American capitalism is in dire straits, caught in a perilouspattern of increasing volatility, decreasing investor returns, andongoing bad behavior by executives. And it's getting worse. Sincethe turn of the twenty-first century, we've seen two massivevalue-destroying market meltdowns and a string of ethics breaches,including accounting scandals, options-backdating schemes, and thesubprime mortgage debacle. Just what is going on here? Is it theinevitable decline of the American economy? Is it the new normal ina technology-enabled global marketplace? Or is it possible that thevery theories we've embraced to underpin our capital markets areactually producing these crises? In "Fixing the Game", Roger Martinreveals the culprit behind the sorry state of American capitalism:our deep and abiding commitment to the idea that the purpose of thefirm is to maximize shareholder value. This theory has led to amassive growth in stock-based compensation for executives and,through this, to a naive and wrongheaded linkin

"The Big Short" tells a story of spectacular, epic folly. It has taken the world's greatest financial meltdown to bring Michael Lewis back to the subject that made him famous. His international bestseller "Liar's Poker" exposed the greed and carnage of the City and Wall Street in the 1980s; he wrote it as a cautionary tale, but people seem to have read it as a how-to guide. Now, he wants to settle accounts. In this visceral tour to the heart of the financial system, Michael Lewis takes us around the globe and back decades to trace the origins of the current crisis. He meets the people who saw it coming, the people who were asleep at the wheel and the people who were actively driving us all of cliff. How could we have all been so deluded for quite so long? Where did it all start? Was it systemic? Was it avoidable? And who the hell can we blame? Michael Lewis has the answers. No one is better qualified to get to the heart of this labyrinthine story. And no one can make it such an enjoyable ride along the way.

-Worth magazine "The most entertaining book written on investing isReminiscences of a Stock Operator, by Edwin Lefèvre, firstpublished in 1923." -The Seattle Times "After twenty years and many re-reads, Reminiscences is stillone of my all-time favorites." -Kenneth L. Fisher, Forbes "A must-read classic for all investors, whether brand-new orexperienced." -William O'Neil, founder and Chairman, Investor's BusinessDaily "Whilst stock market tomes have come and gone, this remainspopular and in print eighty years on." -GQ magazine First published in 1923, Reminiscences of a Stock Operator isthe most widely read, highly recommended investment book ever.Generations of readers have found that it has more to teach themabout markets and people than years of experience. This is atimeless tale that will enrich your life-and your portfolio.

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Discover how your net worth can be worth more "The Ten Roadsto Riches" takes an engaging and informative look at some ofAmerica's most famous (and infamous) modern-day millionaires (andbillionaires) and reveals how they found their fortunes.Surprisingly, the super-wealthy usually get there by taking justone of ten possible roads. And now, so can you Plenty of books tellyou how to be frugal and save, but "The Ten Roads to Riches" tellsyou how you can, realistically, get super-rich. Throughout thesepages, renowned investment expert and self-made billionaire KenFisher highlights amusing anecdotes of individuals who havetraveled (or tumbled) down each road, and tells you how to increaseyour chances of success. Whether it's starting a business, owningreal estate, investing wisely, or even marrying very, very well,Fisher will show how some got it right and others got it horriblywrong. Find out the right questions to ask when starting your ownbusiness-the richest road of all Learn what Mark Cuban, RupertMurdo

Go from being a good manager to an extraordinary leader. If you read nothing else on leadership, read these 10 articles.We've combed through hundreds of Harvard Business Review articleson leadership and selected the most important ones to help youmaximize your own and your organization's performance. HBR's 10 Must Reads On Leadership will inspire you to: - Motivate others to excel - Build your team's self-confidence in others - Provoke positive change - Set direction - Encourage smart risk-taking - Manage with tough empathy - Credit others for your success - Increase self-awareness - Draw strength from adversity

Marketing is shrouded in arcane mystery and buzzwords. Itfrightens many and bewilders others. Yet every business, from thehand-car-wash by the side of the road, to the world's most famousbrands, engage in marketing every single day. This is an essential,reliable, speedy and up to date guide to the most robust andimportant concepts in marketing. This book shows you how to understand and do marketing withouthaving to study a degree or a diploma in it. Along the way it showsyou what has been learned about marketing over the centuries, whatexperts can teach us that we can use ourselves, how marketing haschanged in our new ‘digital' world, and how to avoid classicmistakes. In short, this is all you need to know about marketing.

