规范化管理不再是大企业的专利，随着市场环境的不断变化，规范化管理的思路也被广大中小企业接受。?张国祥老师经过多年的规范化管理培训实践，分别从战略管理、员工管理、流程管理、生产管理、营销管理的角度，对企业规范化管理进行了系统的阐述，并介绍了大量的实用工具，为中小企业的规范化管理提供了清晰的思路，值得广大中小企业借鉴。
本书是黄太吉官网发布的微博，主要以介绍黄太吉传统美食管理理念、经营策略、中国传统饮食文化等为主要内容的图书。黄太吉门店成立于2012年7月28日，公司专注于产品本身，极力还原正统的饮食文化，并借助移动互联网应用的兴起，迅速的建立起良好的产品口碑与品牌文化，同时也拥有了众多的用户社群。品牌以中国传统饮食文化为积淀，融合移动互联网时代的交互特点，使得中国传统饮食文化得以加速发展，向国际化的文化品牌方向推进。2014年底，公司发展成为拥有3个独立品牌，跨越国内4座城市，建立36家自营门店，投资3个新生餐饮文化品牌的互联网餐饮文化集团公司。
If you’ve ever wondered how investors continue to see substantial market-beating investment returns with portfolios that just seem to grow and grow, The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets will reveal some secrets. David Darst, also known as Mr. Asset Allocations, shows you how to use savvy asset allocation strategies that you can use to invest like the rich do. This dynamic and easy-to-understand book allows you to rethink your asset allocation strategies and make the leap from mediocre to stellar returns.
YaYa CEO Ferrazzi works with "Inc." writer Raz to explain theguiding principles he has mastered over a lifetime of reaching outto explain what it takes to build the kind of lasting, mutuallybeneficial relationships that lead to professional and personalsuccess.
Make the ultimate teenage success guide part of your life every daySean Covey's "The 7 Habits of Highly Effective Teens" has helped hundreds of thousands of teens find a path toward success and personal fulfilment. Now, with "Daily Reflections for Highly Effective Teens, " comes a book that will inspire teens to understand, appreciate, and internalize the power of the 7 Habits. With this day-by-day success guide, teenagers will learn how to improve their self-image, build friendships, resist peer pressure, achieve their goals, make important decisions, and live healthier, more self-confident lives. Packed with great quotes, excellent ideas, and inspiration, Sean Covey's warm, insightful, and humorous guide gives teens a road map for surviving and thriving in adolescence and beyond.
In the business world, confrontations are inevitable --whether they're with your employees, peers, bosses, or evensuppliers and customers. Ignored or handled badly, confrontationscan damage workplace relationships and ruin careers. This volume helps you master the art of effectively managingdifficult interactions. You'll learn how to: Determine which confrontations are worth an investment of yourtime and energy Understand and manage the strong emotions that can arise duringconfrontations Design solutions that meet all stakeholders' needs Coach your direct reports to resolve confrontationsproductively
Since Peter Senge published his groundbreaking book The FifthDiscipline, he and his associates have frequently been asked by thebusiness community: "How do we go beyond the first steps ofcorporate change? How do we sustain momentum?" They know thatcompanies and organizations cannot thrive today without learning toadapt their attitudes and practices. But companies that establishchange initiatives discover, after initial success, that even themost promising efforts to transform or revitalizeorganizations--despite interest, resources, and compelling businessresults--can fail to sustain themselves over time. That's becauseorganizations have complex, well-developed immune systems, aimed atpreserving the status quo. Now, drawing upon new theories about leadership and the long-termsuccess of change initiatives, and based upon twenty-fiveyears of experience building learning organizations, the authors of TheFifth Discipline Fieldbook show how to accelerate success and avoidthe obstacles that can stall momentum. The
From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently
Every business needs a business plan,a plan to meet theexpected and unexpected opportunities and obstacles the futureholds. This book will help you take a long, hard look at eachelement of the plan and show you how to communicate the rightmessage to the right people to maximize the chances of getting yourbusiness venture launched.
