On your rise to the top, hard work and experience areimportant, but they can take you only so far. To lead in yourindustry or profession, you must be ready to assume the leader'sspeaking role. In survey after survey, the number-one skilldetermined to be indispensable to leaders is communication. Mustyou be born with this talent, or can you learn how to command aroom? In Speak like a CEO Suzanne Bates proves that you don't have tobe a natural-born speaker to develop a compelling communicationstyle all your own. Whether you're in the corner office or the OvalOffice, at the dining room table or before an audience of millions,you'll find a blueprint to speak like a leader and get results. Notanother one-size-fits-all guide to better presentations or publicspeaking, Speak like a CEO is a sophisticated approach based on thephilosophy that successful leaders have their own uniquecommunication styles. Its self-assessments, exercises, andcustomizable self-improvement plans let you zero in on yourstrengths

This hands-on, concise guide gives you 24 proven techniques for communicating clearly and managing conflicts. It features guidelines for everything from sharing information and gathering input from employees to handling disagreements to conducting results-driven meetings and presentations.

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. Specific strategies for understanding the 10 types of problem people and influencing them to adopt positive behaviors.

For the past two decades, Michael Porter's work has toweredover the field of competitive strategy. On Competition, UpdatedEdition brings together more than a dozen of Porter's landmarkarticles from the Harvard Business Review. Five are new to thisedition, including the 2008 update to his classic "The FiveCompetitive Forces That Shape Strategy," as well as new work onhealth care, philanthropy, corporate social responsibility, and CEOleadership. This collection captures Porter's unique ability to bridgetheory and practice. Each of the articles has not only shapedthinking, but also redefined the work of practitioners in itsrespective field. In an insightful new introduction, Porter relateseach article to the whole of his thinking about competition andvalue creation, and traces how that thinking has deepened overtime. This collection is organized by topic, allowing the readereasy access to the wide range of Porter's work. Parts I and IIpresent the frameworks for which Porter is best known f

A cocktail party. A terrorist cell. Ancient bacteria. Aninternational conglomerate. All are networks, and all are a part of a surprisingscientific revolution. Albert-László Barabási, the nation'sforemost expert in the new science of networks, takes us on anintellectual adventure to prove that social networks, corporations,and living organisms are more similar than previously thought.Grasping a full understanding of network science will someday allowus to design blue-chip businesses, stop the outbreak of deadlydiseases, and influence the exchange of ideas and information. Justas James Gleick brought the discovery of chaos theory to thegeneral public, Linked tells the story of the true science of thefuture.

Fully illustrated and highly detailed, The Ultimate. History of Porsche tells all a bout this famous sporting marque. From its earliest designs to today’s newest models, the German company has produced many of the world's most desirable cars and numerous sporting successes. Here both are amply celebrated in lavish detail and colour to bring you the ultimate in sports car history.

Prospecting for new customers is a key part of everysalesperson's job-and perhaps the most challenging part. Yourleads, your approach, your timing, everything needs to be perfect.That's why you need Perfect Phrases for Lead Generation by renownedsales guru Bill Brooks. He's assembled a winning collection ofproven sales strategies for the 21st century-each linked withappropriate phrases for every customer scenario. Using his surefireselection of targeted phrases, you'll learn how to: Identify the 25 types of clients-and customize your words to winthem over Master the 10 principles of direct prospecting-using the rightphrases to turn cold calls into cash Expand your customer base-and grow your sales-faster, bigger, andbetter Filled with hundreds of ready-to-use phrases, specific salespitches, new communication tools, and other networking secrets,this invaluable handbook puts all the tricks of trade at yourfingertips. 作者简介： Bill Brooks is CEO of The Brooks Group, on

How to Survive Your Freshman Year offers incoming college freshmen the experience, advice, and wisdom of their peers: hundreds of other students who have survived their first year of college and have something interesting to say about it. Based on interviews with hundreds of college students at every type of higher-learning institution across the country, this book has insights on every aspect of college life, including, what to take to the dorm, living with roommates, Facebook and other social networks, extracurricular activities, choosing classes, studying, going abroad, finances, food, the social scene, doing laundry, staying in touch with friends and family, and much more. Highly readable, much of the book consists of short snippets with some interesting insight and advice from the college students interviewed. The book also includes expert input from college advisors and officers.

