of force. She describes thegrowth of private security companies, explains how the industryworks, and describes its range of customers – including states,non-government organisations and commercial transnationalcorporations. She charts the inevitable trade-offs that the marketfor force imposes on the states, firms and people wishing tocontrol it, suggests a new way to think about the control of force,and offers a model of institutional analysis that draws on botheconomic and sociological reasoning. The book contains case studiesdrawn from the US and Europe as well as Africa and the MiddleEast.

Strengths Based Selling explains talent and how toidentify and maximize it, and then covers the basic steps of theselling process, including prospecting/cold calling, assessingopportunity, identifying solutions, building advocacy, negotiating,closing, and servicing/retaining/growing. Thus, the reader can takethe web-based Clifton StrengthsFinder Assessment (access codeincluded), discover his or her own unique strengths, learn to applythem to sales, and formulate strategies to triangulate individualtalent and job role.