In Seduced by Success, Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the “legacy practices” that almost felled such giants as General Motors, Kodak and Sony. Herbold, a 26-year-veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace. The nine traps every successful organization must avoid are Neglect: Sticking with Yesterday's Business Model Pride: Allowing Your Products to Become Outdated Boredom: Clinging to Your Once-Successful Branding Complexity: Ignoring Your Business Processes Bloat: Rationalizing Your Loss of Speed and Agility Mediocrity: Letting Your Star Employees Languish Lethargy: Getting Lulled into a Culture of Comfort Timidity: Not Confronting Turf Wars and Obstructionists
The Remarkable discoveries about what drives and sustainssuccessful women leaders. Based on five years of proprietary research, How Remarkable WomenLead speaks to you as no other book has, with its hopeful outlookand unique ideas about success. It's the new "right stuff" ofleadership, raising provocative issues such as whether feminineleadership traits (for women and men) are better suited for ourfast-changing, hyper-competitive, and increasingly complexworld. The authors, McKinsey Company consultants Joanna Barsh andSusie Cranston, establish the links between joy, happiness, anddistinctive performance with the groundbreaking model of CenteredLeadership. The book's personal stories and related insights show you themagic that happens when you put the five elements of CenteredLeadership–meaning, framing, connecting, engaging, andenergizing–to work. They include: How Alondra de la Parra built on her strengths and passions toinfuse her life with meaning and make her way in the
Can one be both an ethical person and an effectivebusinessperson? Stephen Green, an ordained priest and the chairmanof HSBC, thinks so. In Good Value , Green retraces thehistory of the global economy and its financial systems, and showsthat while the marketplace has delivered huge advantages tohumanity, it has also abandoned over a billion people to extremepoverty, encouraged overconsumption and debt, and ravaged theenvironment. How do we reconcile the demands of capitalism with both the commongood and our own spiritual and psychological needs as individuals?To answer that, and some of the most vexing questions of our age,Green takes us on a lively and erudite journey through history,looking for lessons in the work of economists and philosophers,businessmen and poets, theologians and novelists, playwrights andpolitical scientists. An essential business book by a man who isuniquely qualified to write it, Good Value is a timely andpersuasive analysis of the most pressing financial and moralquestions we fac
Wake-Up Call for Marketers on What CEOs Want and How toDeliver It….. CEOs are more than frustrated by marketing'sinability to deliver results. Has the profession lost itsrelevance? Nirmalya Kumar argues that, while the function ofmarketing has lost ground, the importance of marketing as amind-set-geared toward customer focus and market orientation-hasgained momentum across the entire organization. This bookchallenges marketers to change their role from tacticalimplementers of traditional marketing functions-like advertisingand promotion-to strategic coordinators of organization-wide,transformational initiatives aimed at profitably delivering valueto customers. Kumar outlines seven strategy-focused,cross-functional, and bottom-line oriented initiatives that can putmarketing back on the CEO's agenda-and elevate its role in shapingthe destiny of the firm.
Andrew Grove is President of Intel, America's leadingmanufacturer of computer chips. However, the management techniqueshe unveils in this bestselling and user-friendly guide are equallyapplicable for sales managers, accountants, consultants, eventeachers--anyone whose job entails getting a group of people toproduce something of value.
规范化管理不再是大企业的专利，随着市场环境的不断变化，规范化管理的思路也被广大中小企业接受。?张国祥老师经过多年的规范化管理培训实践，分别从战略管理、员工管理、流程管理、生产管理、营销管理的角度，对企业规范化管理进行了系统的阐述，并介绍了大量的实用工具，为中小企业的规范化管理提供了清晰的思路，值得广大中小企业借鉴。
Why should I do business with you… and not yourcompetitor? Whether you are a retailer,manufacturer, distributor, or service provider – if you cannotanswer this question, you are surely losing customers, clients andmarket share. This eye-opening book reveals how identifying yourcompetitive advantages (and trumpeting them to the marketplace) isthe most surefire way to close deals, retain clients, and staymiles ahead of the competition. The five fatal flaws of most companies: ? They don’t have a competitive advantage but think they do ? They have a competitive advantage but don’t know what it is—sothey lower prices instead ? They know what their competitive advantage is but neglect to tellclients about it ? They mistake “strengths” for competitive advantages ? They don’t concentrate on competitive advantages when makingstrategic and operational decisions The good news is that you can overcome these costly mistakes– by identifying your competitive advantages and creating new ones.Consult
