#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system.
本书探索研究并解释了80余个世界上*重要的、有关贸易、商业和管理的理论和伟大构思，并提供一个极具吸引力的视角，用以洞察过去和当下的商业世界。 作为对商业主题下基本原理的完美导读，《商业手册》分析了历史↑部分*重要的商界里程碑的发展和从亨利 福特到史蒂夫 乔布斯等大师和业内领军智囊所使用的关键商业策略。 在书中，每一个有影响力的商业构思都通过时尚雅致的信息图表对其作出清晰简单的解释。本书中简单易懂的解释，逐步分解的思维导图，让下至学生和商业从业者，上至准企业家们的所有人都能理解贸易和商业世界。本书同时描述了一系列具有启发意义的商业构思和超过100句值得铭记的名言警句。 Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating
From one of America's foremost economic and political thinkerscomes a vital analysis of our new hypercompetitive andturbo-charged global economy and the effect it is having onAmerican democracy. With his customary wit and insight, Reich showshow widening inequality of income and wealth, heightened jobinsecurity, and corporate corruption are merely the logical resultsof a system in which politicians are more beholden to the influenceof business lobbyists than to the voters who elected them. Powerful andthought-provoking, Supercapitalism argues that a clearseparation of politics and capitalism will foster an enviroment inwhich both business and government thrive, by putting capitalism inthe service of democracy, and not the other way around.
The legitimate use of force is generally presumed to be therealm of the state. However, the flourishing role of the privatesector in security over the last twenty years has brought this intoquestion. In this book Deborah Avant examines the privatization ofsecurity and its impact on the control of force. She describes thegrowth of private security companies, explains how the industryworks, and describes its range of customers – including states,non-government organisations and commercial transnationalcorporations. She charts the inevitable trade-offs that the marketfor force imposes on the states, firms and people wishing tocontrol it, suggests a new way to think about the control of force,and offers a model of institutional analysis that draws on botheconomic and sociological reasoning. The book contains case studiesdrawn from the US and Europe as well as Africa and the MiddleEast.
One of the most popular and respected style guides ever written,this handbook by a seasoned writer with more than forty years ofexperience offers ten principles and seven axioms that professionalwriters use to express their thoughts clearly and effectively. Thislatest edition is expanded to include an extensive glossary ofAmerican idiomatic expressions, developed to assist users fromother backgrounds and cultures; new chapters with tips onlittle-known facts of usage, such as compound words, hyphenation,numeration, and capitalization; and explanations of technicalproblems encountered in writing and editing with tips and exercisesto help solve them. For anyone faced with the challenges of writtenEnglish, Writing with Precision can help readers write moreclearly, more effectively, and more precisely than they everhave. Previous editions of Writing with Precision have beenselected by the Writer's Digest , McMillan , Fortune , and Reader's Digest book clubs.
The companion to the blockbuster bestseller, Getting Things Done . Since its publication in 2001, Getting ThingsDone has become, as Time magazine put it, "the definingself-help business book" of the decade. Having inspired millions ofreaders around the world, it clearly spoke to an urgent need in anincreasingly time-pressured society. Now, in the highly anticipatedsequel Making It All Work , Allen unlocks the full power ofhis methods across the entire span of life and work. WhileGetting Things Done functioned as an essential tool kit, Making It All Work is an invaluable road map, providing bothbearings to help you determine where you are in life and directionson how to get to where you want to go.
The Evolution of a Brand Powerhouse The candles that lit the nights of Union soldiers during theCivil War. The synthetic detergent that eradicated hours of toilfor women in the 1940s. The disposable diapers that addedconvenience to the lives of busy parents. All of these breakthrough "firsts" and a host of others came fromthe same source: consumer goods giant Procter Gamble. RisingTide chronicles this company's extraordinary 165-year climb from asmall, family-operated soap and candle company to a globalpowerhouse whose market-leading brands improve the lives ofconsumers everywhere. Authors Davis Dyer, Frederick Dalzell, and Rowena Olegario weregranted unprecedented access to P G's corporate archives andexclusive interviews with key executives and employees. Theydescribe the introduction and evolution of such household brands asIvory, Tide, Crest, and Pampers and illustrate how P G learnedto satisfy consumers and compete in markets all over the world.They also recount insightful
In a book that looks at the power of collaboration, the authorsdefine eight archetypes of leaders and followers and then explainhow readers can take 60 different cases of successful collectivebehavior and apply them to their own organizations.
《的战争:波音与空客的全球竞争内幕》内容简介：10000公里的航程足以覆盖世界上有人居住的所有地方，但是在民用航空领域，还没有一个飞行器拥有如此惊人的续航能力——无论是波音还是空客。尽管如此，在可以预计的未来，只要乘飞机旅行，你十有八九只能选择这两家公司的产品，但是，你知道那些带你飞翔的“大家伙”有怎样的出身与来历吗？ 越来越多的人需要飞往更遥远的地方，航空制造商需要回答，究竟是要承载更多的乘客，还是要飞得更远？这永远都是一个难以破解的悖论。可是，哪怕在这一问题上微小的进展也足以让竞争对手多一分忌惮。在这项全球为复杂的商战中，两家公司都竭尽全力企图将对手抛开，尽管事实是各自的市场份额越来越接近50%。 20年弹指一挥间，波音与空客的竞争刚刚上演了序曲。回顾短暂的过去，航空制造业的竞