"In The Well-Timed Strategy, Navarro provides a useful primer on business cycle risks and opportunities. Recognizing that business success depends most of all on human capital, he makes the crucial observation that the trough of a recession is the best time to find good people and the most important time to focus on retaining them. This and other insights about investment, production, and marketing give today’s executives a useful checklist for building and maintaining competitive advantage." –Michael Milken, Chairman, The Milken Institute "Navarro’s conclusions should be an integral part of any management strategy playbook. Timing is indeed everything, and this book shows you how to master it for a successful business." –Bruce Karatz, Chairman and CEO, KB Home "The business cycle bedevils all companies, yet few take it into account when plotting strategy. Peter Navarro provides a powerful set of tools, insights, and examples that will help every executive master the all-important ar

Book De*ion Here are money-making secets that can change your life. Inspiredby Andrew Carnegie's magic formula for success, this book willteach you the secrets that will bring you a fortune. It will showyou not only what to do but how to do it. Once you learn and applythe simple, basic techniques revealed here, you will have masteredthe secret of true and lasting success. And you may have whateveryou want in life.

The Trump University guide to building brand value for long-termbusiness success Whether a business is large or small, its brand is probably itsmost important and valuable asset. How a brand is managed hastremendous impact on an organization's ability to attract and holdcustomers, achieve high revenue and profits, and ensure futuresuccess. The most powerful brands are worth billions of dollars,but to build a powerful brand at any level requires time, effort,discipline, and understanding the way brands work. In TrumpUniversity Branding 101, Columbia University marketing professorDon Sexton explains all that any manager needs to know to build andmaintain powerful brands that appeal to customers and increase thevalue of any business, large or small. Don Sexton, PhD (New York, NY), is Professor of Business atColumbia University and President of The Arrow Group, Ltd(r) . Heis a recipient of Columbia Business School's Distinguished TeachingAward and has worked with numerous well-known companies. Hisart

本书由18位专家写就，对我国前寒武至第四纪的生物地层研究工作进行了系统总结。

For fifty years, economists have been developing elegant theories or how markets facilitate innovation, create wealth, and allocate society's resources efficiently. But what about when they fail, when they lead us to stock market bubbles, glaring inequality, polluted rivers, and credit crunches? In How Markets Fail, John Cassidy describes the rising influence of “utopian economies”—the thinking that is blind to how real people act and that denies the many ways an unregulated free market can bring on disaster. Combining on-the-ground reporting and clear explanations of economic theories Cassidy warns that in today’s economic crisis, following old orthodoxies isn’t just misguided—it’s downright dangerous.

Technological advances and the global marketplace are changingthe way we live and work. Doing the work you love is the critical factor to personal fulfillment and economic success. Noone understands this more than Laurence G. Boldt, whose Zen andthe Art of Making a Living helped many carve out new andrewarding career paths. But how do you find the courage to startthe search for a new career? And how do you tap into your own bestresources to discover what you want to do and what you’re good at?This remarkable guide offers simple yet profound strategies to helpyou answer those questions by focusing on four key elements to besought in any life’s work: Integrity, Service, Enjoyment, andExcellence. Boldt has reduced the quest for meaningful work to itsessence and will lead you to an understanding of what you could andshould be doing with your life.

How do you keep your customers coming back-and get them tobring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring anduseful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value

The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufactur

In clear, simple terms Leadership and the One Minute Manager teaches managers the art of Situational Leadership--a simple system that refutes the conventional management mandate of treating all employees equally, tlere, you'll learn why tailoring management styles to individual employees is so important; why knowing when to delegate, support, or direet is critieal; how to identify the leadership style suited to a partieular person; and how consistent use of the One Minute techniques will produce better management and enhanced motivation on all levels. This remarkable, easy-to-follow book is a priceless guide to creative,personalized leadership that elicits the bestperformance from your staff and the best bottom line for any business.