Han, author and former entrepreneur, seeks the wisdom of 100 outstanding leaders to influence young people in their twenties and thirties who are searching for their path to a successful career. During extensive interviews with CEOs, writers, artists, and entertainers, Han developed information on their experiences in early adulthood as they learned about themselves and how they translated that knowledge into winning stature in their chosen profession. With self-knowledge as the core ingredient, we learn about other requirements such as intelligence and hard work, integrity, flexibility, discipline, effective communication skills, drive, and some luck. The CEO of Tower Automotive noted that the best people in business are those who make mistakes, learn from them, fix the important ones, and keep moving on. She counsels, "That's resilience." This small book offers excellent insight for library patrons who are looking for their first jobs after college or graduate school and are trying to find what they are mea
在线阅读本书 Under Andy Grove’s leadership，Intel has become the worlds largestchip maker and one of the most admired companies in the world．Inonly the Paranoid Survive, Grove reveals his strategy of focusingon a new way of measuring the nightmare moment every leaderdreads——when massive change occurs and a company must，yirtuallyovernight adapt or fall by the wayside．Grove calls such a moment aStrategic Inflection Point，which can be set off by almostanything:mega-competition, a change in regulations, or a seeminglymodest change in technology. When a Strategic Inflection Pointhits, the ordinary rules of business go out the window. Yetman-aged right, a Strategic Inflection Point can be and opportunityto win in the marketplace and emerge stronger than ever. Groveunderscores his message by examining his own record of success andfailure, including how he navigated the events of the Pentium flaw,which threatened Intel's reputation in 1994, and how he has dealtwith the explosions in growt
Most business books give you the same old advice: Write abusiness plan, study the competition, seek investors, yadda yadda.If you're looking for a book like that, put this one back on theshelf. Rework shows you a better, faster, easier way to succeed inbusiness. Read it and you'll know why plans are actually harmful,why you don't need outside investors, and why you're better offignoring the competition. The truth is, you need less than youthink. You don't need to be a workaholic. You don't need to staffup. You don't need to waste time on paperwork or meetings. Youdon't even need an office. Those are all just excuses. What you really need to do is stop talking and start working.This book shows you the way. You'll learn how to be moreproductive, how to get exposure without breaking the bank, and tonsmore counterintuitive ideas that will inspire and provokeyou. With its straightforward language and easy-is-better approach,Rework is the perfect playbook for anyone who’s ever dreamed ofd
What is that makes urban myths so persistent but many everydaytruths so eminently forgettable? How do newspapers set aboutensuring that their headlines make you want to read on? And why dowe remember complicated stories but not complicated facts? In thecourse of over ten years of study, Chip and Dan Heath haveestablished what it is that determines whether particular ideas orstories stick in our minds or not, and "Made to Stick" is thefascinating outcome of their painstaking research.Packed full ofcase histories and thought-provoking anecdotes, it shows, amongother things, how one Australian scientist convinced the world he'ddiscovered the cause of stomach ulcers by drinking a glass filledwith bacteria, how a gifted sports reporter got people to watch afootball match by showing them the outside of the stadium, and howhigh-concept pitches such as 'Jaws on a spaceship' ("Alien") and'Die Hard on a bus' ("Speed") convince movie executives to investvast sums of money in a project on the basis of almost noinformati
In 1558, Elizabeth I inherited a business in trouble.Burdened by runaway inflation and a debased currency, bereft ofstrategic alliances, torn by internal dissent, and eyed greedily bycompetitors bent on takeover, her business, England, was on thebrink of ruin. Forty-five years later, England was the richest andmost powerful nation in Europe. Softcover.
成为出色的销售人员，实现百万年薪的梦想，是每一个从事房地产销售人员的梦想。阅读完《房地产销售:百万年薪不是梦》后，将使你的梦想成为可能。全书共九章，章房地产知识全掌握让你从一名销售的门外汉，成为销售人员，第二章塑造自我、第三章认识产品和第四章认识客户让你从一名销售人员成为合格销售人员，第五章销售人员十大必杀技、第六章编制一套十全十美“销讲词”和第七章做好售后服务让你从一名合格的销售人员成为销售人员，第八章刁难问题如何对答如流以及第九章舒缓压力让你完成从到的过程。《房地产销售:百万年薪不是梦》立足房地产销售市场，以理论知识为基础，以技能训练为重点，结合职业标准实施，给广大房地产销售人员提供一条提高销售技巧，实现梦想的捷径。书中的销讲词和刁难问题的对答是你们在房地产销售中每天都会
Are you wondering what the next killer app will be? Do youwant to know how you can maintain and add to your value duringthese rapidly changing times? Are you wondering how the word lovecan even be used in the context of business? Instead of wondering, read this book and find out how to become alovecat—a nice, smart person who succeeds in business and inlife. How do you become a lovecat? By sharing your intangibles. By thatI mean: Your knowledge: everything that comes from all the books thatI’ll encourage you to devour. Your network: the collection of friends and contacts you nowhave, which I’ll teach you how to grow and nurture. Your compassion: that human warmth you already possess—in thesepages I’ll convince you that you can show it freely at theoffice. What happens when you do all this? * You become a rich source of information to all aroundyou. * You are seen as a person with valuable insight. * You are perceived as generous to a fault