It’s an insidious disease that is crippling companies,destroying our economy, and crushing potential. It’s infecting thevery roots of business performance, and it’s spreading fast. Itisn’t the recession, market volatility, scandal, or greed. It’s entitlement. And it may be killing your business. In myriad ways, entitlement has been cultivated for decades. As aresult, too many employees today believe that they are entitled toa paycheck simply because they show up. Brad Hams has proven thatwe are not doomed to a path of entitlement and dependence. Aftermore than 15 years working with hundreds of companies, he knowsthat the vast majority of employees addicted to entitlementactually want to engage, want to contribute, and feel much betterabout themselves when they are in an environment that requires themto do so. Now, with Ownership Thinking, Hams shares his strategy that willincrease your company’s productivity, employee retention, andprofitability: The Right Educ

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

Getting Organized at Work shows busy professionals how to get two more hours of productivity out of each day. It provides 24 lessons to master working on the right task at the right time and to put an end to procrastination. 作者简介： KEN ZEIGLER is a veteran trainer, consultant, and speaker on time manage- ment and productivity.

To be successful in business you must be able to attract theright clients and persuade them to buy. However, on the internet,people only see what the search engines direct them to and thecompetition for those top spots is fierce. So how do you ensurethat your business is front–and–center when prospects are searchingfor solutions? The answer is The Findability Formula. TheFindability Formula is for anyone who wants to improve results fromInternet marketing. The book is specifically written for businessowners who are frustrated with a website that is not showing up insearch results and not generating business. The Findability Formulawill help readers understand how prospects and customers search forproducts and services on the Internet, and will show them,step–by–step, how to optimize their findability. The book will be anon–technical guide to effectively building and implementing, fromthe ground up, an Internet search marketing program that getsresults. The reader will learn how paid search wo

The Art of Great Training Delivery is designed to help trainers move their training and facilitation skills to the next level of performance.?Written by Jean Barbazette--an expert in the field of training and development--this vital resource is filled with down-to-earth advice and illustrative examples for selecting and using a variety of training?methods. Her advice helps trainers create the best learning experience that will improve learner retention.?The book covers a wealth of topics including how to use case studies, conduct inventories, exercises, games, and simulations, facilitate role plays, as well as conduct effective and safe demonstrations and administer tests. The Art of Great Training Delivery is a volume in The Skilled Trainer series.Praise for The Art of Great Training Delivery "What a gift to the training profession! Once again Jean has packaged valuable tips, tools, and techniques to make every trainer's life easier and more complete. From setting a learning climate to administering te

The8 Dimensions of Leadership is the first book to explore leadershipthrough the lens of Inscape's third generation DiSC model of humanbehavior. This title is designed to paint an inclusive picture ofthe varied approaches that make for strong leadership. It primarilyfocuses on the interpersonal realm of leadership and helps readersidentify which of the eight approaches comes most naturally tothem. Sugerman, Scullard and Wilhelm show readers how to determine whichof the eight DiSC dimensions aligns best with their leadershipapproach: Pioneering, Energizing, Affirming, Inclusive, Humble,Deliberative, Resolute or Commanding. The authors explore thestrengths and weaknesses of each style in depth. But they alsoemphasize that any single-dimensional approach to leadership isincomplete. It's not enough to just build on your strengths. To betruly effective you need to incorporate all eight dimensions intoyour leadership approach. This book will give readers new,scientifically-based insights into what makes them tick

Make the business of society your business. No one knows thebusiness of social entrepreneurship better than Rupert Scofield.Cofounder and president of FINCA International - a nonprofitmicrofinancing institution with 7,000 employees serving 750,000customers in 21 countries - Scofield has been a social entrepreneurfor 40 years. In "The Social Entrepreneur's Handbook", Scofieldleads you through the entire process of starting up and running anonprofit, sharing personal success stories and advice on what notto do - valuable lessons he learned the hard way. The process,while risky, isn't as difficult as you might think. Practicallyspeaking, you need only two things: an idea and a plan. The formercomes from you and you alone. This book supplies the latter. "TheSocial Entrepreneur's Handbook" illuminates the path to building asuccessful nonprofit from the ground up. It helps you learn how to:create a realistic plan for getting started in your chosen cause;assemble the perfect team for putting your plan into ac

On your rise to the top, hard work and experience are important, but they can take you only so far. To lead in your industry or profession, you must be ready to assume the leader's speaking role. In survey after survey, the number-one skill determined to be indispensable to leaders is communication. Must you be born with this talent, or can you learn how to command a room? In Speak like a CEO Suzanne Bates proves that you don't have to be a natural-born speaker to develop a compelling communication style all your own. Whether you're in the corner office or the Oval Office, at the dining room table or before an audience of millions, you'll find a blueprint to speak like a leader and get results. Not another one-size-fits-all guide to better presentations or public speaking, Speak like a CEO is a sophisticated approach based on the philosophy that successful leaders have their own unique communication styles. Its self-assessments, exercises, and customizable self-improvement plans let you zero in on your