The Smithsonian National Air and Space Museum draws morevisitors than any other museum in the world—90,000 a day in thesummertime—and the exhibit of air travel posters featured in thisunique companion volume combines arresting, colorful art, rarearchival material, and a unique approach to aeronautical history.The posters—most of them never before published—featurebarnstormers, gliders, and flying boats, the earliest passengerflights, the first luxury-liners, mail carriers, jets, and muchmore. Spanning a century and a half, they combine the popular artand the commerce of their eras, with both explored in theentertaining, informative text by a longstanding National Air andSpace Museum curator. From 19th-century circus impresarios offeringrides in gaudy hot-air balloons to the sleek 21st-centuryairliners, the posters provide a fascinating illustrated history offlight as it evolved from an exotic realm inhabited only byvisionaries and daredevils into our modern world of speedy jets andfrequent flye

The first installment in a new series offering straightforward,practical wisdom from a top business guru John Adair's 100 Greatest Ideas for Effective Management is thefirst in a new series of titles from the noted business expert.Focused on concise, practical, and straightforward business wisdom,the series offers the kind of real-world insight that businessleaders thrive on. Short, punchy, and packed with real solutions, this bookprovides 100 proven and effective ideas for business managers,whether they manage a few people or a few hundred, and whether theywork for a small firm or a Fortune 100 giant. Proven, practical business wisdom for managers The first in a new series from renowned business authority JohnAdair Quick bites of business wisdom for everyday managementsuccess For real management wisdom from a proven expert, John Adair's100 Greatest Ideas for Effective Management offers everything youneed to be your brilliant best.

A top business consultant and speaker lights the path to a positive, productive work environment What do the best leaders do to achieve greatness in the modern workplace that is muddled by fear, pressure for productivity, overwork? Inspire! offers business leaders a clear vision of what a positive, productive, inspiring organization looks like in these challenging and chaotic times, and how to get there. The key to extraordinary long-term performance lies in a transformational commitment to inspiring people rather than motivating them. Lance Secretan's Higher Ground Leadership concepts have been widely used to increase profits and quality, slash staff turnover, and achieve record organizational and personal performance. Inspire! describes Lance's breakthrough thinking, often in the words of the pace-setting leaders who are implementing them and building legacies. Countless examples, stories, and case studies demonstrate the magic of these brilliant ideas. Six essential values form the foundation of posi

Book De*ion A new 21st century individualism is overtaking“corporation-as-king” capitalism, transforming the way we work andlive. Today, real power rests in the hands of creative individualslike Bill Gates, Warren Buffett, Oprah Winfrey, and StevenSpielberg, who are changing the world one great idea at a time. InTHE 80/20 INDIVIDUAL, Richard Koch reveals the secret of theirsuccess: they discovered what they do better than anyone else androde it for all its worth. In this inspiring sequel to his classic bestseller THE 80/20PRINCIPLE, Koch shows how to maximize success in your career andlife by using the proven principle that 80 percent of changes inthe world result from the most powerful 20 percent of actions andideas. He’ll show how to use your own powerful “20 percent spike” –your most creative ideas and unique skills – to measure the amountof value you bring to your employer, clients or customers. For mostpeople, there is a huge disparity between their intrinsic value andth

This provocative book by a Japanese executive shows that the keys to business success in the West are the proven techniques of the Far East successful strategic planning and its conservative execution. Strategy in the classic military sense is deploying your forces to achieve a competitive advantage. Concentrating on the thought processes behind Japan's successful strategic thinking, this book describes what strategic thinking is and presents concepts and concrete examples for its application. Only by integrating the three C's in a strategic triangle Customer, Competitor, and Company can sustained competitive advantage exist. Business managers at all levels can benefit from this 'how to think about it' guide by developing profitable and creative strategies.

Do you think it's possible to truly enjoy your job? No matterwhat it is or where you are? Timothy Gallwey does, and in thisgroundbreaking book he tells you how to overcome the innerobstacles that sabotage your efforts to be your best on thejob. Timothy Gallwey burst upon the scene twenty years ago with hisrevolutionary approach to excellence in sports. His bestsellingbooks The Inner Game of Tennis and The Inner Game ofGolf , with over one million copies in print, changed the way wethink about learning and coaching. But the Inner Game that Gallweydiscovered on the tennis court is about more than learning a betterbackhand; it is about learning how to learn, a critical skill that,in this case, separates the productive, satisfied employee from therest of the pack. For the past twenty years Gallwey has taken hisInner Game expertise to many of America's top companies, includingAT T, Coca-Cola, Apple, and IBM, to teach their managers andemployees how to gain better access to their own internalresourc