Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack. It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another common trait among the campaigns that Copy Paste presents is that all of them are reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. Copy Paste provides the images and allows the reader to make the judgment call. A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe s extensive research, cast their opinion online, and make their own judgements. Copy Paste, Joe la Pompe s third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the questio

Creating Stylized Characters gives readers a valuable insight into the popular art of character design. Professional illustrators, animators and cartoonists, well versed in creating characters for video games, comics and film, guide the reader through accessible tutorial projects packed with images and advice. Any budding artist will soon be able to draw characters of all ages, shapes and sizes! This entertaining, beginner-friendly book is applicable to both digital and traditional media, and delves into many essential aspects of the character development process, from real-world research, to sketching gestures and poses, to exploring different genres, personalities and styles.

The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year's edition features the very best work from around the world from the 2016 One Show and One Show Design contests. In these pages are more than 1,600 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge's Choice section. Lavishly produced with full-color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television, and radio.