With a new foreword by Ken Blanchard An invaluable newstrategy for creating enthusiastic employees, from the author ofthe bestselling The One Minute Manager. Every day thousands ofuninspired employees trudge to work -- often dooming theircompanies to failure with their lack of enthusiasm. Drawing on over20 years' experience of working with hundreds of corporationsacross the US -- including America Online, Eastman Kodak, GeneralMotors, Hershey Chocolate and Microsoft -- Blanchard reveals asure-fire strategy for boosting employee enthusiasm, productivityand performance. Gung Ho! presents a simple system for inspiringemployees. Based on three core ideas: work must be seen asimportant, workers must be put in control of their own productionand managers must cheer their workers on -- it is a method that allemployees and managers can easily implement and which has alreadybeen adopted by such major corporations as K-Mart.

Hereisthebestsellingguidethatcreatedanewgameplanformarketinginhigh-techindustries.CrossingtheChasmhasbecomethebibleforbringingcutting-edgeproductstoprogressivelylargermarkets.Thiseditionprovidesnewinsightsintotherealitiesofhigh-techmarketing,withspecialemphasisontheInternet.It'sessentialreadingforanyonewithastakeintheworld'smostexcitingmarketplace.

This fully revised edition contatios over7000kdy terms on all aspects of markting including market research advertising packaging and publictiy.

best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in

CON TRICKS is a unpque insider's guide to this booming business which will appeal to anyone who is or has ever wished to be a consultant.Written by an ex-consultant,is lifts the veil on what consulting is really like and what you need to succeed with the major firems.It also asks why consultants are so expensive,why they can be so had at running their own businesses and whether the loss of mid-line expertise in our corporations is making them dangerously reliant on outside advisers.

Learn all you need to know about helping others to achievetheir full potential. From defining performance targets tosupporting staff as they progress, Coaching Successfully shows youhow to motivate others to develop themselves, promoting initiativeand self-responsibility. Find out how to adapt your coaching styleto suit both teams and individuals, how to use delegation as acoaching tool, and how to overcome negative attitudes. Power tipshelp you to handle real-life situations and increase youreffectiveness as a role model and confidant. The Essential Managershave sold more than 1.9 million copies worldwide! Experienced andnovice managers alike can benefit from these compact guides thatslip easily into a briefcase or a portfolio. The topics arerelevant to every work environment, from large corporations tosmall businesses. Concise treatments of dozens of businesstechniques, skills, methods, and problems are presented withhundreds of photos, charts, and diagrams. It is the most excitingand accessible appr

The best time to clean up a murder scene? Sooner rather than later with a shooting in bed, to keep blood from leaching into the floor. The best time to write a scathing tell-all about your boss? After he’s dead. Best time to pose nude for Playboy? Between the ages of 18 and 25, though they have photographed women over 40. Did you need to know any of this? Probably not. Kaplan’s volume carries self-help to absurdity—it’s designed more for an occasional idle browse than as a compendium of truly useful information. That said, there are some good tips here: fish at your local fish market is freshest on Tuesdays and Fridays, according to a fish distributor in New York. Appliances are cheapest after January 1, but electronics should be bought before Thanksgiving, according to a former online retailer. Kaplan, the gambling columnist for Cigar Aficionado, has consulted experts in each area, from Donald Trump on deal-making to the stars of Car Talk for car repairs. There’s no table of contents, and the tips

Playing the trading game takes audacious confidence, but winning takes more. It's about making chances instead of taking chances. As founder of the remarkably successful Taipan Group-a team of independent financial analysts-author J. Christoph Amberger knows: "There is always an opportunity to make exceptional stock market profits . . . as long as you know how to read the signs." In Hot Trading Secrets, Amberger gives you a blueprint for making big money in any financial climate. He will teach you: How to trade on "insider information" legally and profitably The secret strategies of CBOE floor traders How to profit from the "Red Zones" How to become a stone-cold profit predator In a simple step-by-step presentation, Amberger will liberate you from restrictive conventional fallacies. Using Hot Trading Secrets as your guide, you will learn to exploit volatile market events to achieve consistent profits-whether the market is up or down.