Way of the Peaceful Warrior has become one of the most beloved spiritual sagas of our time. Shared among friends and families, this multimillion-copy word-of-mouth bestseller has been translated into more than twenty languages and has inspired men and women of all ages worldwide. Despite his success, college student and world-champion athlete Dan Millman is haunted by a feeling that something is missing from his life. Awakened one night by dark dreams, he wanders into an all-night gas station. There he meets an old man named Socrates, and his world is changed forever. Guided by this eccentric old warrior and drawn to an elusive young woman named Joy, Dan begins a spiritual odyssey into realms of light and shadow, romance and mystery. His journey ultimately leads him toward a final confrontation that will deliver or destroy him. This classic tale, told with heart and humor, speaks to the peaceful warrior in each of us. Countless readers have been moved to laughter, tears, and moments of illumination as the

Packed with information and illustrated in colour throughout, The Ultimate history of Ferrari presents the complete Ferrari story. From Enzo Ferrari's roots in racing to the superlative road cars and dominant Formula One cars of the present day, this is the story of the man, the cars and the passion that forged the legend of the prancing horse.

Perfect Phrases for the Right Situation, Every Time Whether it'shiring employees or creating teams, the Perfect Phrases series hasthe tools for precise, effective communication in any situation.With Perfect Phrases books, you have all the phrases you need toget things done, right at your fingertips

A comprehensive look at creating pricing strategies that workin both good economic times and bad Written by three preeminentpricing experts at McKinsey and Company, the "Second Edition "of"The Price Advantage" is a practical pricing guide for the executiveor pricing practitioner who wants to identify, capture, and sustainsubstantial pricing gains in their business. Pricing is by far themost powerful profit lever that managers can influence. Yet fewcompanies approach pricing in a way that fully capitalizes on itsvalue. This "Second Edition," a major revision and extension of thefirst book, " "shows you what it takes to achieve "the priceadvantage" in today's competitive and complex businessenvironments. Based on in-depth, first-hand experience withthousands of companies, this book provides managers with apragmatic guide through the maze of pricing issues. It reinforceswhy pricing excellence is more critical than ever today and thenexplains state-of-the-art approaches to analyzing and improvingyour own pricing

Discover how to access your creative power to boost yoursuccess in business Success in business demands constantcreativity. Generating fresh solutions to problems and the abilityto invent new products or services for a changing market are partof the intellectual capital that gives a company its competitiveedge. "Business Innovation For Dummies" gives you practical,easy-to-follow information for generating new ideas, usingcreativity to boost sales, solving problems creatively, masteringthe art of invention, honing creative thinking skills, andidentifying new opportunities. Advice on how to apply creativity tothe workplace Ideas for spicing up presentations Shows you howinnovation leads to more productive business "Business InnovationFor Dummies" is a must-have guide for anyone in business who islooking to harness their creativity to boost productivity andrevenue 9780470438541 Discover the ins and outs of constructing agreat business plan When you're establishing, expanding, orre-energizing a business, t

The Purpose-Driven Life will help you understand why you are alive and reveal God's amazing plan for you-both here and now,and for eternity.Rick Warren will guide you through a personal 40-day spiritual journey the will transform your answer to life's most important question:What on earth am I here for?Knowing God's purpose for creating you willreduce your striss,focus your energy,simplify your decisions,give meaning toyour life,and most important,prepare you for eternity. 作者简介：RICK WARREN is the founding pastor of Saddleback Church in Lake Forest,California,one of America's largest and best-known churches.

Fully illustrated and highly detailed, The Ultimate History of Mercedes-Benz reveals the fascinating story of one of the world's most prestigious and desirable marques. Here are the stories behind all of the great cars the earliest engine-powered Motorwagens, the record-breaking Blitzen Benz, the famous Silver Arrows racing cars, the instantlyecognizable 300SL Gullwig model, the elegant sedans and sports cars of the late twentieth century, the tiny Smart city car, the fabulous Mercedes-Benz SLR McLaren, and many more.

Exploring the paradigm shift in business brought about by innovations in communication technology, this collaboration from three consultant-authors provides a succinct metaphor for the shift in the information economy-from "push" to "pull"-but little else. Though they provide an effective survey of the effect of more interactive, ubiquitous and on-demand communication, it already feels dated; the essential messages that Hagel, Brown, and Davison derive-networking is key, you should pursue your passions, many traditional ways of doing business are over-are old news in the business self-help section. The examples they provide focus primarily on individually-driven collaborative efforts (wikis, online gaming) and make poor analogies for someone looking to revitalize a corporation or present a compelling case for change to colleagues or an intransigent CEO. Professionals who already know that the Internet isn't just a phase will need more information than this book provides. Copyright Reed Business Information