Are good manners relevant in this day and age? More so than ever, with cell phones, body piercings, e-mails, and other 21st-century accessories. Now the authors of Things You Need to Be Told offer more advice-pertinent to today's issues, and filled with both hilarious wit and practical common sense.

THE DREAM She is twenty, beautiful, dirt-poor, and hoping for a better lifefor her infant daughter when LuAnn Tyler is offered the gift of alifetime, a $100 million lottery jackpot. All she has to do ischange her identity and leave the U.S. forever. THE KILLER It's an offer she dares to refuse...until violence forces herhand and thrusts her into a harrowing game of high-stakes,big-money subterfuge. It's a price she won't fully pay...until shedoes the unthinkable and breaks the promise that made herrich. THE WINNER For if LuAnn Tyler comes home, she will be pitted against thedeadliest contestant of all: the chameleonlike financial mastermindwho changed her life. And who can take it away at will...

This is an extradordinary tribute to the world's most recognized and mourned icon of commerce, the World Trade Center. These remarkable aerial photographs reflect both the beauty and the stature of the twin towers that were the crown jewels of lower Manhattan. A remembrance of the pinnacle of New York city's skyline, this volume also marks the beginning of the renewal to come. Includes five archival photos and eighteen full-color views.

A delightful social satire of England's landed gentry and a moving tale of lovers separated by class distinction.

Take the brakes off your busi-ness. From management spe-cialist and author of the innov-ative national bestseller 1001 WAYS TO REWARD EMPLOYEES comes a practical handbook chock full of ideas for increas-ing employee involvement and enthusiasm--the key to an organization's success.Weaving together case studies, exam-ples, suggestions, and quotes from hundreds of America's most energized businesses and business leaders, 1001 WaYs TO ENERGIZE EMPLOYEES is a how-to for getting not just the most--but the best--from everyone in the organization.

Watts Wacker and Jim Taylor refuse to paint asimplistic picture of the future; instead, they show where to look for the insightneeded to compete and grow in the years ahead. Authors of the prophetic The500 Year Delta, they now proclaim the Age of the Individual-a world where life has never been more difficult, because it has never been easier. Today, individuals have far more power to claim their own futures than ever before, which means they have to follow four major rules to chart their courses:Know who you are。

Based on a unique, customer-centric approach to selling, Howto Say It(r) to Sell It provides practical, real world strategiesproven to significantly increase sales results. Packed with powerwords, concrete examples, useable *s, and specificcommunicative steps, this book is the key to reaching salessuccess.

According to CNBC's veteran market watcher, Ron Insana, they can and do. Every day the world's markets are speaking -- shouting, really -- boldly predicting the future. In fact, they are reflecting information not yet revealed to the general public: events as dramatic as the outcome of a war, as tragic as a nuclear accident in some distant part of the globe, or as mundane but vitally important as the future direction of interest rates. In order to understand what the markets are saying, you have to know how to listen to and interpret the messages they are sending. This is the first book to show readers how to understand the signals put out by the markets, and how to use that information to advantage in their lives. Since ancient times, writes Insana, investors and merchants have met to buy and sell goods -- and to exchange information and gossip. This information is reflected in the prices charged for those goods, whether it is news of war in a far-flung region that will cut off the gold supply or

“The tell-all register includes a wacky collection of … questions， to help you determine what you should be looking for。” “…you probably want to forget most of your dates。 But you’ll have more fun if you record the gory details…” They say you have to kiss a lot of frogs before you find your prince。 Here’s a saucy self-discovery dating journal for savvy “swingles” to help them have fun along the way。 Kissing Frogs is an interactive journal that will continue to entertain for years to come。 From the “Rate the Date” questionnaires to the “Hit the Road， Toad” checklist， this journal provides plenty of space to record what women have learned about themselves and what they’ve gleaned about men。 It leaves no rock unturned， and no frog unexamined!

A calculating killer who calls himself The Teacher is takingon New York City, killing the powerful and the arrogant. Hismessage is clear: remember your manners or suffer the consequences!For some, it seems that the rich are finally getting what theydeserve. For New York's elite, it is a call to terror. Only one man can tackle such a high-profile case: Detective MikeBennett. The pressure is enough for anyone, but Mike also has tocare for his 10 children-all of whom have come down with virulentflu at once! Discovering a secret pattern in The Teacher's lessons, DetectiveBennett realizes he has just hours to save New York from thegreatest disaster in its history. From the #1 bestselling authorcomes RUN FOR YOUR LIFE, the continuation of his newest,electrifying series.

It's not easy to fall in love-especially in Sin City. Nobody knows this better than Greek deities Psyche and Eros, who keep a watchful eye on the mortals in Las Vegas. With a little divine intervention from Aphrodite and the rest of the gods and goddesses, Psyche and Eros set out to fulfill the sexual fantasies of their clients, hoping to turn lust into love.

The motivations behind today's most successful leaders and entrepreneurs come to a simple yet decisive explanation: there are people who give, people who take, people who match, and people who fake. Our world is filled with these givers, takers, matchers and fakers. Amazingly, those who succeed (not only personally but for their clients and companies) don't take or match. They give. (Although they're not necessarily philanthropic.) GIVE AND TAKE presents the fascinating secrets to givers' success. The results are unequivocal: givers gain big. Jack Welch, Richard Branson, Jon Huntsman Sr. - all of them are givers. In a world in which so many takers such as Bernard Madoff and Raj Rajaratnam have ruined lives and reputations, this book will reassure readers that the real power lies in becoming a giver. Since the vast majority of people aren't born givers, Grant not only presents the case for why givers win, he also offers their hidden strategies for winning.

A practical, user-friendly guide to the most dreaded of allbusiness tasks. Written by two top business trainers, this guide reveals thestrategies and language skills needed to make the most ofperformance appraisals-for both the reviewers and the reviewed. Itbreaks the process into five simple steps and explains what to saywith hundreds of winning phrases organized by topic (and hundredsof counterproductive phrases too). Also included is advice onpreparing an agenda, body language, and tone of voice-plus truesuccess and horror stories.

Whensomeoftheworld'sbiggestcorporationsneedtorevivetheirbrands,innovateproducts,andrethinktheirimages,theycallPeterArnell. NowinhisfourthdecadeofbrandingandmarketingforsuchcompaniesasSamsung,Reebok,DKNY,GNC,andPepsi,Arnellexplainshowyoucanusesomeofthesamestrategiesthatfamousbrandsdo,inordertoimproveyourownimage,life,andcareer.Arnellknowsthisfirsthandbecauseheappliedmanyofthesesamestrategiestotransformhisownlifebylosing256pounds. Howdidhedoit? ArnellcreatedanideahecallsShift. WithShift,you'lldiscoverthestepsyouneedtotakeinordertobecomethebestyou.Creatingandrevitalizingbrandshappenseverydayinbusiness.Shiftshowshowyoucanmakeithappenforyourselfandyourpersonalbrand. Innovativeinsightssuchas"gohelium"areusedbyArnelltoexplainhowhereachedhisultimategoalof150pounds—youcanapplyhistechniquestoreachforyourowngoals.Youwillsee—throughArnell'sdescriptionofhowhe"wenttiger"—howtoexerciseyourowndisciplineandcommitment,withoutapology,evenifthatmeansbuckingthenorm.Andbylearningtoreachouttoyourbrandaudience,youwillcome

A thorough yet lighthearted guide to online dating, designed primarily to help the over-35 woman browse Internet sites--with confidence, ease, and a sense of adventure--and capture that special someone.Online dating is a national phenomenon, with some 30 million people logging on to dating sites each month. Yet many women over 35 still hesitate when it comes to browsing for a mate.That's exactly how author Judsen Culbreth felt when she found herself single again at age 49, after a 20-year marriage. Overcoming her own trepidation, she decided to take the plunge and post an online personals ad. Not only did she get 84 responses within 2 days, but eventually she found romance and a second chance at love and marriage. Now she draws upon her own online adventures and her vast experience in magazine and TV journalism to provide Boomers and mature GenXers with the guide they need to navigate their way through the three stages of cyber-courtship: defining compatibility, creating chemistry, and closing on commitment.C